Flama

1. Flama Presentation / Action Plan
May, 2019

2. Index 1. What is Flama?
5
7
1
32. Who is Flama?
3. Energy behind Flama
3. Why sports?
The following pages will take you through
Flama’s: aim, mission, energy, goals and action
plan.

3. 4. Our aim
5. The mission
5. One nation, four goals
6. Action Plan
2019
9
11
13
15 -17

4. What is Flama?
1

5. Flama is a private non-profit organisation
and first foundation of women in sports
in Peru.

6. Who is Flama?
3

7. Hi, I am Flama, the one carried by each and
every women. With strength and without
fear I ignite other flama’s.
Flama’s (spanish) direct translation to english is: Flame.

8. Energy behind Flama
5

9. Alexia Polis
Co-Founders
Alejandra RL

10. Why sports ?
7

11. Confidence
Belong
Community
Self respect
Goals & Obstacles
Finding your strength
It will push you
It will celebrate you
It will empower you
It will set you free

12. Our aim
9

13. ... is to overcome physical and physiological barriers
that women and young girls face in Peru.
Promote the idea of movement through fun and in-
novative activities and physical literacy.
We are now at a stage of developing specific projects, involving: running, football, surfing
and dancing to start tackling certain communities in the coast, highlands and Jungle of
Peru.

14. The mission
11

15. ...to obtain equitable access to sports for girls and
women in and off court & inspire young girls and
women that fear to show their inner strength.

16. One nation, four goals:
13

17. Get more girls involved in sports and more women to be
involved in the sports profesional industry.
To be experts and leader authority in issues related to
access to sports
To be the voice for women and young girls in sports
Shape young girls and let empowered women to take
opportunities and participate in society

18. Action plan: Year 1
July 2019 - July 2020
15

19. Main focus:
Sports activities / direct intervention
Main partner:
Peru Runners
Other partners:
Local goverment, schools & universities
Sponsors:
Gatorade
Goal:
Increase participation of girls and women in sports
Peruvian women will have a supportive social sport community - allowing women to
pass on strength gained from sports onto women who are facing challenges. This
first year will spark a revolution of empowerment.

20. Action plan: Year 2
July 2020
17

21. Main focus:
Sports activities & sports industry job opportunities for women
Main partner:
Peru Runners, Universidad Peruana & UDEP and sport related
institutions, El Comercio, Peruvian US Embassy
Key Issue:
Participation of advocates & ambassadors
Goal:
Increase participation of women in sports careers and sport leader
positions

22. She can’t chase her dreams, if she is standing still.