1. HIGHLIGHTS AWARDS
EXPERIENCE
EDUCATION
SAMPLE WORK
Digital Media
Web
Motion Graphics
Video Editing
Video Post-Production
Rapid Prototyping
Print & Traditional Media
Branding
Environmental
POP
HTML/ XHTML
CSS3
Wordpress
Proprietary CMS
Drupal
Joomla
PHP & MySQL
Interaction Design
Usability Testing
Front End Mobile Design
Cross-browser Compatibility
Google Adwords / Adsense
Adaptive Web Design
Branding: Identity & Experience
Dreamweaver
Photoshop
Illustrator
Flash
Indesign
After Effects
Final Cut Pro
Fireworks
Premier
DESIGNAPPS
DESIGNEXPERTISE
TECHSKILLS
DELIVERY
• Mastermind design-driven strategy and product development.
A problem solver, creative thinker, specialized in innovative hacking, who can take complex
workflowsandmakethemvisuallyengagingandeasytouse;Imergedesignsolutionswith
my entrepreneurial business aptitude and vision. Bilingual: Spanish (native) / English
•Received3ExcelAwards.
bitly.com/excelawards
• BAinGraphicDesign
3.7 GPA
The Art Institutes
•BBAInformationSystems
3.8 GPA Suma Cum Laude
Sacred Heart University, Puerto Rico.
www.coroflot.com/alexmorales
Aliusinc.&KontrastBikes.com
ArtDirector/Partner
•Inchargeofthecreativedirection,online
development and business operations for the
branding firm and urban vehicle brand. Creative
leaderforateamof2designersand1developer.
•Designedcompletebrandimageandpositioning
includinggraphics,banners,landingpages,andweb
sites. Generated interfaces and comp designs using
front-end code in HTML, CSS, JQuery, and JavaScript,
amongothers,tointerfacewithbackendcode.
•Giveexpertdesignadviceonprojectsaliusclients
include top 500 corporations in the technology,
financial, healthcare, entertainment and beauty
industriessuchas:EVERTEC,BancoPopulardePuerto
Rico, DAMAS Hospital, Modern Radiology, OMEGA
Holdings, AVON mark, GM Group, Punto Verde,
Modern Hairstyling Institute and non profits such as
kinesisandESCAPEamongothers.
•Managedandtrainedclientsintheuseofweb
content management system in order to edit pages
and graphics.
•Gatheredbusinessrequirementsanduserneeds,
developed functionality, content, and organizational
structure based on user-centered and interaction
conceptsforatoptechnologycompany.
Achievements:
•Establishedthefirstspecializedbrandingfirmin
Puerto Rico, and successfully developed creative
applications for the creation and/or repositioning of
Top 500 clients via digital interactive and traditional
mediaimplementationswinningvariousawards.
Brick2WebEnterprises
ProjectDirector/Developer/Designer
•Inchargeoftherequirementgathering,
development and management of corporate
websites and servers mainly for the travel/tourism
industry.
•Developedtechnologystrategiesandinternal
roadmapsforplatformandapplicationintegration.
•Recommendedfeatures,functionalityandspecific
interactions based on analysis of business goals and
userneeds.
Achievements:
•Deployedsuccessfulwebsitesforleadersinthetravel
industrysuch as: CondadoTravel,Sears,andBithorn
amongothers.
CyberDotDigitalGraphics,Inc.
Co-owner,ArtandProjectDirector.
• Responsible for the architecture and complete
development process of large web sites published
either as presence, portal, or e-commerce sites.
• Design and develop usability testing scenarios to
understandandvalidateuserneedsthroughout the
lifecycle of projects.
• Developed and designed front-end components
Achievements:
• Managed and Designed solutions for top accounts
such as Schering Pharmaceutical, Motorola,
Univision, and VivaResorts among others.
MotorolaLatinAmerica
(OperatedatthemomentbyCondorComm.Corp)
WebandPrintdesigner,andCreativeDirector
•Responsibleforthein-houseartdepartmentforthe
Miami based LATAM operations. In charge of
directing the creation of advertising design for
Motorola’sproductsaswellastocreateandmaintain
thecorporatesite.
•Inchargeofsupervisingfourdesignersand
developersinallofthecreativeanddigitaloutput.
Achievements:
Promoted from Designer to Creative Director in less
thanoneyearworkingforthecompany.
2004-PRESENT
2001-20041996-2001
1995–1997