AWS has seen a dramatic acceleration of SAP customers running their mission-critical SAP software on the AWS Cloud. Learn what these customers already know: how the running of key SAP enterprise solutions, such as SAP Business Suite, SAP All in One, and SAP HANA, in production on the AWS cloud, drive business agility and innovation into your business, and dramatically reduce the TCO of running SAP. AWS will articulate the benefits and business case for running SAP solutions on the AWS Cloud. We will also highlight several customer success stories, where to find test drives or trials now available, and how to engage with AWS or an AWS partner on next steps.

1. The Business Value of Running SAP
Solutions on the AWS Cloud
Presented by
Peter Mauel, AWS Global Alliance Leader

2. Agenda
Introductions
AWS SAP Partnership Overview
Running SAP on AWS
SAP on AWS Use Cases & Case Studies
Next Steps
AWS Overview

3. AWS Overview

4. Who is Amazon Web Services?
E-commerce
Tens of millions of active
customer accounts
Eight countries:
US, UK, Germany, Japan,
France, Canada, China,
Italy
Sell on Amazon
Fulfillment Services
Amazon Webstore
Payment Solutions
Advertise on Amazon
Cloud computing
infrastructure for hosting
web-scale and
enterprise applications
Started in 2006
Hundreds of thousands
of customers in over 190
countries

5. What is Amazon Web Services?
Amazon Web Services is a complete set of infrastructure and application services that enable customers to
run virtually any application in the cloud: from enterprise applications and big data projects to social games
and mobile apps
Hundreds of thousands of businesses in 190 countries around the world and across all industries are taking
advantage of the many benefits provided by Amazon Web Services
AWS Global Infrastructure
Compute Storage Database
Network
Application Services
Deployment & Administration

6. 9 Regions
 Northern VA
 Northern CA
 Oregon
 GovCloud US
 Ireland
 Singapore
 Tokyo
 Sydney
 Sao Palo
http://aws.amazon.com/about-aws/globalinfrastructure
AWS Global Infrastructure
25 Availability Zones
38 Edge Locations

7. Migrate existing apps &
data to the cloud
Build new apps, sites,
services & lines of
businesses
Augment on-premises
resources with cloud
capacity
How Enterprises Use AWS

8. • $5.2B retail business
• 7,800 employees
• A whole lot of servers
Every day, AWS adds enough
server capacity to power that
whole $5B enterprise

9. Trusted by Enterprises Around the World

10. Used by Government Agencies & Educational
Institutions Worldwide

11. Architected for Enterprise Security Requirements
“The Amazon Virtual Private Cloud
[Amazon VPC] was a unique option that
offered an additional level of security and
an ability to integrate with other aspects of
our infrastructure.”
Dr. Michael Miller, Head of HPC for R&D

12. Gartner MQ 2011 Gartner MQ 2012 Gartner MQ 2013
Gartner Magic Quadrant - IaaS

13. Non-Production Systems
(Training, POC prototypes)
Production Systems and
Disaster Recovery (DR)
Production Support Systems
(Development & QAS)
How Customers Use SAP on AWS

14. AWS SAP Partnership Overview

15. AWS / SAP Alliance
SAP has been an AWS customer
since 2008
AWS is an SAP-certified Global Cloud Services
Partner and Global Technology Partner
SAP products are certified for production deployment
on AWS

16. Certified for Production on AWS
 SAP Business Suite (ERP, CRM, SCM, PLM, SRM, NetWeaver ABAP & Java apps)
 SAP Business All-in-One (A1)
 SAP Rapid Deployment Solutions (RDS)
 SAP Business Objects BI Solutions
 SAP Afaria (Mobile Device Management)
 SAP HANA One
 SAP Sybase Unwired Platform (SUP)
 SAP Business One (On-premises)
SAP Solutions Certified on AWS…
Supported Operating Systems
 SUSE Linux Enterprise Server (SLES) 11 SP1 or higher
 Red Hat Enterprise Linux (RHEL) 5.5 and 6 or higher
 Microsoft Windows Server 2008 R2 or higher
Databases
 IBM DB2 Version 9.7 or higher
 SAP MaxDB Version 7.x or higher
 Microsoft SQL Server 2008 R2 or higher
 Sybase ASE 15.7.0.013 or higher
*Note – Oracle DB can be used for non-production systems (Test/Demo/POC/Training/etc.)

