This document provides a market report on retail properties in West Michigan for Q3 2016. Several significant retail transactions occurred, including the sale of two malls to REITs. The Class A retail market remains strong with limited inventory and increasing rental rates. Vacancy continues in Class B retail properties. The regional economy remains robust with low unemployment attracting more retailers, restaurants, and hotels to the market.

1. Wisinski of
West Michigan
Office • Industrial • Retail • Multi-Family
100 Grandville Ave SW Suite 100
Grand Rapids, MI 49503
616. 776. 0100 www.naiwwm.com
*Also serving the Kalamazoo & Southwest
Michigan areas from our Kalamazoo office*
Retail Market Report
West Michigan Q3 2016

2. ClassARetailTrendinginthe
WestMichiganMarket
* The information contained herein has been given to us by sources we deem reliable. We have
no reason to doubt its accuracy, however, we do not make any guarantees. All information
should be verified before relying thereon.
* Source: NAIWisinskiofWestMI, CoStar Property®
, U.S. Bureau of Labor Statistics
GRAND RAPIDS, MI
The Market Significant transactions continue to impact the West Michi-
gan retail marketplace. The Lakes Mall and the Lakeshore
Marketplace, both in Muskegon, were sold to REIT’s this
past quarter. Goodwill opened a new 18,000 SF store in
Grandville on Ivanrest SW, New Holland Brewing ventured
into the Grand Rapids market with the opening of The
Knickerbocker on Bridge St NW, and Chick-Fil-A is under
construction at both M-6/Kalamazoo Ave and 54th/US
131. K-Mart recently announced that they will close their
two Grand Rapids stores before year end, which will create
opportunities for new tenants or redevelopment.
Grand Rapids will see strong hotel development in the
Grandville, Northwest, Downtown and Southeast areas over
the next 12-24 months as several vacant land sites have
been recently sold. A new Homewood Suites opened in
Downtown Grand Rapids and a new Hilton hotel will be
coming to the Holland area, just south of Riley St.
The Class A retail market remains very strong, as charac-
terized by limited inventory and increasing rental rates. A
proposed new retail center, Knapp’s North, to be located at
2365 East Beltline (featured on the cover of this Report) is
available for lease with construction to begin soon. Region-
al and National retailers continue to favor the Class A prop-
erties, creating more demand in these corridors. Vacancy
continues in Class B product throughout the area, although
we have seen some back filling with retailers and service
oriented office users.
“With extremely
low unemployment
and a robust busi-
ness environment,
West Michigan will
continue to be at-
tractive for retail-
ers, restaurants,
and hotels entering
our market, and
we’ll continue to
see local businesses
seek additional site
locations.”
-Rod Alderink,
Principal | NAI Member
Downtown Retail Opportunity

3. Retail
Sales Leases
Q3 2016
2995 28th Street SE
$835,000- Final Sale Price
$90.76- Price Per Square Foot
SOLD
Commercial Real Estate Services, Worldwide.
Wisinski of
West Michigan
555 28th Street SE
$700,000- Final Sale Price
$21.85- Price Per Square Foot
SOLD
2750 Birchcrest Dr. SE
$630,000- Final Sale Price
$22.50- Price Per Square Foot
SOLD
2923 Breton Rd. SE
2,155 SF
Breton Wigs
2149 84th St. SW, Suite 101
9,000 SF
Family Fitness Center of Byron
228-232 Washington Square
7,568 SF
Lansing Beer Exchange
LEASED
LEASED
LEASED

4. West Michigan
Retail Submarket Statistics
Retail Statistical Changes Year-over-Year and Quarter-over-Quarter
CONSTRUCTION ASKING RATES
VACANCY RATENET ABSORPTION
2Q16vs. 3Q16
3Q15 vs. 3Q16
2016 Q3 Retail Snapshot
Submarket Total RBA
Vacant
Available SF
Vacancy
Rate
Total Average
NNN Rate
($/SF/Yr)
Total Net
Absorption (SF)
Lakeshore
Community 1,476,132 56,943 3.9% $8.47 7,841
Neighborhood 1,476,132 56,943 3.9% $8.47 7,841
Strip 1,022,191 74,413 7.3% $11.94 -257
Total 3,974,455 188,299 4.7% $9.36 15,425
Northeast
Community 445,573 141,856 31.8% $4.72 -
Neighborhood 1,123,278 68,010 6.1% $11.93 -1,756
Strip 680,388 43,135 6.3% $9.33 12,416
Total 2,249,239 253,001 11.2% $9.72 10,660
Northwest
Community 959,799 33,437 3.5% $15.95 -2,450
Neighborhood 726,480 65,638 9.0% $9.05 1,250
Strip 555,660 46,765 8.4% $10.28 -8,692
Total 2,241,939 145,840 6.5% $12.31 -9,892
Southeast
Community 740,015 4,800 0.6% $20.40 -
Neighborhood 2,521,133 363,434 14.4% $10.36 1,812
Strip 1,698,747 117,181 6.9% $11.61 12,001
Total 4,959,895 485,415 9.8% $12.29 13,813
Southwest
Community 1,651,066 73,584 7.6% $11.01 -5,657
Neighborhood 966,819 126,491 13.1% $9.34 -18,174
Strip 947,445 71,634 7.6% $11.01 -5,657
Total 3,565,330 271,709 9.5% $10.45 -29,488
Overall Total 16,990,858 1,344,264 7.9% $10.90 518
CONSTRUCTION
ASKING RATES
VACANCY RATENET ABSORPTION
*Disclaimer: Historical data figures are subject to change based upon the timing of when CoStar receives market
information. NAIWWM uses the numbers available at the time each quarterly report is published.

