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Athens Pizza presentation
- 1. Athens Pizza Kelly Ahern, Alexa Chesser, Tyler Farmer, Taylor Rosenbleeth
- 2. Introduction to the Brand Athens Pizza: Serving the best American (new) food in the Athens area.
- 3. Introduction to the Brand Order Online or In Store Hours: Mon- Thur 11am-1:45am Fri-Sat 11am-2:45am Sun 11am-11:45pm Dine In, Takeout, or Delivery Salads, Subs, Wings, Pasta and, of course, Pizza!
- 5. We are their neighbors and haven’t been!
- 6. Competitors
- 7. Competitors - The Rundown Competitors Dominos Papa Johns Pizza Hut Little Italy Automatic Pizza Cheese Pizza Price Small: $7.99 Medium: $9.99 Large: $12.49 Small: $7.99 Medium: $10.99 Large: $13.99 Small: N/A Medium: $10.49 Large: $12.49 Small: $13.50 Medium: $15.50 Large: $17.50 Small: $13.00 Medium: N/A Large: $19.00 Specialty Pizza Price Small: $11.99 Medium: $13.99 Large: $15.99 Small: $10.99 Medium: $13.99 Large $16.99 Small: N/A Medium: $14.49 Large: $16.49 Small: $14.50 Medium: $16.50 Large: $18.50 Small: $17.00 Medium: N/A Large: $26.00 Delivery Cost $2.99 $3.45 $3.50 $2.99 $2.99 Deals 20+ deals ranging from individual pizza to multiple pizzas and drinks to dessert deals. 9 deals ranging from individual pizzas to duo deals and $10 side offers **Offer Gluten-Free Pizza, Lighter takes menu 20 deals ranging from family box deals, multiple pizza and 2 for $5 deals.
- 9. Room for Improvement: Solution Steps Social Media College Deals and Coupons “Old School” Marketing Overall campaign goal: reach more college students
- 10. Solution Part 1: Social Media Social Media Improvement Keep up a consistent cadence of social media content to match that of the competitors. Athens Pizza should also engage more with their community. Paid Ads Utilize promoted Facebook Ads and SEO (when you Google Athens Pizza this is not the first place that pops up.
- 11. Solution Part 2: “Old School” Marketing Flyers & Ads on Campus (Not just neighborhoods) Sponsor Clubs & Supply Food at large UGA events & percentage nights Word of Mouth! Students don’t even know about it!
- 12. Solution Part 3: College deals & Coupons Coupons Better deals for the college students. They have many deals targeted towards families but college kids are going to be a huge market for them. 3 Deals Specials for college students. ● Come in after 12 ● Show your ID ● Day after the Dawgs win #BeatBama 2 College Nights Special nights for college students to get them excited about Athens pizza and to encourage repeat customers. 1
- 13. Summary... ● Wide variety of food ● Not well known ● Great opportunity to expand digitally ● Connection and relationship with community and UGA is essential ● ROI Measuring: ○ Social Media analytics programs ○ Tracking students who… ■ Take advantage of a deal ■ Bring in a flyer ■ Mention a promotion ■ Etc.
- 14. So with just a little more marketing...
- 15. Athens Pizza can live up to the name!
- 16. Questions?
Editor's Notes
- -Athens pizza offers gluten free -10% off of order online -$6.99 one topping large, monday-thurs 11am to 6pm -deals focused on families rather than college students -$2.99 delivery fee -Overall cheaper across the board of corporate and local FOR CHEESE small: $6.99 Med: $8.99 Large: $10.99 XL: $13.99 FOR SPECIALTY Med: $10.99
- -Athens pizza offers gluten free -deals aren’t as visible unlike competitors so many don’t know so compared to comp $$ with deals, Athens Pizza is more expensive. -10% off of order online -$6.99 one topping large, monday-thurs 11am to 6pm -deals focused on families rather than college students -$2.99 delivery fee -Overall cheaper across the board of corporate and local FOR CHEESE small: $6.99 Med: $8.99 Large: $10.99 XL: $13.99 FOR SPECIALTY Med: $10.99 Large: $14.99 XL: $17.99
- Only have a Facebook account - Currently have $2 off any large pizza--no one would see this unless they actively searched through their FB page (banner right now outside of store) -They have funny content but have only posted 6 times since August-->room for improvement here Papa John’s UGA, Pizza Hut Athens (both local accounts, not main pages), and Automatic Pizza post content every 2-3 days Little Italy’s posts often too (around 2 times a week) Dominos does not have an active Facebook account for a local store, but other stores with more likes does post more content
- Not all of the content has to be about their deals and food, just keeping up with the audience and engaging them