17. What SAP says about AWS
“World class software running on world class
infrastructure” Sanjay Poonen, President and
Corporate Officer
“AWS is the leading provider of cloud infrastructure by
three of four years" Sapan Panigrahi, Vice President
HANA Cloud Engineering

18. Joint SAP & AWS Marketing Activities
• SAP HANA One Home Page: www.saphana.com/community/learn/cloud-info
• SAP HANA One on the AWS Marketplace aws.amazon.com/marketplace/
• SAP on AWS information on the SAP Home Page on AWS.com: aws.amazon.com/sap/
• 30-Day Free Trial on the SAP Afaria Home Page: www.sapafaria.com/

19. AWS TCO & Analyst Studies
IDC
AWS TCO Study
“The five-year total cost of ownership (TCO) of
developing, deploying, and managing critical
applications in Amazon cloud infrastructure
represents a 70% savings compared with
deploying the same resources on-premise or in
hosted environments.”
VMS
AWS-SAP TCO Study
“The research discovered that running SAP
applications on AWS can provide
infrastructure cost savings of up to 71%
compared to the same system running on-
premises.”
Source: Gartner (August 2013)Source: IDC
Source: VMS AG
Gartner
Magic Quadrant for Cloud IaaS
“AWS is the overwhelming market share leader,
with more than five times the compute capacity in
use than the aggregate total of the other fourteen
providers in this Magic Quadrant. It is a thought
leader; it is extraordinarily innovative,
exceptionally agile and very responsive to the
market.”

20. Industry research finds that running SAP applications on AWS
provides infrastructure cost savings of up to 71% compared to the
same system running on-premises.
AWS Enables Lower TCO for SAP Environments
VMS AG TCO study
IDC Report on TCO and Business Value
Savings (5 Years)
vs. large ERP
(on-premises)
vs. small ERP
(on-premises)
vs. small ERP
(outsourcing)
vs. SAP All-in-One
(on-premises)
% Savings in overall TCO 16% 18% 15% 22%
% Savings on items that AWS
has an impact on
62% 63% 59% 71%

21. Running SAP on AWS

22. Lower Overall Cost
Benefit from AWS’s economies of scale and efficiencies. Only
pay for what you use. Running SAP ERP Systems on AWS can
save up to 71% on Infrastructure costs!
AWS Drives Agility and Innovation Benefits for SAP Customers
Shift Focus to Differentiation
Free internal resources from the undifferentiating tasks of
managing infrastructure and focus resources on innovation
Replace CapEx with OpEx
Start using AWS with no up-front cost or commitment and only
pay for what you use
Agility & Speed
Provision new infrastructure and SAP systems in minutes vs.
days, weeks or months
Self-service
Procure, provision and manage AWS resources completely via
self-service
End Hardware Refresh Cycles
Stop having to plan and manage hardware refreshes every 3-5
years
Elasticity and Flexible Capacity
Scale resources automatically up or down as needed. On-
demand access to virtually unlimited compute, storage and
network capacity to meet your SAP Sizing needs.
Secure & Durable
Secure and durable technology platform with industry-
recognized certifications and audits

23. Key Factors Driving the Shift of SAP
Customers to AWS
•CFO: Prefers IT purchases in a cash-friendly
OpEx consumption model
•CEO: Wants faster delivery, reduced cost, and
lower dependency on IT delivery
•CIO: Focused on visible, quick ROI projects
while outsourcing low value activities

24. Leverage AWS for SAP Production Workloads
Dependencies to PRD (same OS, DB, sizing, etc)

25. Leverage AWS for Non Production Workloads
Independent of PRD (can be different OS, DB, sizing, etc.)

26. SAP Services on AWS
Customer or Partner manages the OS,
OS patching, backup/recovery and
SAP application
Physical Infrastructure
Hypervisor
OS Administration /
Patching / Security
SAP Application
Functional Layer
SAP Application
Technical Layer (BASIS)
Backup & Recovery
AWS Manages the physical
infrastructure up to the hypervisor

27. Customer
Data Centers
VPN or
Direct Connect
Secure connectivity
between datacentre &
AWS
Virtual Private Cloud
Hybrid SAP Deployment – Customer Data Centre & AWS
DEV QAS
ECC
BW
SRM
ECC
BW
SRM
BW
ECC
SRM
PRD
SAP Production landscape runs in
customer’s own datacentre
SAP Development & Quality
Assurance landscape runs on AWS

28. Virtual Private Cloud
Full SAP Deployment on AWS
DEV QAS
ECC
BW
SRM
ECC
BW
SRM
Customer runs DEV, QAS & PRD on AWS
PRD
ECC
BW
SRM
VPN or
Direct Connect
Secure connectivity
between LAN & AWS
network
Customer
LAN

