Soccer SXSW Panel

1. COUNTDOWN TO 2026:
WHY SOCCER MATTERS
FOR BRANDS.

2. SETTING THE STAGE
GLOBALLY
201 9 WOM E N ’S WO RLD CUP IN FRANCE
201 9 CO NCACAF GO LD CUP HOST ED IN THE UNITED STATES
SU MM E R 2 01 9
UE FA C HAMPI ONS HIP S IN S UMMER 2020 HOSTED IN CITIES
ACR OS S E UR OP E
MEN ’S WOR L D CU P IN QATAR 2020
TH E WO ME N’S WO RLD CUP 2023 - HOST CITY TO BE ANNOUNCED
MAR C H 2 0, 2 020
…AN D T HE 202 6 M E N’ S WORLD CUP SET TO TAKE PLACE ACROSS
NORT H A M ER I CA

3. SETTING THE STAGE IN
NORTH AMERICA
201 7 - I N AU GU RAL S E AS ONS FOR ATLANTA UNITED FC AND
MIN NE SOTA U NIT ED F C
201 8 - I N AU GU RAL S E AS ON FOR FC CINCINNATI AND LOS
AN GE L E S FC BECOME S THE S ECOND TEAM FOR LOS ANGELES
DAVI D B EC KHAM’S INTE R M I AM I CF WIL L COME INTO PLAY IN
MAR C H 2 02 0
NA SHVI L L E SC WI LL ALSO COME INTO PL AY IN 2020
AUSTI N FC A NN OUN CE D I T S F I RST S EASON WILL START IN 2021

4. CAN SOCCER BECOME
AMERICA’S FAVORITE
PASTIME?

5. BASEBALL IS AT ITS
LOWERS POINT EVER, WITH
ONLY 9% CITING IT AS A
FAVORITE SPORT TO WATCH.
VS.
Source: 2018 Gallup Study

6. SOCCER IS CATCHING UP,
WITH 7% OF AMERICANS
CITING IT AS THEIR
FAVORITE SPORT, UP THREE
PERCENTAGE POINTS. (THE
LARGEST OF ANY SPORT)
VS.
Source: 2018 Gallup Study

7. MLS HAS EXPERIENCED
A 27% INCREASE IN
INTEREST SINCE 2012
Source: Nielsen Sports Sponsorlink

8. CABLE VIEWERSHIP HAS
INCREASED IN EACH OF THE
LAST SIX SEASONS, AND AD
INVENTORY HAS SOLD OUT IN
THE PAST THREE.
Source: Nielsen Sports Sponsorlink

9. THE NUMBER OF PARTICIPANTS
IN US HIGH SCHOOL SOCCER
PROGRAMS RECORDED AN
ALL TIME.
Source: Nielsen Sports Sponsorlink

10. SOCCER = YOUTH
YOUTH = THE FUTURE

11. IS YOUR BRAND READY?

12. WE'LL DISCUSS WITH LEADERS
FROM AUSTIN FC, MAJOR
LEAGUE SOCCER, FOX SPORTS
AND CULTURALLY CURIOUS
MARKETING EXPERTS.