It’s the time of the year when you grapple with marketing budgets. Think again about what you need to stay relevant in Google.

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5 SEO Predictions You Need To Know For 2016

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“It’s the time of the year when you
grapple with marketing budgets.
Thin again about what you need to
stay relevant in Google.

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1.
SEARCH IS MORE
PERSONAL

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IMPROVED
RELEVANCE
A Google search result that
knows what’s in my email
and my calendar

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WHAT SHOULD YOU DO NOW
o Put the nail on the coffin on Keyboard level
data.
o Plug user calendars to increase interaction on
a website.
o Test Email Subject lines.
Google aims to be more relevant to you.

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2.
RISE OF THE
FACEBOOK APP

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WELCOME TO
APPVILLE
Facebook is slowly
becoming the content
distributing engine of
choice.

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WHAT SHOULD YOU DO NOW
o Add Facebook to your content syndication
Program.
o Facebook provides your deep links – and
Google can access them.
Facebook has become a important part of the
Marketing mix – even for B2B companies.

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3.
TAILGATING VOICE
SEARCH

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TALKING TO A
PHONE
It’s no longer “home depot
seattle”. It’s now “where is
home depot near me”

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WHAT SHOULD YOU DO NOW
o Add more context to website content.
o If you are a “location – based” business be
sure to be relevant to the locale.
Don’t just consider the “long tail” optimize for
conversational searches.

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4.
PAY UPFRONT TO BE
UPFRONT

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Google is not just the new aggregator….but

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….Usurps branded searches and dominates the first fold

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WHAT SHOULD YOU DO NOW
o Time to start tracking “branding keywords”
contribution to traffic.
o Invest in deep links to your offer/deal pages.
Google has leveled the playing field for your
non- branded searches.

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5.
INBOUND WITH PAID

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REVIEW INBOUND
STRATEGY
Only having an Inbound
marketing strategy is not
enough. It need to be
amplified by paid
distribution.

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WHAT SHOULD YOU DO NOW
o Have an “inbound marketing strategy”
o Invest in “paid advertising”
An exclusive inbound strategy alone will not
help deliver results.

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Thank You
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