We are experiencing unprecedented change in many industries As more changes take place, power shifts, global competition increases, performance challenges mount and new business operating models are required . In this presentation, @ #Digitalize 2015 in Vienna, Leahanne Hobson, CEO of Alinea Partners gave an overview of trends in B2B sale and marketing, examples of how digitisation is having an impact on different industries and questions that CMOs can ask to determine if their company needs a business model transformation for the digital world

1. Contact: Leahanne.Hobson@Alinea-Partners.com
Considerations for B2B CMOs!
in a Digital World!
#Digitalize 2015

2. Software Is Eating the World …!!

3. Business Models !
are !
Changing!

4. The Buyer is Different!

6. Websites!
are!
Different!

7. Other Industries are Much More Interesting!

8. It is All About the Experience!

9. Step outside
current!
‘Mental
Models’ !
to make
changes!
!
!
(Do you know what
your Mental Models
are?!

10. • For information on … !
• Workshops!
• Research!
• Programs!
Contact us @ www.alinea-partners.com!
office@alinea-partners.com!