5. Retail Total Market Report
2 2
2 2 2
2
0.00
10,000.00
20,000.00
30,000.00
40,000.00
50,000.00
2013Q4 2014Q1 2014Q22 014Q3 2014Q4 2015Q12 015Q2 2015Q3 2015Q4 2016Q1 2016Q2 2016Q322
$0.00
$5.00
$10.00
$15.00
2013Q42 014Q1 2014Q22 014Q3 2014Q42 015Q12 015Q2 2015Q3 2015Q4 2016Q1 2016Q2 2016Q3
Triple Net Rental Rate
Rental Rates- Neighborhod Rental Rates- Community Rental Rates- Strip
2 22 2
-50,000.00
0.00
50,000.00
100,000.00
2013Q4 2014Q12 014Q2 2014Q3 2014Q42 015Q1 2015Q2 2015Q3 2015Q4 2016Q1 2016Q2 2016Q3
RBA Delivered Neighborhood
RBA Delivered Community RBA Delivered Strip
22
0.00%
5.00%
10.00%
15.00%
20.00%
2013Q4 2014Q1 2014Q2 2014Q3 2014Q4 2015Q12 015Q2 2015Q3 2015Q4 2016Q1 2016Q2 2016Q3
Vacancy Rate
Vacancy Rates- Neighborhood Vacancy Rates- Community Vacancy Rates- Strip
2

6. Methodology | Definitions | Submarket Map
Community Center
A shopping center development that has a total
square footage between 10,000 - 350,000 SF.
Generally will have 2-3 large anchored tenants,
but not department store anchors. Community
Center typically offers a wider range of apparel
and other soft goofs than the Neighborhood
Center. Among the more common anchors are
supermarkets and super drugstores.
Strip Center
A strip center is an attached row of stores or
service outlets managed as a coherent retail
entity, with on-site parking usually located in
front of the stores. Open canopies may connect
the storefronts, but a strip center does not have
enclosed walkways linking the stores.
Neighborhood Center
Provides for the sale of convenience goods (food,
drugs, etc) and personal services (laundry, dry
cleaning, etc.)
Absorption (Net)
The change in occupied space in a given
time period.
Available Square Footage
Net rentable area considered available for lease;
excludes sublease space.
Average Asking Rental Rate
Rental rate as quoted from each building’s
owner/management company. For retail, a triple
net rate is requested.
RBA
The total square footage of a building that can
be occupied by, or assigned to a tenant for
the purpose of determining a tenant’s rental
obligation.
Deliveries
Buildings that have their certificate of
occupancy and are allowed to be moved into by
the tenant/purchaser.
Vacancy Rate
All physically unoccupied lease space, either
direct or sublease.
SF/PSF
Square foot/per square foot, used as a unit of
measurement.
Southwest
Northeast
Southeast
Northwest
Lakeshore
Methodology:The retail market report includes community, neighborhood, and strip
retail buildings within each of the defined submarkets. For definition of product type,
please see below.

7. Through our affiliation with NAI Global, we can also assist you with your needs throughout the US globally
from right here in West Michigan.
Doug Taatjes, CCIM, SIOR
616 292 1828
dougt@naiwwm.com
Hillary Taatjes-Woznick
616 242 1113
hillaryt@naiwwm.com
Tim Platt
616 575 7031
timp@naiwwm.com
Gary Steere
616 575 7008
garys@naiwwm.com
Russ Bono
616 242 1115
russb@naiwwm.com
Jeremy Veenstra
616 242 1105
jeremyv@naiwwm.com
Marc Tourangeau, MBA
269 207 3072
marct@naiwwm.com
Stanley Wisinski III, SIOR, CCIM
616 575 7015
sjw@naiwwm.com
Bill Tyson
616 242 1103
billt@naiwwm.com
Todd Leinberger
616 242 1103
toddl@naiwwm.com
Cameron Timmer
616 485 4131
cameront@naiwwm.com
Meet Our Team
Retail Specialists
Rod Alderink
616 242 1104
roda@naiwwm.com
Dane Davis
269 459 0434
daned@naiwwm.com
Dick Jasinski
616 575 7003
dickj@naiwwm.com
Scott Nurski
616 242 1106
scottn@naiwwm.com
Joshua Jacobs
269 459 0430
joshuaj@naiwwm.com
In the spring of 2011, two successful and reputable companies, The Wisinski Group and NAI West Michigan
merged. The merger represents collaboration, rich traditions, innovative technologies, unique cultures and
diversity of skills and specialties which ultimately benefit our clients. We’re going back to our fundamentals,
strengthening our core, and becoming stronger in the services we provide our clients. Our focus is simple,
building client relationships for life by offering market appropriate advice and then executing. Our success is a
direct result of its unwavering commitment to providing the best possible service to each and every client. Our
Brokers, with their 590 plus years of combined experience (22 years average), possess the knowledge and ex-
pertise to manage the most complex transactions in industrial, office, retail, and multifamily specialities through-
out West Michigan.
NAI Wisinski of West Michigan
At a Glance
Achieve More.
Local Knowledge. Global Reach.

8. 100 Grandville Ave SW Suite 100
Grand Rapids, MI 49503
616. 776. 0100 www.naiwwm.com
facebook.com/naiwwm
@naiwwm
nai-wisinski-of-west-michigan
Wisinski of
West Michigan
Office • Industrial • Retail • Multi-Family