The dhole, also known as the Asian wild dog, has a population of only around 2,000 adults remaining. Conservation efforts for the species have not been very extensive so far. While 1 in 5 people knew how to pronounce "dhole", only 1 in 10 people actually knew what a dhole was. In order to raise awareness of the dhole and help save the species, efforts should focus on educating the public, engaging people in a charming way, and introducing the dhole to new audiences rather than rebranding it. The goal of saving the dhole from extinction is worthy.

1. oh, hello

2. What do we
know about
the dhole?

5. = 2000 adults
left
Conserva)on Efforts? Not many…

6. People know
and and
and
maybe
They do not (yet) know well enough

7. 1 out of 5 people knew how to say “dhole”.
“D-hole?”
“dhole? Like, dole, right?”
“DhholeEEE.” “D-hole. Hee.”
“Like a-hole, with a d.”“D-hole.”
Only one out of 10 knew what a Dhole was

8. Who do we believe can
make a difference in
awareness? And which
channels are best?

9. The biggest hurdle for
saving the dhole?
Branding.

10. …so how people
get to know
about the
dholes?

11. We educate
We entice
We charm

12. We do not need to
rebrand the dhole,
we introduce it to
a fresh audience

13. save the dhole:
it’s a worthy goal

14. Our concept, applied

24. Thank you for your
consideration!