CCFU implements a Cultural Entrepreneurship Project that involves working with women from rural communities. The presentation gives and overview, with pictorial about what marketing and publicity entails, especially for local businesses.
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Marketing and Publicity of small cultural enterprises in Uganda July 2022 -.pdf
1. Cultural Entrepreneurship Project
Networking and Publicity of
small cultural enterprises
Aliguma Ahabyona Akiiki
Programme/Communications Coordinator
Noah’s Ark Hotel; Kapchorwa. July 27th, 2022
2. What is marketing?
• the action or business of promoting and selling
products or services, including market research and
advertising.
What is the main purpose of marketing?
The key purpose of marketing is to get people aware
and interested in the products or services of a
company; so that increased sales are realized
3. 1. Product (or Service)
2. Price
3. Promotion
4. Place
5. People
6. Packaging
7. Process
The Marketing Mix