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Make Your Data Work for You
An EU regulation affecting
companies worldwide:
GDPR
Today‘s Speakers
2
Daniel Klas
Inbound Marketing Coordinator
panagenda
@panagenda
Florian Vogler
CEO
panagenda
@panvof
Agenda
• What is the GDPR?
• Data Controller and Data Processor
• Requirements for collecting/storing/processing
• Rights of data subjects
• From old to new / Obligation to inform
• More obligations
• Broader Topics
• SSOT vs. MSOT
• Data Breaches
• One slide on how panagenda can help
• Resources
• Q&A
3
GDPR / EU-DSGVO
• General Data Protection Regulation
– EU-Datenschutzgrundverordnung
• Becomes effective on May 25, 2018
• Protects Citizens of the European Union and their personal data
– Applies to any organization collecting/storing/processing personal data of EU citizens
• Personal Data = *any* data relating to a person
– Email-Address, Name(s), IP-Address, Color of hair, …
• Sensitive Data
– Genetic, Biometric, Sex Life, Health, Racial or Ethnic Origin, Political Opinions,
Religious or Philosophical Beliefs, Trade Union Membership, …
4
Before we move on
• I am not a lawyer
• GDPR is complex
– Depends on the type of data (personal vs. sensitive)
– Depends on the type of organization (e.g., business vs. bank vs. insurance vs. gov.)
– Other laws may extend or overrule GDPR
• E.g., necessity to document (the history of) a transaction (purchase)
• This may even be different from country to country
- however, a EU country cannot weaken GDPR (except for the level of penalty)
• GDPR is important – fines of up to
– 10 million EUR or 2% of worldwide turnover (responsibilities)
– 20 million EUR or 4% of worldwide turnover (personal data)
5
GDPR
• Does not apply to exclusively personal or familial activity
• Requires one or multiple Data Protection Officers (DPO)
– Whilst an SME may not necessarily be required to have a DPO, you still have the
majority of obligations  you should have one.
• Requires one or multiple people to be responsible for personal data
– These are to be communicated to „data subjects“ (citizens of the EU)
• One more thing: sorry for all the text
(legal text is hard to further condense or illustrate)
6
Data Controller and Data Processor
• Controller means the natural or legal person, public authority, agency or
other body which, alone or jointly with others, determines the purposes
and means of the processing of personal data
• Processor means a natural or legal person, public authority, agency or
other body which processes personal data on behalf of the controller
• In many cases Data Controller and Processor are in the same org.
• Cloud: IBM, Microsoft, Salesforce, MailChimp, Hootsuite, Facebook,
LinkedIn, etc. etc. etc.
– Data Controller = (Employees in) Your Organisation
– Data Processor = Cloud Provider (provided the data is properly encrypted)
The Data Processor must be GDPR compliant, too! (EU Privacy Shield)
7
Collecting/Storing/Processing of Personal Data
• Must be for „specified, explicit and legitimate purposes“
• Requires consent of data subject or a necessity for
– performance of a contract
– compliance with a legal obligation
– protecting a person‘s vital interests
– a task in the public interest
– legitimate interests
• Must be minimized to only the necessary extent
• Must be correct; if incorrect must be deleted or corrected
– Incorrect means: not legitimate>delete, not necessary>delete, or wrong>correct/del.
8
Rights of data subjects
• Data processing only after consent is given according to Article 6
– Consent must be freely given, specific, informed and unambiguous
• Right of Information (Transparency)
• Right of Rectification
• Right of Erasure („Right to be forgotten“)
• Right of Restriction
• Right of Data Portability („Transport data somewhere else“) – think Cloud
• Right of Objection
• Right not to be subject to (exclusively) automated decision making
9
From old to new
• „Thank you for registering for our newsletter“
(or text in contract, for example)
vs.
