2. 02
STREET FEAST
STREET FEAST, OPERATED BY PARENT
COMPANY LONDON UNION, WAS CO-FOUNDED
BY LEON’S HENRY DIMBLEBY AND MILK
& HONEY FOUNDER JONATHAN DOWNEY.
BACKED BY SOME OF THE BIGGEST NAMES
IN FOOD—INCLUDING NIGELLA LAWSON,
YOTAM OTTOLENGHI AND JAMIE OLIVER
—STREET FEAST IS TRANSFORMING THE
CAPITAL’S FOOD LANDSCAPE BY TAKING
UNDERUSED AND NEGLECTED SPACES
IN LONDON AND TURNING THEM INTO
VIBRANT STREET FOOD ARENAS.
Over the past two years, Street Feast has transformed
warehouses, carparks and office blocks into must-see
destinations. Beautifully designed and lit, each space
is like a miniature town of independent street food traders.
With a great crowd, brilliant bars and music festival
vibes, Street Feast offers some of the best food available
anywhere in the world. Our venues were visited by more
than 700,000 people in 2015, with as many as 1.5 million
people expected to visit in 2016.
Our purpose is ‘to transform people’s lives
and communities through the awesome
power of street food’.
Over the next five years, London Union plans to open over
a dozen more sites such as 1950s dance halls, empty shopping
centres and railway arches, as well as one flagship arena
in a permanent location in central London.
The events team at Street Feast are on hand every step of
the way to plan a fantastic event—big or small—in our unique
spaces. From drink receptions, to Christmas parties, to large
scale experiential events and product launches, we offer
room and part venue hires starting from 20 people up to
whole venue hires for up to 2,500 people. All of our events
are delivered on a bespoke basis, with passion, creativity
and tailored to our clients needs.
4. 04
Body copy
Petra Barran
Founder of KERB
Thomasina Miers
Co-founder/
director of
Wahaca
and writer,
The Guardian
Nigella Lawson
Food writer
and broadcaster
Richard Turner
Chef/partner
in Hawksmoor
and Turner
& George
José Pizarro
Chef/Owner of
José and Pizarro
Jamie Oliver
Chef, broadcaster
and restaurateur
Shamil Thakrar
Co-founder
of Dishoom
Mark Sainsbury
Owner of the
Zetter Group
and Grain Store,
co-founder of
the Sustainable
Restaurant
Association
Marina O’Loughlin
Writer and
restaurant critic,
The Guardian
Stevie Parle
Chef/Owner of
The Dock Kitchen,
Rotorino and
Craft London
Tom Parker-Bowles
Food writer and
restaurant critic,
Mail on Sunday,
and Food Editor,
Esquire
Rosie Boycott
Chair, The London
Food Board
Yotam Ottolenghi
Co-owner of
Ottolenghi
and Nopi,
and food writer,
The Guardian
Gizzi Erskine
Chef and
food writer,
The Sunday Times
Bill Granger
Founder of Bill’s
(Australia/Japan)
and Granger & Co.
Nick Jones
Founder and
CEO of Soho
House Group
Russell Norman,
Richard Beatty
Owners of the
Polpo Group
Giles Coren
Writer,
broadcaster
and restaurant
critic, The Times
ADVISORY BOARD
5. 05
WHERE WE STARTED IN 2015:
4 LOCAL VENUES
60 TRADER PITCHES
29 BARS
400,000+ VISITORS
300,000 ONLINE AUDIENCE
WHERE WE WANT TO BE BY 2019:
1 FLAGSHIP GENERAL VENUE
12 LOCAL LONDON VENUES
AMSTERDAM, BERLIN, LA, MIAMI, NEW YORK
300 TRADER PITCHES
150 BARS
6 MILLION VISITORS
5 MILLION ONLINE AUDIENCE
WE’VE GOT BIG PLANS FOR THE FUTURE.
OUR PLANS
8. 08
Dinerama, once a former bullion truck yard is
now a fantastic two-level summer and winter
1,000 capacity venue in the heart of Shoreditch,
creating the ultimate food and drink arena.
