1. Athlete Research
Foundational user research for Athlinks.

2. Discovery Interviews
Qualitative Research
● Coffee shops
● Running clubs
● Local races
Recruiting
Connecting with
Athletes for interviews
Research tools
Card Sorts
Quantitative Research
● Remote
● In person
Running clubs
LifeTime network
Athlinks DB
Colleague network

3. Discovery research surfaced three
distinct athlete personas

4. Competitive
Athlete
Persona
Athlinks was built for
this persona, by
this persona.
Current features and
tone revolve around
results and rivals,
precisely what a
competitive athlete
wants.

5. Social Athlete
Persona
This persona is
motivated by inclusion,
encouragement and
improving endurance.
This persona is not
aware of Athlinks and
likely sees no value in
its current state.

6. The Committed
Athlete
Persona
This persona is
focused on
maintaining health.
He competes against
himself and is
consistent with
his training.

7. Athlete
Triptych
Placed in meeting
rooms to keep users
top of mind.

8. Presented research to the full organization, with a second presentation for
the executive team
Personas have been widely adopted throughout product, marketing, sales
and engineering
As a researcher, it thrills me to hear the personas called out by name in
product discussions
Research highlights