This document proposes an alternative online platform called Humancredit that aims to address privacy and data concerns. It suggests that Humancredit would work as a marketplace where users can exchange their online data, feedback, and engagement for "Humancredits", a social currency funded by advertising budgets. These Humancredits could then be donated to charities without spending personal money. The proposed system aims to provide benefits to internet users by giving them more control over their data and ads, to companies by improving targeted advertising and social responsibility, and to non-profits by increasing donations. Key aspects of Humancredit include anonymity, self-determination, and transparency in data usage.

1. Super Data!
Super Freedom?
Super Geil?
www.humancredit.cc
Georgi Musev
5 min.
Letzte Änderung 27. Februar 2014, 8:50 vorm.

2. Super business!

3. $500 billions for advertising 2014
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4. $100 billions for online advertising 2014
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5. Super clicks!

6. We accept all conditions of use...
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7. We accept all conditions of use...
In exchange for free services we supply the raw material.
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8. We create valuable data...
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9. We create valuable data...
But we have no influence on how the profits are distributed.
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10. Super deal?

11. Internet users are loosing sovereignty...
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12. They don‘t benefit from the big deal.
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13. Is there an
alternative?

14. We have a
super idea!

15. We can turn the tables
and actively offer,
what they want
(to take away)
from us!

16. Our data,
our feedback,
our engagement...

17. Our Humancredit.

18. We can generate
added value through
collaboration.

19. With Humancredit.
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20. With Humancredit.
Added value through collaboration.
Humancredit is an online platform for people who want to take charge, take an active
role and help decide who benefits from their online activity: A cooperation platform
for companies and consumers wishing to generate value through collaboration.
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21. With Humancredit.
Added value through collaboration.
Humancredit is an online platform for people who want to take charge, take an active
role and help decide who benefits from their online activity: A cooperation platform
for companies and consumers wishing to generate value through collaboration.
Data as a social currency.
Humancredit works as a marketplace where your online activity, data and customer
feedback are exchanged for Humancredits a valuable fixed-term currency. These
Humancredits are funded through advertising budgets and as a social currency
transferred / donated to charities.
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22. With Humancredit.
Added value through collaboration.
Humancredit is an online platform for people who want to take charge, take an active
role and help decide who benefits from their online activity: A cooperation platform
for companies and consumers wishing to generate value through collaboration.
Data as a social currency.
Humancredit works as a marketplace where your online activity, data and customer
feedback are exchanged for Humancredits a valuable fixed-term currency. These
Humancredits are funded through advertising budgets and as a social currency
transferred / donated to charities.
Ad billions for the goods.
Humancredit aims to divert 1% of the global online advertising revenue to charitable
projects within 5 years.
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23. Win-Win-Win
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24. Win-Win-Win
Internet users
(can) gain better control over their communication channels and actively contribute
to the re-distribution of profits generated from their data and only receive authorised
advertising while supporting the charities of their choice (without spending their own
money).
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25. Win-Win-Win
Internet users
(can) gain better control over their communication channels and actively contribute
to the re-distribution of profits generated from their data and only receive authorised
advertising while supporting the charities of their choice (without spending their own
money).
Companies
can target their advertising more effectively while improving their image, by simply
transferring their advertising budgets into targeted donations and improve their social
responsibility.
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26. Win-Win-Win
Internet users
(can) gain better control over their communication channels and actively contribute
to the re-distribution of profits generated from their data and only receive authorised
advertising while supporting the charities of their choice (without spending their own
money).
Companies
can target their advertising more effectively while improving their image, by simply
transferring their advertising budgets into targeted donations and improve their social
responsibility.
NGOs
can extend their circle of donors and utilise the Humancredit platform for promoting
and financing their projects.
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27. Super diagram

28. Win-Win-Win
functionality diagram
provide & licence
User
(becomes provider)
WIN:
monetizing instead of handing out data,
take an active role and help decide
who benefits,
recive only relevant ads.
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29. Win-Win-Win
functionality diagram
provide & licence
Attention,
User
(becomes provider)
Targeting Data, Profiles,
Aktive Feedback,
Engagement
WIN:
monetizing instead of handing out data,
take an active role and help decide
who benefits,
recive only relevant ads.
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30. collectes und distributes
Win-Win-Win
functionality diagram
Humancredit
provide & licence
Attention,
User
(becomes provider)
Targeting Data, Profiles,
Aktive Feedback,
Engagement
WIN:
monetizing instead of handing out data,
take an active role and help decide
who benefits,
recive only relevant ads.
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31. collectes und distributes
Win-Win-Win
functionality diagram
Humancredit
provide & licence
pay & use
Attention,
User
(becomes provider)
Targeting Data, Profiles,
Aktive Feedback,
Companies
(become buyer)
Engagement
WIN:
monetizing instead of handing out data,
take an active role and help decide
who benefits,
recive only relevant ads.
Humancredit_5min_EN_v1
WIN:
better ad targeting,
new feedback channel,
more reach & ad quality,
better image & brand perception.
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32. collectes und distributes
Win-Win-Win
functionality diagram
Humancredit
provide & licence
pay & use
Attention,
User
(becomes provider)
Targeting Data, Profiles,
Aktive Feedback,
Companies
(become buyer)
Engagement
WIN:
monetizing instead of handing out data,
take an active role and help decide
who benefits,
recive only relevant ads.
beneftis
WIN:
better ad targeting,
new feedback channel,
more reach & ad quality,
better image & brand perception.
NGOs
(provide Image)
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WIN:
increasing volume of donations
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33. Anonymous
Humancredit does not pass personal data to third parties. The other party only
receives survey results, feedback about advertising or donations in an anonymised
form. Each person decides how much of their data he or she wants to release.
Self-determinated
Humancredit protects its members’ privacy and gives them the chance to decide for
themselves what information appears (and is permitted to appear) on their devices.
Transparent
Expertise and software are publicly available under the Creative Commons Licence. All
activities are transparent and recorded in a comprehensible way.
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34. Super Werbung

35. Super Spende!

36. Humancredit_5min_EN_v1
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37. www.humancredit.cc

38. © Copyright
Georgi Musev 2014
www.humancredit.cc
georgi@humancredit.cc
+49 170 4843538
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