Benefits of APN Programs – Funding Programs, Competency Programs, Partner Solution Finder and Marketing Central at AWS TechShift Sydney. Cameron Inchley, Partner Development Manager, Amazon Web Services, ANZ

1. Going Global with AWS
Cam Inchley
Partner Development Manager, AWS

2. T H E A W S P A R T N E R
N E T W O R K
© 2017, Amazon Web Services, Inc. or its affiliates. All rights reserved.
2
Y O U R J O U R N E Y S T A R T S N O W
T E C H N O L O G Y P A R T N E R S
2 0 1 7

3. AWS PARTNER NETWORK
© 2 0 1 7 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r i g h t s r e s e r v e d . 3
T h e A W S P a r t n e r N e t w o r k ( A P N ) i s t h e g l o b a l p a r t n e r
p r o g r a m f o c u s e d o n h e l p i n g A P N P a r t n e r s b u i l d a
s u c c e s s f u l A W S - b a s e d b u s i n e s s b y p r o v i d i n g y o u w i t h
v a l u a b l e b u s i n e s s , t e c h n i c a l , a n d m a r k e t i n g s u p p o r t .
T h e A P N f u r t h e r e n a b l e s AW S C u s t o m e r s t o i d e n t i f y
h i g h - q u a l i t y A P N P a r t n e r s w h o d e l i v e r v a l u e - a d d e d
s e r v i c e s a n d s o l u t i o n s o n A W S t h r o u g h s p e c i f i c A P N
P a r t n e r P r o g r a m s a n d g o - t o - m a r k e t ( G T M )
o p p o r t u n i t i e s .

4. C O N S U L T I N G
P A R T N E R S
AWS PARTNER NETWORK
4
T E C H N O L O G Y
P A R T N E R S
P r o f e s s i o n a l s e r v i c e s f i r m s t h a t
h e l p c u s t o m e r s o f a l l s i z e s d e s i g n ,
a r c h i t e c t , m i g r a t e , o r b u i l d n e w
a p p l i c a t i o n s o n A W S
C o m m e r c i a l s o f t w a r e a n d I n t e r n e t
s e r v i c e s c o m p a n i e s t h a t p r o v i d e
s o f t w a r e s o l u t i o n s t h a t a r e e i t h e r
h o s t e d o n , o r i n t e g r a t e d w i t h A W S
© 2 0 1 7 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r i g h t s r e s e r v e d .

5. AWS PARTNER NETWORK
© 2 0 1 7 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r i g h t s r e s e r v e d . 5
1 0 , 0 0 0 + A P N PA R T N E R S H AV E J O I N E D T H E A P N I N T H E PA S T 1 2 M O N T H S
90%+
Fortune 100
>90%Yo Y
APN Partner
Revenue
Growth
60%+
Partners
Headquartered
Outside U.S.
370M
EC2 Hours Per
Month
A W S C u s t o m e r s u s e f o r A W S
M a r k e t p l a c e p r o d u c t s
G r o w t h U s e A P N P a r t n e r
S o l u t i o n s & S e r v i c e s

6. WHY BECOME AN APN TECHNOLOGY PARTNER?
© 2 0 1 7 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r i g h t s r e s e r v e d . 6
SELL MOR E
SELL FA STER
INCREASE YOUR WALLET SHARE
R ED U C E C OSTS
GO GLOB A L
“ A W S g i v e s s t a r t u p s t h e b e n e f i t o f b e i n g a b l e
t o o p e r a t e a t t h e r e s o u r c e s t h a t b i l l i o n d o l l a r
c o m p a n i e s h a v e , b u t i t a l s o a l l o w s b i l l i o n
d o l l a r c o m p a n i e s l i k e o u r s e l v e s t o b e a s
n i m b l e a s a s t a r t u p . ”
- I n f o r

7. AWS PARTNER NETWORK
© 2 0 1 7 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r i g h t s r e s e r v e d .
H OW AW S H ELPS TEC H N OLOGY PARTN ER S
Build Market Deliver

8. © 2 0 1 7 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r i g h t s r e s e r v e d . 8
See all Par tner Tr aining &
C er tific ation r es our ces on the
Training tab of the APN Por tal
PARTNER RESOURCES - BUILD
A P N
PA RT N E R
L E A R N I N G
PAT H