29. AWS and SAP Managed Services Options
“Fully Managed SAP Hosting”“Self Managed”
= Customer = Service Provider = AWS
Infrastructure
 Facility
 Servers
 Storage
 Network
Infrastructure
 Facility
 Servers
 Storage
 Network
Infrastructure Services
 OS Admin/Patching
 Backup & Recovery
 Network & Security
 Monitoring
SAP Hosting Services
 SAP BASIS Administration
 SAP Installation/Operation
 SAP Upgrades/Patching
 SAP Monitoring
 SAP HA/DR
Infrastructure Services
 OS Admin/Patching
 Backup & Recovery
 Network & Security
 Monitoring
SAP Hosting Services
 SAP BASIS Administration
 SAP Installation/Operation
 SAP Upgrades/Patching
 SAP Monitoring
 SAP HA/DR

30. SAP Licenses on AWS
 Primary model for most SAP applications
 Use your existing SAP licenses on AWS
Bring-Your-Own-License (BYOL)
License Included
 SAP HANA One Business Edition - $0.99 p/hour
 BOBJ BI 4.0 – w/5 user licenses
 Trial / Developer Editions
 SAP Afaria Trial
 SAP Process Orchestration Trial
 Sybase Unwired Platform Developer image
 SAP HANA One Developer Edition

31. Amazon EC2 Instance Pricing Models
On-Demand
Pay for compute capacity by the hour
with no up-front cost or long-tem
commitment
Pay for only the hours an instance is
online
SAP system types: Test, Demo,
Training, POC
Reserved
Make a low one-time payment and
receive a significant discount on the
hourly charge
1-year or 3-year term
Three types – Light, Medium and
Heavy Utilization
SAP system types: DEV/QAS/PRD

32. SAP on AWS Pricing Example
Component AWS Resource Quantity Unit Cost Monthly Cost
Virtual Machine m1.xlarge - SLES 11 240 hours $0.58 p/hour $140
Primary Storage EBS volume 200 GB $0.10 p/GB p/month $20
Backup Storage S3 storage 300 GB $0.095 p/GB p/month $29
Network & IO Data Transfer & IO $9
Sample SAP Test/Demo system:
 1 EC2 instance (VM): 4 cores x 15 GB memory
 Online M-F 8AM-8PM: 240 hours p/month
 Persistent storage: 200 GB
 Backup storage: 300 GB
$198Total Monthly Cost:
An AWS Simple Monthly Calculator pre-populated with the above resources can be viewed here
* Pricing based on US-East region as of 9/11/2013

33. AWS Partner Network: SAP Partners
 SAP Implementation  AWS Onboarding  SAP OS/DB Migrations
 SAP POCs  SAP Sizing  Architecture Planning
 SAP Evaluations  Performance Tuning  SAP High Availability
 SAP Hosting  Backup & Recovery  Account Management
 Disaster Recovery  DB Administration  SAP BASIS
 24/7 Help Desk  OS Admin & Patching  SAP Upgrades
APN SAP partners provide a variety of SAP
specific services on top of the AWS platform
Consulting Services
Managed Services:

34. Test Drive Program / Trial & Developer Images
SAP Trial & Developer Images
 SAP HANA One Developer Edition
 Sybase Unwired Platform Developer Image
 SAP Afaria Trial
 SAP NetWeaver Process Orchestration Trial
SAP Test Drive Program
 Provides customers with the ability to quickly and easily deploy
and explore the value and benefits of running SAP solutions on
the AWS cloud
 Developed by AWS partners and free of charge

35. SAP on AWS Use Cases & Customer Case Studies

36. SAP Training and Prototyping Systems on
AWS
Background
Large global SAP customer
Challenges:
 Existing SAP training and prototyping landscapes hosted
on physical UNIX servers too expensive
 Existing infrastructure not flexible. Not able to easily
create additional temporary landscapes
The Solution:
 Capgemini migrated existing two training and one
prototyping landscapes to AWS
 35+ systems and 30TB of data migrated
 Estimated savings approximately $18K p/month
(36% reduction in cost )
 Able to create additional temporary landscapes and only
pay for the additional resources when they are needed
“Estimated savings approx $18K
p/month (36% reduction in cost
compared to traditional physical
UNIX infrastructure)”

37. SAP Business All-in-One on AWS
Background
Merrifield Garden Center, one of the largest and most
complete garden nurseries in the US with over 750
employees, is using SAP Business All-in-One on AWS to
manage inventory, purchasing and accounts.
Challenges:
 A new SAP Business All-In-One ERP customer
 Limited IT resources
 Needed a fully managed solution
The Solution:
 Outsourced SAP implement and operations to Protera
Technologies
 Use the AWS cloud as a utility computing environment
 Leveraged multi-datacenter infrastructure at no additional
cost
“Our IT operations were simply not keeping
pace with the rapid growth of our business,”
said Bryan Moore IT Director at Merrifield
Garden Center. “Running our SAP Business
All-in-One solution on AWS, with systems
integrator Savantis and managed services
provider Protera, provided dependable
infrastructure and offered an affordable
solution that enhanced security and the
flexibility needed to scale up and scale down
during seasonal demand swings.”

