This document discusses how Twitter can be used for public relations, corporate communication, public affairs, lobbying, and targeted marketing in 3 sentences or less. It provides examples of how companies and politicians can use Twitter to communicate with the public, get feedback, promote products and views, and influence public opinion. It also discusses how individuals can use Twitter to share opinions, increase their profile, and manage their reputation.

1. Alice Hogg

2.  OneTwitter Trending Page, at one time
can significantly impact upon many
aspects of PR.
Corporate
communication
Public affairs and
lobbying
Targeted Marketing
Personal reputation
management

4.  Instant communication with consumer -
British Gas announces 5% reduction in
electricity prices.
 Instant
feedback and suggestions from
consumer
 Promotion of new products
 Targeted advertising

5.  Get topical issues trending – currently House of
Lords defeat of the Welfare Bill.
 Promote politicians views and opinions
Lobby government through public opinion
and raising the profile of cases
 Obama’s successful presidential campaign
 Arab Spring
 Chinese opposition to Iraq war displayed online.

6.  Focus
adverts to suitable and potential
markets.
 Increases
exposure to different
demographics
 Helps to promote products
 Instant
feedback – people will discuss
successes/ failures.

7.  Ability to personally share opinions
 Increases connection to the public
 Great aid to reputation management
 Increases profile through ‘trending’
 Currently Paul Jewel’s comment about a
female lineswoman is being discussed.

8. Ihope to have demonstrated not that
Twitter is the be and end all of digital
communication, but the potential impact
of one small section of the internet, in one
country, at one time.