Social media nightmares keeping you up at night? This presentation focuses on averting social fiascos before they occur and handling them with poise when there's just no way around them.

1. Anand Pallegar
ap@largeinc.com
Twitter.com/atlargeinc

2. GET YOUR GEEK ON
SIDESTEPPING SOCIAL MEDIA LANDMINES

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Hello...
My name is Anand. I am a huge geek.

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So, what does a landmine look like?

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Why did Carroll’s videos garner so much
attention?
What options did United have once the videos
had been launched?
Could United have anticipated this situation,
and if so, what could it have done to minimize
the damage to its brand?

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Establishing the rules of engagement
in Social Media

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1. Not having a social media policy
2. Not communicating the policy
3. Not enforcing the policy
4. Thinking delete = delete
5. Thinking personal posts aren’t reflective of
the organization

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Best Practices in Social Media for Government

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1 - Mission drives everything; clarity is crucial.

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2 - Let policy guide, but not paralyze.

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3 - Know the environment

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4 - Consider a pilot as a proof-of-concept

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5 - Secure support of senior leaders (HiPPO)

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6 - Create internal cross-functional alignment

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7 - Roll out, don’t launch

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8 - Listen and adapt as needed

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It is always Day 1

28. Resources
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ap@largeinc.com

29. Anand Pallegar
941.320.3400
ap@largeinc.com
www.atlargeinc.com
Twitter.com/atlargeinc
Facebook.com/anandpallegar