startup research on rent the runway's buildup

1. Rent the Runway
Lessons of the Past
Alex Shon Creative Founder 2017

3. Jennifer Hyman Jennifer Fleiss
Since November 2009

6. -Jennifer Hyman
“I never said, “oh this is a brilliant idea, this is going to be a billion dollar
company, we have to do this.” My reaction was: I had an idea, I thought it
was interesting, Jenny thought it was interesting, we thought it was fun,
and we thought, let’s figure out if this is a great idea.”

7. They did not write a business plan…

11. $ 15 million

12. Finding the
perfect dress

13. $32.50 for an additional dress

15. Sexual harassment

16. Success Story

19. Customers who
want to feel like a
princess everyday
$$$
Premium
membership
need sign up for
spend less

20. https://www.renttherunway.com/
https://www.slideshare.net/TiffanyJones30/renttherunwaypptx
https://rctom.hbs.org/submission/rent-the-runway/
http://www.latimes.com/fashion/alltherage/la-ar-rent-the-runway-cosmopolitan-vegas-new-
years-eve-20131216-story.html#axzz2uvUg6xym
https://www.cnbc.com/video/2017/07/17/rent-the-runway-ceo-on-how-to-tackle-techs-gender-
problem.html
https://www.crunchbase.com/organization/rent-the-runway#/entity
https://www.inc.com/30under30/2010/profile-jennifer-hyman-jenny-fleiss-rent-the-runway.html
https://angel.co/rent-the-runway
Visual resources:
https://thenounproject.com/
Works cited