The document provides details about the tours offered at the Hershey and Cadbury factories and museums. At Hershey, visitors can take a trolley tour of the town and learn about the candy making process through interactive exhibits and a factory tour. The Cadbury tour involves learning about the company's history and taking a train to the Bournville factory town. Both aim to educate visitors about the companies' histories and products while entertaining them through various attractions, exhibits, and free candy samples.

1. 40
30 FEET
1 POD
BEANS
Theobroma cacao
13] Hershey Lodge
12] Hershey Highmeadow
Campground
11] Outlet Shopping
10] Hershey Theatre
9] Milton S. Hershey
Medical Center
8] Milton Hershey School
7] Zoo America
6] Hershey’s Chocolate
Factory
5] Hersheypark
4] Hershey’s Chocolate
World
3] Hersheypark Stadium
2] Golf Courses
1] Hotel Hershey
“… the best way to
improve a man’s
circumstances is to raise
his ideals. But it not
enough to talk about
his ideals when
his home is a slum…
To win them
better ideals you
must give
them better conditions
of life.”
“If I ever
become rich, I
am going to
use my money
to build
schools to give
every boy and
girl an
opportunity
to get an
education.”
MOO
L I T E R S
500,000
1DAYINMILKED
50,000
1DAYIN
Cuba F r a n c e
GhanaCôte d’Ivoire
HERSHEY, PA BOURNVILLE, UK
1905
1931
1909
1934
1936
1933
1963
1966
1967
1973
2012
2013
-George Cadbury
–Milton Hershey
5 7
8
1
10
2
3
12
9
11
4
6
13
Rebuilding the Homestead Bournville Visionary
Furthering the Legacy: influenced by his
father, John Cadbury, George envisioned
Bournvile as a model village that elevated
the conditions of the working class.
Breaking the Mold: Henry Hershey, father
of Milton, experienced many failures as an
inventor, but taught Milton his greatest
lesson- never give up.
A practicing
Quaker, John
believed in equal-
ity for everyone
and treated his
employees like
family.
John Cadbury, Founder
1875_Philadelphia
1882_Chicago
1883_New York City
1884_Louisiana
1885_Lancaster
1905_Hershey
Failed
Failed
Failed
Failed
SUCCESS!
SUCCESS!!!

P R E S E N T
D A Y
Est. 1824
World’s Largest
Chocolate Factory
Refine Conching Tempering
H e r s h e y
M a r s
W r i g l e y
C a d b u r y
N e s t l e
Sales Performance
USA
C a d b u r y
M a r s
N e s t l e
W r i g l e y
N e s t l e
Sales Performance
WORLD
54% Fat (Cocoa Butter)
31% Carbohydrates
11% Protein
3% Polyphenols
< 1% Minerals
34% Cleic Acid
33% Stearic Acid
25% Palmibic Acid
6% Other
1% Sugar, 16% Fiber
Arginine, Glutamine, Leucine
Flavanols, Proanthocyanins
Fe, Mg, P, K, Ou
Cadbury’s Playing Field
Bournville
Park
Camp Wood
Back-to-Backs: typical working class housing
Cramped No access to clean waterSmokey
VS.
25% House 75% Land
The factory in a garden: clean air and water
Idealists at heart, Milton Hershey and George Cadbury sought to raise the living conditions of their
employees. Understanding the workers as the most vital part of production, they wanted the
workers close to the factory for easy accessibility, yet wanted to provide a utopian, or model-like
community to show their appreciation for their hardwork. While both settings provide a unique
historical and cultural response to their sites, they share the same dream for the inhabitants.
5.3”
2.5”
.75”
1.37”
.25”
1.55 oz.
3”
6”
.75”
1”
.37”
3.5 oz.
1854
R o y a l
Warrant
pantone
2
6
8
5
c
+
=
x 250
million
=annual
supply
x 511
million
=annual
supply
INTERNATIONALLY DISTRIBUTED
Start your visit
with an historical
trolley tour of
Hershey town
Begin by
exploring the
rainforests of the
ancient Maya,
founders of
cacao
Proceed to learn
more about the
Cadbury family,
and how John
Cadbury
founded his
company
127 Hershey Kiss
streetlights on
Chocolate Avenue
Enjoy your free
curlywurly and
crunchie bar
handed out
before every
self-guided tour
Congratulations!
You have just
been handed yet
another candy
bar!
Sing-a-Long and
clap your hands
participation
earns you
chocolate
Learn what makes
the Hershey flavors
so unique at
Hershey University
Get a peek at
Hershey’s factory
process when you
MAKE YOUR OWN
CANDY BAR!
Enjoy Hershey’s
interactive ride to
learn how your
favorite American
candy bar is made
Enjoy a long walk
down a deserted
hallway. Take in the
sights of lifeless sets of
machinery that are
responsible for making
England’s favorite
candy bar
End your tour in the
gift shop and don’t
forget to try one of
the many baked
goods made from
scratch out of
Hershey’s finest!
While you write
your name with
pure liquid
chocolate in a
frosting bag...
...watch the pro’s
hard at work in
their tiny glass
cubicle making
specialty items for
the Cadbury Gift
Shop
Keep your arms
and feet inside
your cart as you sit
through a musical
ride of sorts
loosely related to
chocolate
Look back at some of Cadbury’s oldest
and most famous advertisements on
Advertising Avenue. Also witness the
newest promotional features: a gorilla
playing drums and a child surfing in
waves of chocolate. Which type of
marketing do you prefer?
End your tour by walking around the
World’s Largest Cadbury Gift Shop.
Here you can enjoy sifting through
bargain bins of premium chocolate
and enjoy a hot chocolate, the only
item made in the cafeteria using
Cadbury products.
Drive through
the beautiful,
lush grasslands
of America’s dairy
country to arrive
in Hershey, PA
Immediately
notice the
towering roller
coasters and
drive past the
Hershey colored
bushes
Take the train from
the crowded city
streets of
Birmingham to the
small garden town
of Bournville
Don’t forget to
appreciate the canal
alongside the track,
this was the primary
mode of transport
from Birmingham to
Bournville in
Cadbury’s early days
Once off the train,
take a winding
road around the
whole factory,
don’t forget, you’re
ALWAYS being
watched!
B
A
R
G
A
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N
S