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“Computer says no”
Profiling under the GDPR
Sari Depreeuw
Fintech Belgium Meetup
Antwerp 14 September
1
Profiling & FinTech
• Credit worthiness assessment:
– Facebook profile
– Cell phones use
• Frequency text messages
– too many texts => bad risk
• Battery level
– Low level => bad risk
• Calls
– Calls at night => credit worthy
• Websites visits
– gambling sites => credit worthy
2
Profiling & InsureTech
• Car insurance – pricing
– Facebook posts
• short sentences, precise arrangement
(set time and place to meet with friends ><
“some time tonight”)
→ conscientious → score well
• exclamation marks, « always » or « never »
→ overconfident → score poorly
3
Data – Purpose
• Internet search and
browsing history
• Education and professional
data
• Financial and payment
data
• Driving and location data
• Behaviour data gathered
from mobile phones
• Data derived from existing
customer relationships
• Social network information
• Granting or refusing a
loan
• Tailoring conditions
– Duration, interest rate,
additional guarantees
• Risk management
• Fraud detection
• Targeted advertising
4
Definition
• Gathering data
– Shared data
– Inferred data
• Assessing personal aspects in relation to a person
• Analyse or predict behaviour
– performance at work
– economic situation
– health
– personal preferences and interests
– reliability
– behaviour
– location or movements
5
Processing of personal data
• Profiling => « processing » of « personal
data »
– Constitution of the profile
– Applying profile to individual
• GDPR applies
– Legal basis
– Principles of processing
– Obligations for data controller!
6
Attention points
• Decisions based solely on automated processing with legal or
significant effect
– Right not to be subject to automatic decision
• Unless: contract or explicit consent
 right to human intervention
– Information about logic, consequences
• Sensitive data
– Race, ethnicity, political opinion, religion, genetic, health, sex life,…
– Inferred from non-sensitive data
– Higher protection under the GDPR
• Prohibition of discrimination on protected grounds
– Race, ethnicity, gender, sexual orientation, religion,…
– Direct and indirect discrimination prohibited
7
Reflexes
• Legal basis
– Consent not required in all cases
– If sensitive data => consent required
• Rights of data subjects
– Proper information
– Rectification of incorrect information (submitted or inferred)
– Object to automated decision, direct marketing
• Appropriate safeguards
– « data protection by design »
– Test impact on data subjects’ rights and freedoms
– Avoid and correct errors
– Minimise bias, exclude discrimination on protected grounds
8
Questions?
Thank you!
Sari Depreeuw
sdp@daldewolf.com
9

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FinTech Belgium GDPR MeetUp - Daldewolf - 14/09/17

  • 1. “Computer says no” Profiling under the GDPR Sari Depreeuw Fintech Belgium Meetup Antwerp 14 September 1
  • 2. Profiling & FinTech • Credit worthiness assessment: – Facebook profile – Cell phones use • Frequency text messages – too many texts => bad risk • Battery level – Low level => bad risk • Calls – Calls at night => credit worthy • Websites visits – gambling sites => credit worthy 2
  • 3. Profiling & InsureTech • Car insurance – pricing – Facebook posts • short sentences, precise arrangement (set time and place to meet with friends >< “some time tonight”) → conscientious → score well • exclamation marks, « always » or « never » → overconfident → score poorly 3
  • 4. Data – Purpose • Internet search and browsing history • Education and professional data • Financial and payment data • Driving and location data • Behaviour data gathered from mobile phones • Data derived from existing customer relationships • Social network information • Granting or refusing a loan • Tailoring conditions – Duration, interest rate, additional guarantees • Risk management • Fraud detection • Targeted advertising 4
  • 5. Definition • Gathering data – Shared data – Inferred data • Assessing personal aspects in relation to a person • Analyse or predict behaviour – performance at work – economic situation – health – personal preferences and interests – reliability – behaviour – location or movements 5
  • 6. Processing of personal data • Profiling => « processing » of « personal data » – Constitution of the profile – Applying profile to individual • GDPR applies – Legal basis – Principles of processing – Obligations for data controller! 6
  • 7. Attention points • Decisions based solely on automated processing with legal or significant effect – Right not to be subject to automatic decision • Unless: contract or explicit consent  right to human intervention – Information about logic, consequences • Sensitive data – Race, ethnicity, political opinion, religion, genetic, health, sex life,… – Inferred from non-sensitive data – Higher protection under the GDPR • Prohibition of discrimination on protected grounds – Race, ethnicity, gender, sexual orientation, religion,… – Direct and indirect discrimination prohibited 7
  • 8. Reflexes • Legal basis – Consent not required in all cases – If sensitive data => consent required • Rights of data subjects – Proper information – Rectification of incorrect information (submitted or inferred) – Object to automated decision, direct marketing • Appropriate safeguards – « data protection by design » – Test impact on data subjects’ rights and freedoms – Avoid and correct errors – Minimise bias, exclude discrimination on protected grounds 8

Editor's Notes

  1. leeftijd, seksuele geaardheid, burgerlijke staat, geboorte, vermogen, geloof of levensbeschouwing, politieke overtuiging, [1 syndicale overtuiging]1 taal, huidige of toekomstige gezondheidstoestand, een handicap, een fysieke of genetische eigenschap, sociale afkomst;