38. SAP Business Objects BI on AWS
Background
Emergency Medicine Business Intelligence (EMBI) provides HIPAA
compliant analytic tools for hospital emergency departments to monitor
productivity, utilization and patient care
Challenges:
 Limited IT resources
 Need for greater scalability
 Better manage costs by turning capital expenses into variable operating
expenses.
The Solution:
 Development of the solution involved use of Microsoft SQL Server 2008
R2 Standard and SAP BusinessObjects.
 Leveraged implementation partner Decision First Technologies
 Utilized SAP Business Objects “out-of–the-box” analytics dashboard
and key performance metrics solution monitors and benchmarks every
aspect of a hospital’s emergency department (ED).
 As of February, 2012, EMBI had eight hospital emergency departments
live on their platform.
“Cloud computing allows hospitals the ability
to buy mission critical software and hardware
as a service instead of trying to manage
demand internally,” said Scott Richards, CEO
at EMBI. “Deploying SAP Business Objects
BI solutions on AWS, with solution provider
Decision First Technologies, allows us to
leverage industry-leading business
intelligence toolsets to provide our customers
web-based, on-demand, key performance
metrics they need to manage their operations
and business. With these solutions our
emergency department clients are able to
focus on providing a higher level of service to
their customers.”

39. SAP Hybrid Deployment on AWS
Background
Lionsgate manages one of the most prestigious and prolific libraries in
the entertainment industry with nearly 13,000 titles, a diverse portfolio
of businesses, and an exciting, commercially potent feature film slate
of approximately 12 to 15 releases per year
Challenges:
 Expanding infrastructure and costs
 Increased enterprise application workloads
 Lack of data center space
 Needed ability to rapidly provision servers
 Desire for cost efficient disaster recovery & high availability
solutions
The Solution:
 Performed an initial POC to evaluate the viability of the AWS cloud
for hosting their SAP systems
 Successfully migrated their DEV and QAS landscapes to AWS US-
West region
 Currently planning the migration of their PRD landscape to AWS
 Saved an estimated $1M+ over three years
since starting with AWS in 2010
 Successful creation / integration of SAP
Landscape in the Cloud
 Successful Integration of SAP Instances
with Local Applications

40. SAP Disaster Recovery (DR) on AWS
Background
A worldwide leader in the supply of cellulose, fibrous and plastic casings.
Viskase has served for more than 85 years as the meat industry's
distinguished choice for premium quality products, unmatched service and
innovative meat formulation, processing and packaging solutions
Challenges:
 Required better SLA’s for system up-time, Disaster Recovery, and
telecommunications
 External auditor identified lack of DR solution
 Required a fully hosted environment and a reliable disaster recovery site
for business continuity
 Required an infrastructure that can support a global user base for
primary and DR site
 Limited technical SAP experts in-house for 7x24x365 support
The Solution:
 Leverage services of an SAP-certified Hosting partner / AWS partner -
Protera Technologies
 Created a Virtual Private Cloud
 Implemented database replication to DR database running on AWS

41. Next Steps

42. Where to Find SAP on AWS Resources
http://aws.amazon.com/sap
 Whitepapers
 Customer Success Stories
 SAP Notes
 Support Information
 AWS-SAP Partners
 pmauel@amazon.com
SAP on AWS Solutions Page…

43. Other AWS on SAP Events
Implementing SAP Solutions on the AWS Cloud Webinar
IT or technical implementers and will feature technical “how-to” content
Wednesday, September 25th, 9:00am PDT (UTC-7)
Wednesday, September 25th, 6:00pm PDT (UTC-7)
Wednesday, October 30th , 9:00am PDT (UTC-7)
Wednesday, October 30th 6:00pm PDT (UTC-7)
Thursday, December 12th, 9:00am PST (UTC-7)
Thursday, December 12th, 6:00pm PST (UTC-7)
SAP TechEd – Las Vegas, October 21-25
SAP TechEd – Amsterdam, November 5-7
AWS re:Invent – Las Vegas, November 12-15
SAP TechEd – Bangalore, December 11-13