Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

RentLinx Listing Tips Janaury 2015

569 views

Published on

2015 RentLinx Listing Tips

Published in: Real Estate
  • Be the first to comment

  • Be the first to like this

RentLinx Listing Tips Janaury 2015

  1. 1. Listing Tips 2015
  2. 2. RentLinx Listing Tips - Based on a study of RentLinx phone and email leads - For 200,000+ listings from all over the USA (houses to large multi-family) - The leads came from 156 websites in The RentLinx Network
  3. 3. good posts each week 3,000Within last day Last week Last month 3 months Leads FreshRenters Like it
  4. 4. Keep your rent and availability current! – Login weekly (or daily) – Click “Mark as Updated” FreshLike it Renters
  5. 5. “A picture is worth 1,000 words” 79%Of listings have photos
  6. 6. Add lots of photos! • Unlimited photos are free – Your 1st 16 photos will be included in your craigslist posts • Both exterior & interior photos • Floor plans • Descriptive captions • Be creative: – Pictures of staff, residents, pets – Event photos “A picture is worth 1,000 words”
  7. 7. WordsUse Your 91%of leads are for ads with property descriptions
  8. 8. • Search engines can’t “see” photos • Paint a picture with words • Use lots of details • List your specials at the top • Popular keywords: – garage – house – student – bungalow – duplex – washer and dryer – brick ranch – fenced yard – rent to own – all utilities included – finished basement – dishwasher – condo – townhomes – parking – furnished WordsUse Your
  9. 9. Of leads are for listings with $ Rent None Attachments 5+ attachments 2-4 attachments 1 attachment DoubleYour Leads! 2X 2X 2X
  10. 10. Of leads are for listings with $ Rent Attachments DoubleYour Leads! Include Attachments: • Application • Brochure • Pet Policy • Income Qualifications • Use PDF format Add Links: • Video Tour • Your company website • Your Facebook page
  11. 11. good posts each week 3,000None 1 2-10 11-20 3X Leads Amenities Amenities Amenities! 4X 6X
  12. 12. Amenities, Amenities, Amenities! Include Your Amenities: • Check the boxes that apply • Include descriptions such as: • Dogs allowed - under 25 lbs. • Parking – carports • Washer & Dryer – full size • Washer & Dryer - select units • Other – private entrances
  13. 13. good posts each week 3,000No mention of pets "Dogs Ok" "Cats Ok" "Dogs & Cats Ok" "No Pets Allowed" Leads Pet Policy? 5X5X5X 5X
  14. 14. State Your Pet Policy Renters want to know: • Can I live here with my cat or dog? • Are my allergies going to bother me? • Any breed restrictions? • Are there pet weight limits? • Any pet fees?
  15. 15. Photobombing Dog On Craigslist Makes Chicago Apartment So Much Better • Posted: http://www.huffingtonpost.com/2013/03/20/photomboming-dog-on-craigslist-makes-chicago-house-so-much- better_n_2917474.html?ncid=txtlnkushpmg00000035#slide=2243817
  16. 16. Of leads are for listings with $ Rent Your of listings include $ Rent89% 94% “Call” me maybe RentShow
  17. 17. Your RentShow List a Rent Amount! Renters want to know: • Can I afford to live here? • How much is the deposit? • Is there an application fee? • Are there any Specials?
  18. 18. Hang Up!!!80% 20% Leave a message Oh Oh!Are you missing 80% of your leads? • Most renters don’t call back … or email • Get “Hang Up Notifications” with RentLinx Plus! Callers Who Get Voice Mail
  19. 19. Are you ghosted?! If craigslist thinks you are “over posting”, they may “ghost” you. “Ghosting” means that craigslist lets you confirm you post, but they never display your ad.
  20. 20. Post to Social Media from
  21. 21. Post your own custom brochure on craigslist! Make this your primary photo on craigslist to attract more attention Choose: 4 designs 3 colors
  22. 22. good posts each week 3,0004 18 Basic Plus! Leads 4X!
  23. 23. “I just want to let you know how happy I am with the Rentlinx Plus services! Our leads have increased and I love the recorded calls!” - Terri N., Valley Ranch Apartments
  24. 24. Summary of Listing Tips: 1. Keep your listings updated – renters prefer fresh ads 2. Add lots of photos – be creative 3. Include a detailed property description – with keywords 4. Ads with Attachments & Links - get 2X more leads 5. Ads with Amenities – get 3 to 6X more leads 6. Ads with a Pet Policy – get 5X more leads 7. Ads with a Rent Amount – get 94% of the leads 8. Don’t let calls go to voice mail – 80% of renters hang up 9. Post to Social Media from RentLinx – custom brochure 10. Plus! ads - get 4X more leads! Need Help? Support@RentLinx.com 800-510-5469

×