week 11 presentation

1. LARK:
The Learning Future For the Blind
Team H.A.B. | Creative founder | fall 2020
Hermione Hu, Amanda Liu & Ben Dai
11. 17. 2020
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https://www.tlnt.com/mobile-learnin
g-not-just-e-learning-on-the-phone/

2. Amanda Liu, Ben Dai & Hermione Hu | week 11 | Creative Founder | Fall 2020
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Li Yi 黎一
Our Story

3. Amanda Liu, Ben Dai & Hermione Hu | week 11 | Creative Founder | Fall 2020
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8,248,000+
people
https://www.who.int/blindness/GLOBALDATAFINALforweb.pdf

4. To satisfy the self-actualization
needs of blind people in China
Our Mission
Amanda Liu, Ben Dai & Hermione Hu | Week 11 | Creative Founder | Fall 2020
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5. Molecule
Use
Have Address
Blind
People in
China
difficulties
to get help
when
learning
An online
learning
community
Amanda Liu, Ben Dai & Hermione Hu | Week 11 | Creative Founder | Fall 2020
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6. Learned from Interviews
Amanda Liu, Ben Dai & Hermione Hu | Week 11 | Creative Founder | Fall 2020
● Participants show diverse interests in skills &
knowledge learning.
● They all have a certain field of interest, but
couldn’t find the right resources to start.
● They can’t find people to answer particular
questions.
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20+ Participants

7. Let’s meet Li Ming
Behaviour
● Download several apps for learning
● Use fractional time to learn during the work break
● Actively engaged in several group chat on Wechat
Pain points
● Don’t know where to find the right resources
● Nobody to answer his questions
● Can’t digest the available online resources
Name: Li Ming
Job: massager
Age: 26
Amanda Liu, Ben Dai & Hermione Hu | week 11 | Creative Founder | Fall 2020
Psychographic details
● Eager to learn new knowledge
● Get tired of his daily job
● Find it hard to motivate himself
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8. Market Information
Amanda Liu, Ben Dai & Hermione Hu | Week 11 | Creative Founder | Fall 2020
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9. Market Sizing
>>15% blind people owning smartphone
in China
>>blind people owning smartphone
in China
>>blind people owning smartphone
worldwide
SOM
765,000 people
SAM
5,100,000 people
TAM
39,365,000 people
Amanda Liu, Ben Dai & Hermione Hu | Week 11 | Creative Founder | Fall 2020
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https://cloud.tencent.com/developer/article/1035504

10. Comparative Analysis
Amanda Liu, Ben Dai & Hermione Hu | Week 11 | Creative Founder | Fall 2020
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passive learning active learning
group learning
solo learning
LARK

11. Business Structure
Amanda Liu, Ben Dai & Hermione Hu | Week 11 | Creative Founder | Fall 2020
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12. Business Info
Amanda Liu, Ben Dai & Hermione Hu | Week 11 | Creative Founder | Fall 2020
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A resegmented market that offers curated
learning service to blind people
Market Type Revenue Model
Limited liability company (LLC)
Company structure
Business to customer (B2C)
Business Model
Freemium model with Add-on services

13. Business Structure
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Amanda Liu, Ben Dai & Hermione Hu | Week 11 | Creative Founder | Fall 2020

14. Lean Canvas
Amanda Liu, Ben Dai & Hermione Hu | Week 11 | Creative Founder | Fall 2020
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15. MVP + Experiment
Amanda Liu, Ben Dai & Hermione Hu | Week 11 | Creative Founder | Fall 2020
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16. Key Use, Features & Metrics
Join a learning group with an
experienced tutor and learn from his
curated resources
Group chat
Resource center
Q&A Forum
average # of posts in the group chat within a day,
per week
% of resources they finish learning,
per week
# of questions resolved by the tutor,
per week
Amanda Liu, Ben Dai & Hermione Hu | Week 11 | Creative Founder | Fall 2020
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17. Acquisition Funnel
People view the invitation
People fill in the invitation
People join the community
People stay in the community
People refer this product to
others
Amanda Liu, Ben Dai & Hermione Hu | Week 11 | Creative Founder | Fall 2020
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278 people
21 people
4 people
100%
7.5%
19%

18. MVP
Amanda Liu, Ben Dai & Hermione Hu | Week 11 | Creative Founder | Fall 2020
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Which area do you want to learn
1. Introduction to psychology
2. How to adjust your own mentality
3. Psychology case study
4. How to become a psychiatrist
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1.2.3
1.2.3
Wechat group chat

19. Our Team
Amanda Liu
Interaction Design Junior
Design strategy
Marketing
Ben Dai
Industrial Design Senior
Sketching
Problem Solving
Hermione Hu
Interaction Design Senior
System Thinking
Project Management
Amanda Liu, Ben Dai & Hermione Hu | Week 11 | Creative Founder | Fall 2020
Po Yang
Founder of Zhanrong
Entrepreneur & educator
in disability support
adviser
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20. Appendix
Amanda Liu, Ben Dai & Hermione Hu | Week 9 | Creative Founder | Fall 2020
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21. User Insight
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● If I can learn more about computer then I can let
myself know more about things that are not
limited to massage
● I always learn new things during the break
between my work. I am learning 13 languages
everyday. I don’t think this is a pressure but it is
an interest.

22. WHO’s data on Number of people visually impaired (2010)
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23. Comparative Analysis v1
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24. Comparative Analysis v2
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25. Comparative Analysis v3
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26. Comparative Analysis v4
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27. Lean Canvas v1
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28. Lean Canvas v2
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29. Key Use Brainstorm
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30. Key Use Brainstorm
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31. Pain Points
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learning resources curated by the blind tutor
An intimate group with people share the same
learning objectives

32. Key Feature Brainstorm
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33. MVP (Concierge experiment)
1. Ask people in the blind community 3 things they wish to learn.
2. Collect a small number (3-5) of participants that have the same learning objective in a specific
field.
3. Collect resources online based on their learning objective and setup a guideline
4. Create a learning community (group chat via Wechat) for experiment
5. Send out the resources & materials in the community resource center
6. Let the participants communicate based on the learning resources.
7. Gain feedbacks from participants
8. Find a tutor that specialize in the field.
9. We offer a paid 1-1 tutoring time.
Amanda Liu, Ben Dai & Hermione Hu | Week 11 | Creative Founder | Fall 2020
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