This is a digital solution for a youth leader engagement problem I was asked to solve for an NGO called Ampleforth Centre for Theology and Spirituality (HK). My Role: Head researcher, content strategist, prototyping, information architect, interface designer, user testing. We applied the User experience process of discovering the problem, researched through interviews and focus groups, affinity mapping, creating personas, storyboarding, wireframing, prototyping, user testing and reiterating. The idea of a website was proposed to address the major issue of the lack of resource sharing platform, and gamified learning, the mobile version of the website was created as a high-fidelity prototype. The solution was proposed to the board of directors and existing members, and the project is currently under development.

2. The Ampleforth Centre for Theology and Spirituality
Hong Kong (ACTS) is a group that provides spiritual formation
to everyday Catholics. They noticed there is a lack of resources and
formation available to the English speaking young adults (18- 35) in
HK and they are eager to fill the gap.
Despite their best efforts, there has been a relatively low turnout
from this specific age bracket at the various events they have
organized, and we are trying to figure out why
Problem

3. Hypothesis
We suspect there is a disconnect between what the
community is providing and what the target audience
prefers, e.g. topics of discussions, event time or
location etc.
More research is needed to gain insights on the actual
problems causing in the current situation.

4. Discover
Define
Develop
Deliver

5. Research Goals
• To find out what support, if any is needed/ lacking in the daily
lives of our target audience in terms of everyday life as well as
their faith formation.
• To understand the factors that affect our target audiences’
motivation to seek out and or how they usually become aware
of these events.
• To understand the process the “user” goes through when
deciding on whether to attend such events.
• Alternatives to the existing format of activities provided

6. Research Method
•Interview- face-to-face, 20-30 minutes, recorded
•5 participants
•Elo (Filipino, female, 22, friend of friend)
•Vitus (Chinese, Male, 23, family friend)
•Aise (Filipino, Male, 25 friend of friend)
•Cruise (Chinese, Male 26, Church friend)
•Magdalene (Chinese, female, 30,family friend)

7. Quotes
" I don't usually spend much time reading the
Bible, but since the Book of Revelation course
was in a series, and the topic was really
interesting, I actually went home to read the
entire book."
I wish there is more guidance and
support from the Diocese for the
English Community about what we
teach at Sunday School
" It doesn't really matter what
event it is, I usually go because my
friends will be there …"
"Events usually have a bad
aftertaste when it doesn't meet
expectations, like it is
not what it is
"
""we are kind of left to
our own device to figure
out what to teach and it's
quite time consuming
and not very
reassuring..."
ACTS posters look very legit, all navy and Times New
Romans... but I thought it was only for adults...
"Sometimes I feel like adults
are judgmental when I ask
questions that go against the
Church's teachings"

8. Affinity
Mapping

9. Insights
A lot of their decision
processes are based on what
they expect would happen in
terms of the social
atmosphere of an event.
Prefer chillax over serious
They feel very neglected by
the Diocese in terms of
resources and guidance
Visual designs play a
huge factor on what they
would expect
They prefer not to be
lectured at, they enjoy
discussions and coming to
their own conclusions
They are willing and they do
spend a lot of time in preparing
for their youth group events and
Sunday school classes (because
of the lack of resources)
How an event makes them "feel"
(e.g. inspired, supported, re-
energized) afterwards determines
how they evaluate the event- and
will go back to these events if they
felt good, regardless of contents/
topics
They prefer a continuous
series of events that foster
growth as opposed to one-
off events that has no
follow-ups
Goof faith formation good
deep and is authentic,
there should be room for
exploration and questions
They are ready to get more
involved in the Church if
the opportunity is available
to them

