1. Brand ProtectionBrand Protection
Holograms andHolograms and
Track & Trace SystemTrack & Trace System
for protecting your productsfor protecting your products
Mihai Necsulescu
ZOOM-SOFT srl
Romania
2. $1.770 Trillion = $1,770 Billions = $1,770,000 Millions
Projected value of Global Trade in Counterfeit and Pirated Goods
only in 2015
$2.78 Billion =Total Value of goods originating from China Seized in
2015
THE REST of $1,767 Billions of fake goods
flooded ALL THE WORLDMARKETS
Whoever stands out from the crowd with their products has
always been the target for imitators and unauthorised users.
Large corporations as well as small and medium-sized
companies (SMEs) from all sectors of the economy are affected.
3. Zoom-Soft is a hologram manufacturer based in Bucharest, Romania,
member of International Hologram Manufacturer Association since 2001.
We can design and produce the highest security solution for protecting your
brand and products against counterfeiters.
Whatever your needs are for brand protection, we can deliver it with
our technology, skills, and top quality materials at the best possible price.
Our manufacturing time is short, our response time is even shorter.
We can develop a brand protection solution for you with brilliant images for an
outstanding protection. Our unique patented system for Track&Trace on any
internet devices will help you tracking down your products in the market.
EXECUTIVE SUMMARYEXECUTIVE SUMMARY
4. Hologram is like a frozen light. This is how one of our holograms look
when is enlarged 9000 times
Holographic image has 3D deep appearance therefore if you look from one
angle you may see details invisible from another angle. Images can appear
in front, in the back or in the middle of the media.
5. Optical microscope capture image of aOptical microscope capture image of a
normal offset printed image,normal offset printed image,
bar scale 3 mmbar scale 3 mm
Scanning Electron Microcope image of a hologram made byScanning Electron Microcope image of a hologram made by
ZoomSoft bar scale is 1 micron or 0.001 mm; ratio of the two scales isZoomSoft bar scale is 1 micron or 0.001 mm; ratio of the two scales is
3000:1 !3000:1 !
3 mm
6. CONCLUSION:CONCLUSION: Only printing, even highOnly printing, even high
security,security,
is not enough for protectingis not enough for protecting
documents or goodsdocuments or goods
againstagainst
counterfeiting!counterfeiting!
Holy BibleHoly Bible 500 Euro note500 Euro note
Microtext offset printed (left) is 2 times smallerMicrotext offset printed (left) is 2 times smaller
then the microtext high security printed on 500then the microtext high security printed on 500
Euro note (right)Euro note (right)
7. Holograms can contain 2D images,Holograms can contain 2D images,
2D – 3D images switch2D – 3D images switch
We can combine several layers of 2D images (or 2D images withWe can combine several layers of 2D images (or 2D images with
3D images or 3D images with 3D images) in a single hologram3D images or 3D images with 3D images) in a single hologram
When tilted, the hologram will display several different imagesWhen tilted, the hologram will display several different images
depending on the viewing angle. Some images could exhibit adepending on the viewing angle. Some images could exhibit a
deep “space like” parallax. You will perceive that as a 3D image.deep “space like” parallax. You will perceive that as a 3D image.
All images will have a deep color brilliance but some specialAll images will have a deep color brilliance but some special
elements could be simply white no matter the viewing angle.elements could be simply white no matter the viewing angle.
(big V letter from the left upper corner animation)(big V letter from the left upper corner animation)
8. Holograms can contain Kinematic guillocheHolograms can contain Kinematic guilloche
Curves described mathematically that will move, appear – dissappearCurves described mathematically that will move, appear – dissappear
or change the colors when you tilt the hologram .or change the colors when you tilt the hologram .
9. Holograms can contain hidden - laser visibleHolograms can contain hidden - laser visible
informationinformation
Information is visible by projection of a laser beam in certain areas ofInformation is visible by projection of a laser beam in certain areas of
the hologram. It could be a simple image or an animation.the hologram. It could be a simple image or an animation.
This is an impressive but rather common technique.This is an impressive but rather common technique.
Cost of laser reader: 100 EuroCost of laser reader: 100 Euro
10. Holograms can contain:Holograms can contain:
Concealed images or textConcealed images or text
Can be seen when tilting the hologram at an accute angle of viewing,Can be seen when tilting the hologram at an accute angle of viewing,
different from all normal looking angles.different from all normal looking angles.
11. Holograms can contain very small textsHolograms can contain very small texts
Nanotext is a text so small that it can be read only with a good microscope.Nanotext is a text so small that it can be read only with a good microscope.
If you don’t know where it is then is difficult, almost impossible, to find it.If you don’t know where it is then is difficult, almost impossible, to find it.
Our range of nanotext height can go from 200 microns down to 1.5 microns.Our range of nanotext height can go from 200 microns down to 1.5 microns.
12. Holograms are tamper proof self-destructiveHolograms are tamper proof self-destructive
Special material will be used for holograms. When attempting toSpecial material will be used for holograms. When attempting to
tamper this kind of hologram the image will broke in parts.tamper this kind of hologram the image will broke in parts.
A very aggressive adhesive is used for strong bonding on mostA very aggressive adhesive is used for strong bonding on most
surfaces including difficult one like steel or bipolar plastics.surfaces including difficult one like steel or bipolar plastics.
13. Holograms can have unique Laser de-metHolograms can have unique Laser de-met
numbering and 2D codesnumbering and 2D codes
Using a custom laser system designed and built in-house we are able toUsing a custom laser system designed and built in-house we are able to
evaporate the metal from a hologram and generate a different number or aevaporate the metal from a hologram and generate a different number or a
code for each hologram. The marking will leave the external face of thecode for each hologram. The marking will leave the external face of the
hologram untouched because the code is made INSIDE the holographic label,hologram untouched because the code is made INSIDE the holographic label,
therefore any attempt to remove or modify the mark will destroy the hologram.therefore any attempt to remove or modify the mark will destroy the hologram.
In the marked zone the hologram became transparent and oneIn the marked zone the hologram became transparent and one
can observe the color of the object under the hologram.can observe the color of the object under the hologram.
14. Our Track&Trace System applied
to ball bearingsto ball bearings
Laser Deep Engraving on a non flat area from a ball bearing.
Marking area is smaller then 1 square mm and can be read with a loupe 3X.
The engraved random serial code (patended) can be feel it with the nail.
Our patented Track & Trace System is applied by laser direct writing
developed in-house. Marking is durable, unaffected by wearing and do not
influence the ball bearing properties.
15. Our patented random serial number Track & Trace System
applied by laser direct writing on a tyre.
Marking is durable, unaffected by wearing and does not interfere
with the tyre properties.
Laser writing system is in-house developed.
Our Track&Trace System applied
to tyres
16. This work has been done in partnership with:
Romanian National Institute for Research in Microelectronics
Research Lab: Nano-Scale Structuring and Characterization
and Romanian National Institute for Laser, Plasma and Radiation Physics
Research Lab: Solid-State Laser Laboratory
We made the smallest UpCode in the world
Images have the same scale