From May–September we are an open-air
playground full of multiple spaces to hire,
and from October we re-open roofed and
winter-proofed ready for the cosy winter
season running through until April.
With six bars serving wine, champagne, gin
spritzes, tequila slushies, craft beers from
around world and cocktails in every colour
of the rum-bow—as well as a host of London’s
best street food traders—this is the ideal space
to create a fantastic event, small or large.
Shoreditch, EC2
DINERAMA
1,000 GUEST CAPACITY
Whole venue
11. 11
Rooms/areas for hire — summer
Area Capacity Description
Whole Venue 1,000 Two floors, five bars, 11 street food traders
and one DJ—all yours
Whole Mezzanine 500 Take over all four bars and the entire upstairs
level six
Rum Roof Top 200 Order a zombie and enjoy all the colours
of the rumbow
Pavilion Bar 220 Catch rays, eat street food and drink pavilion
spritzes in the sunshine
Winerama 60 Cal-Italian wine garden
House of Bamboo 20 Tiki drinking den, perfect for intimate parties
DINERAMA
Getting here
19 Great Eastern
Street
Shoreditch
London EC2A 3EJ
Shoreditch
High Street/
Liverpool Street
Traders
(see p18/19 for full info)
Baba G’s
BBQ Lab
Breddos
Cheeky Italian
Duck’N Roll
Fundi Pizza
Slider Bar
Smokestak
Yum Bun
Rooms/areas for hire — winter
Area Capacity Description
Whole Venue 1,000 Two floors, five bars, 11 street food traders
and one DJ—all yours
Whole Mezzanine 500 Take over all four bars and the entire upstairs
level six
Alpine Lodge 200 Log burning fires, (sort-of) mountain views
and toasty aprés-ski vibes
Zephyr Bar 220 50s British cocktail lounge
Winerama 60 Cal-Italian wine garden with undercover
sunshine
House of Bamboo 20 Drinking den perfect for small parties
12. 12
Hawker House is our huge indoor food and
drink night arena and event space open all
year around with capacity for 2,500 people.
In the summer months we also have an
additional outside area, giving you that extra
option of space for those hot summer days.
The incredible warehouse space has nine
brilliant bars, fourteen epic street food
traders and loads of extra room for you
to play around with.
Hawker House is a short walk away
from Canada Water Overground
and Underground Station.
Canada Water, SE16
HAWKER HOUSE
2,500 GUEST CAPACITY
Big Room
13. 13
Other room The Deck
86 BarMercury Lounge
—Milk and Honey
HAWKER HOUSE
14. 14
Rooms/areas for hire
Area Capacity Description
Whole Venue 2,500 Two massive rooms, 14 street food traders,
DJ and free reign of our biggest and best
night arena
Other Room 1,150 Sprawling lounge with food trucks, counter-top
dining, whisky, wine and mezzanine cocktail bars
Big Room 1,000 Huge hangar-style food hall with eight street
food shacks, craft cans and draught beer
Mercury Lounge
—Milk and Honey
200 Table service speakeasy-style cocktail bar with
proper drinks, brilliant bartenders, hand cut ice
and frosted glassware
The Deck 100 Lounge bar with balcony overlooking the
Big Room—pool tables, craft beer and shots
86 Bar 50 Hideaway bar with secret entrance, one-way
glass and short but brilliant cocktail list
Getting here
Canada Street
London SE16 2XU
Canada Water
Breddos
B.O.B.’s Lobster
Born Raised
Busan BBQ
Chuck Burger
Club Mexicana
Meat Hook
Meringue Girls
Petare
Prawnography
Rola Wala
Smokestak
Spit Roast
White Men Can’t Jerk
Yum Bun
Traders (see p18/19 for full info)
HAWKER HOUSE
15. 15
Dalston Yard is Street Feast’s spiritual home
—a twinkling night arena and event space
in a former car park outside Dalston Junction
station open from months May to September.
The 1,200 capacity venue has a huge range
of street food as well as 13 bars and fantastic
private hire areas. From a 100-capacity Tequila
Treehouse to a tiny hidden Whisky Bar, there
are loads of great spaces for a party or private
dinner, big or small.