9. PARTNER RESOURCES - BUILD
© 2 0 1 7 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r i g h t s r e s e r v e d . 9
• “ H o w t o B u i l d Yo u r B u s i n e s s o n AW S :
B e s t P r a c t i c e s f o r Te c h n o l o g y P a r t n e r s ”
W h i t e p a p e r
• P a r t n e r S o l u t i o n s A r c h i t e c t - We l l
A r c h i t e c t e d R e v i e ws
• P r o d u c t D e v e l o p m e n t C r e d i t s
• AW S C o m p e t e n c y P r o g r a m
• C o n s u l t i n g P a r t n e r A c c e l e r a t o r s
• R o a d m a p U p d a t e s

10. PARTNER RESOURCES - BUILD
10
T h e A W S C o m p e t e n c y P r o g r a m p r o v i d e s y o u
w i t h a c r u c i a l o p p o r t u n i t y t o d e m o n s t r a t e y o u r
e x p e r t i s e t o c u s t o m e r s .
T h r o u g h t h e A W S C o m p e t e n c y P r o g r a m ,
c u s t o m e r s a r e a b l e t o e a s i l y f i n d a n d c o n n e c t
w i t h A P N P a r t n e r s w i t h e x p e r t i s e i n s p e c i f i c
i n d u s t r i e s , s o l u t i o n s , a n d / o r w o r k l o a d s w h o c a n
h e l p t h e m t a k e a d v a n t a g e o f A W S .
A W S C O M P E T E N C Y
P R O G R A M
© 2 0 1 7 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r i g h t s r e s e r v e d .

11. 11© 2 0 1 7 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r i g h t s r e s e r v e d .
I N D U S T R Y
Life SciencesDigital Media
Healthcare
Marketing & Commerce
Government
FinServ Education
PARTNER RESOURCES - BUILD

12. DevOps
SecurityMobile
Storage
IoT
12© 2 0 1 7 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r i g h t s r e s e r v e d .
S O L U T I O N
Migration
Big Data
PARTNER RESOURCES - BUILD

13. 13© 2 0 1 7 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r i g h t s r e s e r v e d .
W O R K L O A D
Oracle SAP
Microsoft Workloads
PARTNER RESOURCES - BUILD

14. PARTNER RESOURCES - MARKET
© 2 0 1 7 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r i g h t s r e s e r v e d . 14
• Mar k et D evelopment Funding
• APN and AW S Br anding
• Spons ors hip Opportunities
• AW S Par tner Solutions Finder Lis tings
• Webinar s
• APN Mark eting Central (Sc alable
Mar k eting)

15. Emails and Landing Pages
Syndicated Content
Solution Brief
Banner Ads
Social Media
Copy Blocks
Case Study Templates
PARTNER RESOURCES - MARKET
A W S M A R K E T I N G C E N T R A L

16. PARTNER RESOURCES - MARKET
A W S P A R T N E R S O L U T I O N S F I N D E R
• Expos es k ey ar tifac ts about eac h
par tner
• Improved s earc h c apability &
des ign
• Impor tant to have c omplete
pr ofile in por tal
• The deeper their r elations hip, the
higher they plac e
• D emo -
aws .amaz on.c om/partners/find

17. • AWS Mark etplace
• Pr oof - o f- C oncept C r edits & Funding
• Quic k s tart Referenc e Deployments
• Oppor tunity R egis tr ation
• Solution Pac k aging with Selec t SIs
PARTNER RESOURCES - DELIVER
© 2 0 1 7 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r i g h t s r e s e r v e d . 17

18. AWS MARKETPLACE
• Enables APN Partners to sell their software
globally
• Offer your software as a managed AMI or as
SaaS
• We handle deployment, metering, and billing
of customers
• Be up and selling on cloud fast
• Over 3,800 software listings from more than
1,170 ISVs
• More than 135,000 active customers are
using software from AWS Marketplace

19. Visit our B uild, Market & D eliver B oot hs
Register for the APN:
https :// par tnercentral.aws partner.c om/SelfR egisterPar tner
Stay in Touch w ith Us!
• APN Blog: https ://aw s.amaz on.com/blogs/apn/
• @ AW S_Par tners Tw itter
Visit our B uild, Market & D eliver B oot hs
CALL TO ACTION
© 2 0 1 7 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r i g h t s r e s e r v e d . 19