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6 diy research trends final v.1

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The world of market research has changed. The following slides will take you through the top trends in the marketing research industry.

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6 diy research trends final v.1

  1. 1. 6 DIY Marketing Research Trends<br />A presentation by<br />Ivana Taylor from DIYMarketers.com<br />And Esther LaVielle from Survey Analytics  <br />
  2. 2. What We’ll Cover <br /><ul><li>ABOUT Survey Analytics
  3. 3. Top Trends
  4. 4. How to Take Advantage of Them
  5. 5. How to Use theSurvey Analytics Tools</li></li></ul><li>About Survey Analytics<br />-Started back in 2002 in Seattle, WA<br /> <br />-#172 out of 500 fastest growing private companies<br /> <br />-6,000 + clients & growing<br />- SurveyAnalytics, QuestionPro, IdeaScale, MicroPoll<br />Esther LaVielle: Chief Education Director  <br /> <br />
  6. 6. President of Third Force Marketing and Publisher of DIYMarketers.com<br />DIYMarketing Expert and Book Editor for Small Business Trends<br />Frequent Contributor to AMEX Open Forum<br />Blog Editor for QuestionPro & Survey Analytics<br />About Ivana Taylor<br />
  7. 7. Let’s Get Something Clear<br />Goal = Get More for Less<br />DIY tools DO NOT replace Good Research Methods<br />Leverage Existing Tools and Methods<br />
  8. 8. #1 Tracking Social Media Chatter<br />WHY?<br />Facebook gets more weekly traffic than Google<br />Affordable<br /> <br />Respondents/Fans/Followers want to share their opinion with you!<br /> <br />Real-time feedback = Real time Results<br /> <br />Presents unique core of opportunities to market to them<br />Impacts your brand reputation<br />
  9. 9. #2- Viral Surveys Allow Users to Share<br />
  10. 10. Post Your Surveys to Social Networks<br />
  11. 11. # 3 - Data Mining- How to Analyze Chatter<br />Identify & Categorize High Frequency Words<br />Review Recurring Phrases & Associations of Words (Collocations)<br />Present Open-ended Text Findings via Charts or <br />Tag Clouds<br />
  12. 12. Set Up a Text Category<br />
  13. 13. How to Add Category<br />
  14. 14. Check Out the Charts!<br />
  15. 15. How to Use Tag Clouds<br />
  16. 16. A visual depiction of user-generated tags<br />Tags are usually single words<br />Surveys: Words from <br />Open-ended text question types<br />What’s a Tag Cloud?<br />
  17. 17. How to See Your Tag Cloud<br />
  18. 18. #4 Use Quick Engagement Polls<br /><ul><li>Similar to IdeaScale
  19. 19. It’s a constantly running survey
  20. 20. Collect feedback and use results for content and product improvement</li></li></ul><li>How to Set Up MicroPoll<br />
  21. 21. Preview of Poll<br />
  22. 22. How to Embed Micropoll<br />
  23. 23. Customize Poll and Results<br />
  24. 24. Embedded Poll<br />
  25. 25. #5 Crowd Source – Involve Users<br />IdeaScale.com allows your audience to brainstorm and you to harvest their ideas<br />
  26. 26. #5 – Going Mobile<br />Reach your target audience via smart phone<br />Save Trees: Use an iPad for Field Studies! <br /> <br />Download App here: http://itunes.apple.com/us/app/survey-analytics-mobile/id368639565<br />
  27. 27. Facebook http://www.facebook.com/advertising/<br />#6 – Search Public Data Sets<br />
  28. 28. Check out public data sets like Google Public Data Explorer where you can find fantastic information like retail sales in US<br />Google Public Data Set<br />
  29. 29. Opportunities for Professional Firms<br />
  30. 30. Don’t Leave Them “Unattended”<br />
  31. 31. What’s In It For ME?<br />Opens new opportunities to do full-service R&D for difficult projects.<br />New customers<br />continued business relationships<br />low technology costs.<br />
  32. 32. THANK YOU<br />
  33. 33. Q & A<br />Esther LaVielle<br />Esther.rmah@surveyanalytics.com<br />http://www.surveyanalytics.com<br />blog.surveyanalytics.com<br />Ivana Taylor<br />ivana@diymarketers.com<br />www.diymarketers.com<br />

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