Corporate sponsorship involves costs associated with a project or program in exchange for recognition through logos and brand names displayed alongside the organization. For sponsorship, there must be relevance and brand fit between the sponsoring company and event, no conflict with the company's mission, and it should increase company or brand awareness to foster a positive view of the sponsoring company, even if no direct profit is produced.

1. SPONSOPSHIP
Alexandra Chasi

2. 'corporate sponsorship'
• costs associated with a project or program in exchange for recognition.
• logos and brand names displayed alongside of the organization undertaking
the project or program

3. Criteria for Sponsorship
Relevance

5. Brand fit
• Your brand fit must fit the event

7. Mission alignment
• should not conflict with the interests of the company

8. Business result
•It doesn't necessarily have to produce a profit, but it
should at least increase company awareness, brand
awareness, or help foster a positive view of the company.