This document outlines Elite Spring Collection's advertising plan for their casual and sport clothing line. They will film a commercial in Central Park showing models playing basketball in their sportwear and walking through the park in casual outfits to convey the message that you can look good while keeping it simple. They have contingencies if it rains and backup models and ads. The target audience is 16-20 year old students and working-class females and males. Their unique selling point is simplicity, attractiveness, and low prices.