3 Ways to be More Social Media Savvy
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The three key takeaways of this presentation are to be consistent, strategic and resourceful.
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3 Ways to be More Social Media Savvy
- 1. 3 Ways to be More Social Media Savvy Amanda Lucas Director of Marketing @ajlucas25
- 2. Thank you for being here!
- 6. 1. Be Consistent 2. Be Strategic 3. Be Resourceful 3 Ways to be More Social Media Savvy
- 7. Be Consistent • Consistency is key in social media marketing. o Consistent voice: Your brand personality described using adjectives. o Spalding social is formal, yet friendly, transparent, approachable and responsive. o Consistent content: Share relevant and authentic content that elicits a response. o Tells a story, inspirational, emotional, informational, humorous. o Consistent posting: Find a balance in the amount you post and the content you post. o Consistent responses: Respond to questions and comments in a timely manner. o Consistent aesthetics: Make sure your profiles follow a theme and are cohesive. o Keep posts a consistent length and color scheme. Use the same hashtags.
- 8. Social Media Tone As demonstrated by Taylor Swift
- 9. Be Strategic • ”Without strategy, content is just stuff, and the world has enough stuff.” @arjunbasu o Consider your actual audience vs. your target audience when developing strategies. o Set S.M.A.R.T. (Specific, Measurable, Achievable, Realistic, and Timely) goals. o Spalding’s main goal is to increase brand awareness and engagement on social. o Once you set your goals, develop strategies to achieve them. o IE: Increasing our presence on all social platforms using consistent messaging. o Less is more: Quality over quantity. o If you can’t do it well, don’t do it. o Identify accounts that are active, and phase out accounts that are stagnant. o When I started in my role, there were over 150 accounts representing SU.
- 10. Be Resourceful • Utilize brand ambassadors and user-generated content. o Brand ambassadors: share posts, leave positive reviews, provide support during crisis. o Brand ambassadors provide credible, trustworthy promotion and visibility to a brand. o 33% of consumers trust paid advertisements, 92% trust peer recommendations. o Consumers pay more attention to their friends than advertisements. o WOM is 5 times more effective than traditional advertising, paid search, email, etc. o WOM is the most impactful and trusted marketing (Association of National Advertisers) o 46% of incoming freshmen surveyed chose Spalding because of WOM. o User-generated content: brings authenticity to your brand. o 50% of consumers find UGC more memorable than brand-produced content. o 53% of millennials say that UGC has influenced their purchasing decisions. Source: Nielson 2019
- 11. Social media is a tool, not a solution. @NikkiSunstrum Final Thought
- 12. Amanda Lucas alucas@spalding.edu Slides will be available: @ajlucas25 Questions?
Editor's Notes
- Good morning! Thank you to Mayor Abramson for having me. It’s an honor and a privilege to be on a panel with such incredible leaders from our community.
- And thank you for being here! I know it’s early on a Saturday morning. If you need a refill of coffee, or need another donut, help yourself. It will make this presentation a lot better!
- Alright, before I go into my presentation, everybody take a deep breath, and let it out.
- During that deep breath, around 6,000 tweets were sent. If you represent a brand or an organization on social media, how are you breaking through the noise?
- I also like to remind everyone that humans have an attention span of 8 seconds, which is less than that of a goldfish. So, I may have lost a few people already, but I promised Mayor Abramson that I would present for 10-15 minutes, so I have to keep going. Sorry!
- So research shows that people are more likely to remember things if you put them in a list. Specifically, an odd numbered list. With that said, here are my 3 key takeaways for how to become social media savvy. Be consistent. Be strategic. Be resourceful.
- I like to compare social media “tone” to a dress code, and since there aren’t any photos of me in a bathing suit, I decided to go with Taylor Swift who happens to have a new album coming out later this month. I think there used to be a misconception that all social media platforms should be treated the same, but that’s not the case. Your voice should be consistent, but your tone can and should change, based on the platform. For example: At Spalding, LinkedIn is our biggest platform. We have 10,000 followers who are alums, professors, staff, students and community members. It’s the platform where we are the most buttoned up, so to speak. The content we post is presented in a professional manner. Over 50% of our Facebook audience is 25-54 years old. We have a little more fun with our posts on Facebook than on LinkedIn, but for the most part, because of the older demo, we think of Facebook as an extension of our website. A place to post news, upcoming events and photos. Most of our students interactions occur on Twitter, so we try to let our hair down a bit using gifs and memes to respond when appropriate. Our biggest audience on Instagram is our target demo of 18-24, so we try to be relevant and connect with our students, prospective students and recent alums. On Snapchat, our core audience is 13-25 years old. We have social media ambassadors, who are current students, operate our Snapchat account. It’s a place where we can be more informal and playful using filters and geofilters.