Dalston Yard is a short walk away from Dalston
Junction and Dalston Kingsland stations.
Dalston, E8
DALSTON YARD
1,200 GUEST CAPACITY
Whole Venue
17. 17
Rooms/areas for hire
Area Capacity Description
Whole Venue 1,200 20 traders, 13 bars and your rule of the
Street Feast roost
Tequila Treehouse 100 Tequila tastes better at altitude
—cocktails, slushies, shots and beer
Gin Store 50 44 Gins and counting
New World
Wine Garden
40 Astroturfed rooftop wine bar showcasing
our favourite New and Old World Wines
Street Vin 30 Great Street Food deserves great wine
Thai Beer Roof Bar 20 Golden container-top beer bar with views
of the main yard
Getting here
Hartwell Street
Dalston
London E8 3DU
Dalston Junction/
Dalston Kingsland
Traders (see p18/19 for full info)
Bad Brownie
Bleecker St. Burger
B.O.B.’s Lobster
Breddos
Cheeky Italian
Grill My Cheese
Kimchinary
Lickalix
Mama’s Jerk
Meringue Girls
Petare
Rola Wala
DALSTON YARD
Smokestak
Yum Bun
18. 18
Model Market has transformed a 1950s market
in the heart of Lewisham into one of South
London’s most popular summer weekend
destinations and event spaces open from
months May to September.
The former shop fronts have been turned into
seated micro-diners with food served from
an eleven-strong line-up of superb street
food traders. There’s also five fantastic bars
including a rooftop beer terrace and tiki bar
with cocktails in every colour of the rum-bow.
Model Market is a short walk away
from Lewisham DLR and train station.
Lewisham, SE13
MODEL MARKET
800 GUEST CAPACITY
Whole Venue
20. 20
Rooms/areas for hire
Area Capacity Description
Whole Venue 1,000 11 traders, five bars, DJ and dance floor
Lewisham High Line 100 SE13’s Sunset Strip—Tequila cocktails
and icy-cold Mexican beers
Getting here
196 Lewisham High
Street
Lewisham SE13 6LS
Lewisham
MODEL MARKET
Traders (see p18/19 for full info)
Baz and Fred
Busan BBQ
Club Mexicana
Hanoi Kitchen
Mother Flipper
Rola Wala
SE Cakery
Smokestak
Up In My Grill
Yum Bun
21. 21
Some Of Our Awesome Traders
SOME OF OUR AWESOME TRADERS
22. 22See the full list of our traders at streetfeastlondon.com/eat
B.O.B.’S LOBSTER SMOKESTAK
bobslobster.com smokestak.co.uk
New Texas cooking from Barbados-
born and barbecue-reared David.
4.5 tonne custom smoker ‘Bertha’
produces over a tonne of wobbly
slow-and-low smoked St. Louis Ribs,
Pulled Pork and Brisket each week.
You won’t find barbecue better than
this anywhere else.
SOME OF OUR AWESOME TRADERS
23. 23
YUM BUN
yumbun.com
See the full list of our traders at streetfeastlondon.com/eat
Lisa’s gua bao Yum Buns, filled
with shrimp, pork belly or roast
duck, are fluffy, light and umami
-rich, and as good as any you’ll
find in Japan, Taiwan or New York.
BREDDOS
breddostacos.com
In 2013 friends Chris and Nud ditched
their high-powered jobs for a life of
trading tacos on the street.
Breddos have hijacked and re-invented
classic Mexican street meals. Their
Chipotle Beef Short-Rib Taco is rich
and sticky while their Baja Fish Taco
will transport you straight to Cabo
Pulmo.
SOME OF OUR AWESOME TRADERS
24. 24
ROLA WALA
rolawala.com
See the full list of our traders at streetfeastlondon.com/eat
Aussie Londoner Mark takes Indian
street flavours and piles them onto
taco-sized naan breads, cooked fresh
on a steaming hot tava. Street food
thrives on theatre and Rola Wala’s
colourful naans sizzling on a huge
open hot plate is one of the scene's
most beautiful spectacles. His Kashmiri
chicken tikka version is heaped with
torn chicken thighs flavoured with
seven spices and topped with pickles,
herbs and chutneys plus a hit of
Moruga Scorpion chilli powder.
