“Trust your big data appetite” Everyone is talking about big data and how it can change the way we do business. But before getting Big Data in your organisation you have to assess your Big Data appetite. Scale of your data stored and the data created daily is a great way to start the assessment. But not all data is essential for business and removing it reduces noise. Divide your data on parameters like Size, Type, Importance and Rate of increase. Define the objectives of using the data or the answers to be obtained from the data. Draw the complete data landscape on data parameters and objectives. Trust your data analysis and get a different perspective to establish your plan.