How to achive better results with Shopping ads. Feed optimization, Comparison Shopping Services.

1. Extremely Effective
Ads
with
Sembot Suite

2. Sembot Suite is
an EMP - Ecommerce Marketing Platform
a tech solution created by ecommerce marketers for ecommerce marketers,
much more than just a feed optimizer
& MORE
& MORE
Shoppers
Shoppers

3. Tools to achieve better results with
your ads
+
CSS (Comparison Shopping
Services)
Sembot Suite
is a complex of
Manage your inventory
quicker and get the feed of
higher quality
Spend the budget more
effectively
Automate ads
Monitor your eCommerce
visibility to adjust SEO
Get inspired by the
campaigns of your
competitors
NB Stay ahead of the curve
with Sembot as ChatGPT
Plugin

4. ● Import the feed
● Filter the products and apply rules to optimize the feed
● Duplicate the products and experiment with different images,
titles and descriptions. Cover all possible user search phrases
to fully match your ads to user queries, resulting in a high
AdRank, ad quality index, increased CTR and reduced CPC
● Run A/B test to eliminate less effective visual and text
creatives and focus on the most effective ones
● Export the feed and use it in other channels (Tailor the feed to
the requirements of specific platforms with predefined
structures
● Connect your Google Ads / Google Analytics accounts and
track the performance of each product
What you can do with Sembot Suite:

5. ● Generate campaigns for thousands of products in just a few
clicks (SKAG, SPAG, DSA, Text campaigns, Performance Max)
● Analyze the prices of your competitors for the same product
to understand how to adjust your strategies and detect
market opportunities
● Monitor your competitors’ paid campaigns (text and PLA) to
fine-tune your own ones
● Track the SERP for your products and take immediate action
to optimize your product pages
We are constantly implementing new functionalities! You are
welcome to share your ideas regarding what else would make
sense
What you can do with Sembot Suite:

6. Use your budget more
effectively with CSS
solutions of Sembot
● Sembot CSS (available free of
charge for all Sembot Suite users)
Or get your own branded CSS:
● White Label CSS (for agencies,
freelancers or the anyone else, who
would like to connect more than one
store to their CSS)
● Brand CSS (for separate
eCommerce brands)
Did you know that you are
paying 20% of your whole
budget every time just for
the fact that you are using
Google Shopping (CSS that
belongs to Google).
This money could be spent
better! Use our Sembot CSS or
become a CSS provider
yourself (we will help you, it’s
easy). Then you won’t have to
pay Google that much.

7. Advantages of having your own CSS:
- Bidding Advantage in the Google auction (no Google Margin)
- Free Branding and Leads: “By YourCSSName” in all the Shopping
ads (clicks on By… are free of charge)
- Free Traffic to your store(s) (there is an option to get to the product
page directly from the CSS website)
- A possibility to place Comparison Listing Ads
- A possibility to monetize your CSS
- More Control and Insights (because you are the owner of the CSS
and speak to Google directly)
- NO LIMITS in the number of connected stores (you pay a flat
monthly fee for the whole CSS, not per each connected store)
NB the limits that you will find in our pricing section are meant not for your CSS
itself, but for other tools that allow to work with products, phrases etc., that you
optimize/monitor. Purely the CSS is unlimited* (*create “Simple” projects for
“CSS only cases”, i.e. you just want to connect a store to the CSS)

8. What is needed to get your own CSS?
A CSS is a special price comparison website, that meets some
certain requirements of Google and is registered at Google in the
CSS programme.
We can create such website for you and register it
On your side there are only 3 things necessary:
- domain or subdomain (you point it to our IP)
- a new email address dedicated for your CSS
- a new Google account registered with that email address
We will take care of everything. You will get a completed
product. It is also just a few clicks to connect your
customer stores to your CSS

9. Alina
alina.protsenko@sembot.com
Any questions? Get in touch!