10. Name Description Offers Target Audience How they are our competition
Opus Dei
Hong Kong
An international lay religious
organization in Hong Kong
events and retreats to their
members and friends.
Catholic working
professionals, English speaking
They provide similar events to the
ones provided by ACTS
Touch HK A Local Chinese speaking youth
Catholic organization
faith-based events,
namely retreats, prayer
groups and feast day celebrations
Chinese and English Speaking Catholic
youths.
Good at providing a spiritual experience through music
and activities like youth festivals, relatively large youth
following
Live Christ Share Christ A youth movement started in the
Philippines and newly established in
HK. Their mission is to energize and
equip lay people, to a new
evangelization
Resources such as books, retreats
and seminars.
"reaching to the grassroots at the
peripheries", English speaking Catholic
youths and families, mainly Filipinos
They have a very youthful presence and are great with
visual communications
K11- Kluture 11 "Fueled by culture and creative
energy, Kulture11 is a space for
Kultural citizens and netizens."
A space for Culture and Art,
regularly organizes events and
gathers for the public and their
members.
Youngsters in their 20s to 30s who enjoy
social gatherings and value art and culture,
tech savvy and open minded.
While the content of the events are
incomparable, their audience are the people ACTS is
trying to engage with.
WellnessXpert FitClub A local fitclub that gathers young
professionals for wellness
purposes
weekly outdoor bootcamps and
other seminars that promote
wellness and their products.
Chinese and English white collars who
enjoys fitness and social gatherings,
they identify as being health conscious and
values work-life balance
While the content of the events are
incomparable, their audience are also the people ACTS
is trying to engage.
Competitors

11. Competitive Map

12. Competitive Map
"ACTS posters look very legit, all navy and Times
New Romans... but I thought it was only for
adults..."
They prefer a continuous
series of events that foster
growth as opposed to one-
off events that has no
follow-ups

13. Competitor A:
Opus Dei Hong Kong
Competitor B:
Touch Hong Kong
Competitor C:
Acts Hong Kong
Online Resources
Educational Seminars
Events with Social Aspects
Specific Events catered to youths/ young
adults
Branding that appeals to youths / young
adults
Feature
Comparison Matrix

14. Discover
Define
Develop
Deliver

15. Persona
Cecilia Santos
Catholic, 22, single, Filipino with minimal Cantonese, university student
Wants and Needs
•To help grow and form the English-speaking youth ministry to
strengthen bonds in the parishes/ communities.
•Experience deeper and continuous faith formation that will help her
tackle practical issues in her daily life related to her faith e.g. social
issues- abortions, Church scandals, how to be a youth leader.
I wish there is more reliable resources
that are readily available for me to
use as class materials for Sunday
School, so I don't have to spend so
much time searching for things online
every week.

16. How might we?
1. Line up to the expectations and align our
branding to meet their expectations?
2. Create formation that is continuous and flexible?
3. Create a resource system that is convenient, user-
friendly and reliable?

17. How might we Line up to the expectations and align
our branding to meet their expectations?1
• ACTS of Faith
• ACTS of Service
Existing
Introducing
• ACTS of Engagement

18. Discover
Define
Develop
Deliver

19. Youth Leaders need a way to find trusted and effective English formation
materials for themselves and their youth groups because currently there is very
little support from the Diocese. They spend a lot of time creating their own
contents and resources on top of their already busy schedules
Problem Statement
Hypothesis
We believe that creating a fleximode learning system and resource
database, from a trusted source, will bring about more effective lesson planning
for youth leaders and at the same time foster their own faith formation
We will know this to be true by conducting usability testing and getting positive
feedbacks

20. Storyboard

21. Feature
Prioritization

22. Card Sorting

23. Site
map

24. User
Flow

25. Paper Prototype

26. Wireframes

27. Feedbacks
• information architecture is not intuitive
enough- some of the categories did not
match the users' ontological
understanding
• more ways to access the information such
as activities by type and searching for
resources by Liturgical seasons
• The display on the quick reference/
resources page was initially too cramped
and it tooked "too busy"
• Everyone who tested the paper
prototype liked the concept
• Users in general were able to
able to achieve the task
• The Choreography was well
received
The Good:
To be improved:

28. Discover
Define
Develop
Deliver

29. Quick Refresher
Activities
Resources
Events

31. Screen
Flow

32. High Fidelity Prototype
: https://invis.io/ZYPE88Y7X5H#/333347569_Prototype-03

33. More Feedbacks
• Home banner on top is not obvious
enough, looks more like a title, might
consider putting the full logo
• Can us colour to differential different
sections of the website such as acitivies
and events
• would be nice to be able to share the quick
refresher modules
• Excited for the convenice of this
resource
• Users liked the idea that events
can be intergrated with specific
topics to provide further learning
opportunities
• Activies database is useful and
the sharing/ printing options are
used by most users
The Good:
To be improved:

34. Moving
Forward
• Reiterate
• Develop the rest of the
website contents as well as
desktop site
• Share findings with ACTS and
work on streamlining future
events with AXE website and
brand identity