1. A2 Comms and Culture
Ideology
Ideologies pervade our minds at every turn; they guide our
thoughts; they determine our actions - in ways that can be
surprising, sometimes shocking, and occasionally tragic

2. ideology is ‘concerned with how we
as individuals understand the world
in which we live’.

3. http://www.englishbiz.co.uk/semiotics
/basicsemiotics/ideology_intro.html
1. What is the difference between an ideology and
an idea?

4. 2. Identify the two examples of ideologies given in
the same section:

5. 3. In the Why Study ideologies section, what are
the two reasons given?

6. 4. Find two of the origins for ideologies and write
them here:

7. 5. What part does the media, as part of culture,
play in relation to ideology?

8. 6. Read the section beginning ‘It is convincingly argued by
political thinkers... and identify the main ways in which our
society is based on hierarchy For example, to start you off, young
and old. Give reasons why you agree/disagree with their
consequences of a competitive society