• What the GDPR now requires you to communicate
in concise, transparent, intelligible and easily accessible form,
using clear and plain language
10
Obligation to inform upon collection of personal data
• Name and contact details of responsible person/entity
• If applicable, contact details of Data Protection Officer
• Purpose of data processing and legal basis
– Legal basis according to Article 6; e.g. Newsletter = Article 6-1(a) =
the data subject has agreed to the processing of specific personal data
– Should the legal reason be 6 -1(f), the legitimate interests pursued by the controller
or by a third party
• The recipients or categories of recipients of the personal data, if any
• Where applicable, the fact that the controller intends to transfer personal
data to a third country or international organisation (…)
• The period for which the personal data will be stored, or if that is not
possible, the criteria used to determine that period
• the right to lodge a complaint with a supervisory authority
11
Obligation to inform upon collection of personal data
• The existence of the right to request from the Controller access to and
rectification or erasure of personal data or restriction of processing
concerning the data subject or to object to processing as well as the right
to data portability
• Where the processing is (…)based on freely given consent(…), the
existence of the right to withdraw consent at any time, without affecting
the lawfulness of processing based on consent before its withdrawal
• Whether the provision of personal data is a statutory or contractual
requirement, or a requirement necessary to enter into a contract, as well
as whether the data subject is obliged to provide the personal data and of
the possible consequences of failure to provide such data
• The existence of automated decision-making, including profiling, and
meaningful information about the logic involved, as well as the
significance and the envisaged consequences of such processing for the
data subject
12
Obligations of Data Collectors
• Obligation to inform all recipients, with which personal data was shared,
of corrected or deleted personal data
• Obligation to inform data subject of such recipients, if so requested (by
data subject)
• Obligation to inform authorities in case of a data breach within 72 hours
• Ensure Security of Personal Data
• Data Protection by Design and by Default
• Maintain records of processing activities (~ not < 250 employees)
• In case of high risk:
Data Protection Impact Assessment and Prior Consultation
• Codes of Conduct and Monitoring of such
13
Further relevant topics regarding GDPR
• Timely information of authorities in case of a data leak/breach/hack
• Organizations must prove that they did „everything“ possible/feasible to
prevent leak/breach/hack and what they did to do so
• Security
• Documentation/Knowledge/Control
(where is what, accessible by whom, accessed by whom, …;
especially: where all is personal data)
• Awareness/Culture/Countermeasures (SSOT vs. MSOT)
• Transparency (towards data subjects)
14
SSOT vs. MSOT and distributed storage
• Single Source of Truth vs. Multiple Sources of Truth
– SSOT: There‘s exactly ONE place where customer/personal data is stored
– MSOT: Well, customer/personal data is stored in many places …
– SSOT > MSOT: Any distributed customer/personal data is synched with SSOT
• The big elephant of distributed storage
– Screenshots, Attachments, Exports, Printing, …
– Email Forwarding, Copying, …
– Storing Files in many different places
• Connections, SharePoint, Email, Network Drives, Local PCs, …
15
What‘s a (possible) data breach anyway?
• Sharing of information
• Insufficient protection of information
• Transport of information without sufficient protection
• Loss of USB stick without sufficient protection
• Loss of Laptop without sufficient protection
• Loss of printed material
• Wrong access / misuse of access
• Hack/Attack
• …
16
How panagenda can help
• Expertise and Services
• SecurityInsider
– Who has/had what kind of access to
what when
• ConnectionsExpert
– Who works with whom
– Who shares information with externals
• iDNA Foundation (Mail & Apps)
and ApplicationInsights (Apps)
– Who accessed what when and how
• iDNA for Email
– Who communicates with whom
• iDNA for Mail Journal
– Attachments, Encryption,
Automation, …
• MarvelClient
– Management of local Replicas,
– Desktop Icons, Bookmarks, …
• SmartChanger
– Changing and Deleting
of Names / Content
17
Resources
• https://www.privacyshield.gov/participant_search#
18
Resources (ctd)
• https://gdpr-info.eu/
• https://www.teachprivacy.com/gdpr-compliance-resources-training-get/
• https://www.eugdpr.org/
19
Questions?
20
Daniel Klas
Inbound Marketing Coordinator
panagenda
@panagenda
Florian Vogler
CEO
panagenda
@panvof
Headquarters, Austria:
panagenda GmbH (Ltd.)
Schreyvogelgasse 3/10
AT 1010 Vienna
Phone: +43 1 89 012 89
Fax: +43 1 89 012 89-15
E-Mail: info@panagenda.com
Germany:
panagenda GmbH (Ltd.)