MERINGUE GIRLS
meringuegirls.co.uk
Alex and Stacey met three years
ago as chefs in the kitchen of their
local cinema and soon bonded
over their love for everything sweet
and multi-coloured.
The result was Meringue Girls —an
on-the-go baking business creating
delicious, chewy rainbow coloured
Meringue Kisses.
SOME OF OUR AWESOME TRADERS
25. 25
SE CAKERY
southeastcakery.com
See the full list of our traders at streetfeastlondon.com/eat
South east London locals Alex and
Maria run London’s only ‘hip-hop
bakery’. Both spent most of the
naughties DJing before falling in
love with baking and each other.
Now trading every summer at Model
Market, SE Cakery’s Bronuts and Salted
Caramel Bites are the only way to finish
off a night of Lewisham street feasting.
BORN RAISED
bornandraisedpizza.com
Born Raised fire up their British
pizzas in a converted Land Rover
Defender, using fantastic home-
grown produce to create Anglocentric
Margherita beaters.
Tom's show stopping Somerset goat
cheese on beetroot-infused dough
with caramelised red onions and
watercress is nothing like you'd find
on the streets of Napoli, or anywhere
else in the world.
SOME OF OUR AWESOME TRADERS
26. TRADER DETAILS
26
OUR TRADERS
Trader Cuisine
Baba G’s Top tikka dealer
Bad Brownie Creating the fudgiest, gooiest, tastiest and most decadent brownies around
Baz and Fred Pioneering pizza using the revolutionary Chadwick Oven
BBQ Lab Lab-crafted wings from the men in white coats
Bleecker St. Burger Bringing New York style burgers to the streets of London
B.O.B.’s Lobster Bourgeois American dining from a 1957 VW camper
Born Raised British-inspired margherita beating pizza
Breddos Modern Mexican tacos and tostadas
Busan BBQ Living the Ameri-Korean Dream
Cheeky Italian Hearty new-Italian favourites—like mama didn’t used to make
Chuck Burger BIG but perfectly formed burgers
Club Mexicana Kick-ass Mexican classics
Duck’N Roll A celebration of all things duck
Fundi Pizza Sensational wood-fired pizzas
Grill My Cheese Out to prove that there’s nothing better than a grilled cheese sandwich
Hanoi Kitchen Lovingly recreating Vietnamese family recipes, with a European twist
27. TRADER DETAILS CONT.
27
OUR TRADERS
Trader Cuisine
Kimchinary Home of the Korean burrito
Lickalix Delicious handmade gourmet ice lollies
Mama’s Jerk Serving up the heat and flavour of Caribbean jerk barbecue
Meat Hook Huge slabs of meat cooked slow and low over a three metre Asado grill
Meringue Girls Sensational meringues with a kiss
Mother Flipper Flippin’ tasty burgers cooked fresh on the street
Petare A spicy hot pocket of Latino street eating
Prawnography The best of Billingsgate on a red hot grill
Rola Wala Twisted Indian street food
SE Cakery Mix and match brownie bites
Slider Bar Mini-burger magic
Smokestak Original London street barbecue
Spit Roast Fantastic fried and rotisserie chicken—and tweed
Up In My Grill Argentinian inspired, British made
White Men Can’t Jerk Seriously good new school jerk
You Doughnut! Delicious hot doughnut bites
Yum Bun World-beating fluffy steamed buns
28. 28
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WHAT PEOPLE SAY ABOUT US
Dinerama is an al-fresco food
extravaganza. The food may be street,
but the approach is pure boardroom.
Street Feast is an energetic, foodie
destination that draws in an eclectic
crowd. It’s great for hungry revellers
and friends who can never agree
on a restaurant.
This Shoreditch food ‘arena’
isn’t just about bringing together
awesome street food vendors,
it’s got enough bars around
the joint to keep you busy
‘til close—yup, that’s six banging
bars to check out.
“ ”
A twinkling path toward
street food nirvana.
on Dalston Yard
22nd April 2015
