1. Alexandra SLESAREVA
Marketing, PR, event in HoReCa, fashion, beauty, sport and watch industries
alexandra.slesareva@gmail.com
1100 Avenue de la Rive 74500 Amphion Les Bains
France
Ready to relocate
Professional Experience
July 2016 – March 2016 W Verbier (Hospitality, Switzerland) – Director Of Marketing
Held 4 press events with over 3 Mio OTS in international media, secured 20K Euro budget for 2017
November 2013 – July 2016 W St. Petersburg (Hospitality, Russia) – Director Of Marketing
Improved RMI for more than 10%, launched 15 brand activations (including the opening of W Amsterdam)
May 2013 – November 2013 Jean Louis David (Beauty, France) – PR and Digital Manager
Created social media profiles with over 2K followers, hosted an opening event for 50 top clients
December 2012 – May 2013 Nixon (Watches and Sport, France) – Commercial Assistant
Improved the post-sale service for private clients in Europe, eliminated customer complaints by 20%
June 2012 – November 2012 Promostyl (Trend forecasting, France) – Russian Market Development
Created and managed a database of over 500 key contacts, customized 5 commercial offers
Paris Fashion Weeks FW2012 Alexander Wang, Berluti, Hussein Chalayan, Maloles, DTM
Worked as a freelance marketing consultant, backstage and showroom assistant
May 2011 – October 2011 Geometria (Lifestyle, Russia) – Promotional Director
Launched rebranding and TV channel projects which multiplied the number of monthly UU by twice
November 2007 – October 2011 PARSADANELLi and Three Sixty (Russia) – Founder
Opened a fashion PR and event agency and published the first printed local extreme sports magazine
May 2007 – Present Buro 247, Muz TV, Dresscode, Show Off, St. Petersburg Times, Be-In, ...
Worked as a fashion and sports editor, interviewer, TV presenter and freelance journalist
Higher Education
February 2015 – September 2015 eHague (Belgium) – Starwood Courses in Marketing Diploma
October 2011 – May 2012 Istituto Marangoni (France) – Master’s (Fashion Promotion)
September 2009 – May 2011 St. Petersburg State University (Russia) – Master’s (Sport Journalism)
September 2009 – December 2010 St. Petersburg State University – High School Professor Diploma
October 2008 – December 2008 Sorbonne Paris West (France) – Communication Studies Diploma
October 2004 – December 2008 St. Petersburg State University – Bachelor (International Journalism)
Languages And Skills
English, French, RussIan languages – C2 (Proficient user / Mastery Level)
German language – B2 (Independent user / Intermediate Level)
Italian language – A2 (Basic user / Elementary Level)
Office tools, Adobe InDesign, Adobe Photoshop, NAVI, AS400 – Proficient user
Interests
Independent lecturer, ex-president of PR committee of American Chamber of Commerce, entitled
wakesurfer, ex-snowboarding teacher (Swiss Ski School), photographer (private exhibitions), writer