Lahnstrasse 17
DE 64646 Heppenheim
Phone: +49 6252 67 939-00
Fax: +49 6252 67 939-16
E-Mail: info@panagenda.com
USA:
panagenda Inc.
60 State Street, Suite 700
MA 02109 Boston
Phone: +1 617 855 5961
Fax: +1 617 488 2292
E-Mail: info@panagenda.com
Germany:
panagenda Consulting GmbH (Ltd.)
Donnersbergstrasse 1
DE 64646 Heppenheim
Phone: +49 6252 67 939-86
Fax: +49 6252 67 939-16
E-Mail: info@panagenda.com
The Netherlands:
Trust Factory B.V.
11th Floor,
Koningin Julianaplein 10
NL 2595 AA The Hague
Phone: +31 70 80 801 96
E-Mail: info@trust-factory.com
© 2007-2015 panagenda
Make Your Data Work for You

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Webinar: An EU regulation affecting companies worldwide - GDPR

  • 1. Make Your Data Work for You An EU regulation affecting companies worldwide: GDPR
  • 2. Today‘s Speakers 2 Daniel Klas Inbound Marketing Coordinator panagenda @panagenda Florian Vogler CEO panagenda @panvof
  • 3. Agenda • What is the GDPR? • Data Controller and Data Processor • Requirements for collecting/storing/processing • Rights of data subjects • From old to new / Obligation to inform • More obligations • Broader Topics • SSOT vs. MSOT • Data Breaches • One slide on how panagenda can help • Resources • Q&A 3
  • 4. GDPR / EU-DSGVO • General Data Protection Regulation – EU-Datenschutzgrundverordnung • Becomes effective on May 25, 2018 • Protects Citizens of the European Union and their personal data – Applies to any organization collecting/storing/processing personal data of EU citizens • Personal Data = *any* data relating to a person – Email-Address, Name(s), IP-Address, Color of hair, … • Sensitive Data – Genetic, Biometric, Sex Life, Health, Racial or Ethnic Origin, Political Opinions, Religious or Philosophical Beliefs, Trade Union Membership, … 4
  • 5. Before we move on • I am not a lawyer • GDPR is complex – Depends on the type of data (personal vs. sensitive) – Depends on the type of organization (e.g., business vs. bank vs. insurance vs. gov.) – Other laws may extend or overrule GDPR • E.g., necessity to document (the history of) a transaction (purchase) • This may even be different from country to country - however, a EU country cannot weaken GDPR (except for the level of penalty) • GDPR is important – fines of up to – 10 million EUR or 2% of worldwide turnover (responsibilities) – 20 million EUR or 4% of worldwide turnover (personal data) 5
  • 6. GDPR • Does not apply to exclusively personal or familial activity • Requires one or multiple Data Protection Officers (DPO) – Whilst an SME may not necessarily be required to have a DPO, you still have the majority of obligations  you should have one. • Requires one or multiple people to be responsible for personal data – These are to be communicated to „data subjects“ (citizens of the EU) • One more thing: sorry for all the text (legal text is hard to further condense or illustrate) 6
  • 7. Data Controller and Data Processor • Controller means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data • Processor means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller • In many cases Data Controller and Processor are in the same org. • Cloud: IBM, Microsoft, Salesforce, MailChimp, Hootsuite, Facebook, LinkedIn, etc. etc. etc. – Data Controller = (Employees in) Your Organisation – Data Processor = Cloud Provider (provided the data is properly encrypted) The Data Processor must be GDPR compliant, too! (EU Privacy Shield) 7
  • 8. Collecting/Storing/Processing of Personal Data • Must be for „specified, explicit and legitimate purposes“ • Requires consent of data subject or a necessity for – performance of a contract – compliance with a legal obligation – protecting a person‘s vital interests – a task in the public interest – legitimate interests • Must be minimized to only the necessary extent • Must be correct; if incorrect must be deleted or corrected – Incorrect means: not legitimate>delete, not necessary>delete, or wrong>correct/del. 8
  • 9. Rights of data subjects • Data processing only after consent is given according to Article 6 – Consent must be freely given, specific, informed and unambiguous • Right of Information (Transparency) • Right of Rectification • Right of Erasure („Right to be forgotten“) • Right of Restriction • Right of Data Portability („Transport data somewhere else“) – think Cloud • Right of Objection • Right not to be subject to (exclusively) automated decision making 9
  • 10. From old to new • „Thank you for registering for our newsletter“ (or text in contract, for example) vs. • What the GDPR now requires you to communicate in concise, transparent, intelligible and easily accessible form, using clear and plain language 10
