EECS 441 WN21 Company Analysis

1. Nissin Foods
Alice Ying (acying)

2. Problem

3. Products
Asia
Chikin Ramen
Demae Iccho
365 Noodles
Americas
Cup Noodles - Chicken
Top Ramen
Chow Mein
Europe
Soba
Smack
... for you!

4. 500
million
1961
2.5
billion
1966
4.7
billion
2001

5. Finances
Net Sales

6. Finances

7. SELL
SELL
SELL
SELL
SELL
SELL

8. Business Model
01. Global Branding
02. Expansive Distribution Network
03. Publicity & Reputation
Product Variety
Chains & Supermarkets
Online
Regional Shops
Competitive Pricing
Hurricane Victims
Renewable Energy

9. History
1958 1963-1968 1970
Invention Diversification
Chikin
Ramen first
ever instant
ramen
Nissin Yakisoba
Demae Ramen
Cup-Style
First ever cup
packaging

10. -2000
1970-
Expansion
International
subsidiaries
established
U.S.A
Brazil
Germany
India

11. 2007
Market Leader
44% instant
noodle market
share in Japan
Leadership
CEO Koki Ando
COO Noritaka Ando
CFO Yukio Yokoyama
Today
Secret
Sauce?

12. International
Appeal
Ingenious
Packaging
+ =
distribute. cook. eat.
expansion & variety

13. International Variety
Modern
5 flavors from
around the world
More health conscious
Tribute to traditional ways
= Redefines Portability
Cup packaging
Soupless
CUP
NOODLE
STIR FRY

14. Nestlé Campbell’s Nongshim Nissin
Instant Noodle
Market
Healthy Options
International
Appeal
All-Paper Cups
Non-Fried
Noodle Varieties

15. Success!
Hustle Culture
Customer Loyalty
Market Adaptation
Human Nature

16. CREDITS:
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Questions? Comments?
Please, keep this slide for the attribution
https://piece-of-japan.com/investing/instant-noodle/market-share.html
https://www.mbaskool.com/marketing-mix/products/17275-nissin-foods.html
https://www.referenceforbusiness.com/history2/69/Nissin-Food-Products-Company-Ltd.html
https://www.nissin.com/en_jp/ir/
https://finance.yahoo.com