  • 11. Obligation to inform upon collection of personal data • Name and contact details of responsible person/entity • If applicable, contact details of Data Protection Officer • Purpose of data processing and legal basis – Legal basis according to Article 6; e.g. Newsletter = Article 6-1(a) = the data subject has agreed to the processing of specific personal data – Should the legal reason be 6 -1(f), the legitimate interests pursued by the controller or by a third party • The recipients or categories of recipients of the personal data, if any • Where applicable, the fact that the controller intends to transfer personal data to a third country or international organisation (…) • The period for which the personal data will be stored, or if that is not possible, the criteria used to determine that period • the right to lodge a complaint with a supervisory authority 11
  • 12. Obligation to inform upon collection of personal data • The existence of the right to request from the Controller access to and rectification or erasure of personal data or restriction of processing concerning the data subject or to object to processing as well as the right to data portability • Where the processing is (…)based on freely given consent(…), the existence of the right to withdraw consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal • Whether the provision of personal data is a statutory or contractual requirement, or a requirement necessary to enter into a contract, as well as whether the data subject is obliged to provide the personal data and of the possible consequences of failure to provide such data • The existence of automated decision-making, including profiling, and meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject 12
  • 13. Obligations of Data Collectors • Obligation to inform all recipients, with which personal data was shared, of corrected or deleted personal data • Obligation to inform data subject of such recipients, if so requested (by data subject) • Obligation to inform authorities in case of a data breach within 72 hours • Ensure Security of Personal Data • Data Protection by Design and by Default • Maintain records of processing activities (~ not < 250 employees) • In case of high risk: Data Protection Impact Assessment and Prior Consultation • Codes of Conduct and Monitoring of such 13
  • 14. Further relevant topics regarding GDPR • Timely information of authorities in case of a data leak/breach/hack • Organizations must prove that they did „everything“ possible/feasible to prevent leak/breach/hack and what they did to do so • Security • Documentation/Knowledge/Control (where is what, accessible by whom, accessed by whom, …; especially: where all is personal data) • Awareness/Culture/Countermeasures (SSOT vs. MSOT) • Transparency (towards data subjects) 14
  • 15. SSOT vs. MSOT and distributed storage • Single Source of Truth vs. Multiple Sources of Truth – SSOT: There‘s exactly ONE place where customer/personal data is stored – MSOT: Well, customer/personal data is stored in many places … – SSOT > MSOT: Any distributed customer/personal data is synched with SSOT • The big elephant of distributed storage – Screenshots, Attachments, Exports, Printing, … – Email Forwarding, Copying, … – Storing Files in many different places • Connections, SharePoint, Email, Network Drives, Local PCs, … 15
  • 16. What‘s a (possible) data breach anyway? • Sharing of information • Insufficient protection of information • Transport of information without sufficient protection • Loss of USB stick without sufficient protection • Loss of Laptop without sufficient protection • Loss of printed material • Wrong access / misuse of access • Hack/Attack • … 16
  • 17. How panagenda can help • Expertise and Services • SecurityInsider – Who has/had what kind of access to what when • ConnectionsExpert – Who works with whom – Who shares information with externals • iDNA Foundation (Mail & Apps) and ApplicationInsights (Apps) – Who accessed what when and how • iDNA for Email – Who communicates with whom • iDNA for Mail Journal – Attachments, Encryption, Automation, … • MarvelClient – Management of local Replicas, – Desktop Icons, Bookmarks, … • SmartChanger – Changing and Deleting of Names / Content 17
  • 19. Resources (ctd) • https://gdpr-info.eu/ • https://www.teachprivacy.com/gdpr-compliance-resources-training-get/ • https://www.eugdpr.org/ 19
  • 20. Questions? 20 Daniel Klas Inbound Marketing Coordinator panagenda @panagenda Florian Vogler CEO panagenda @panvof
  • 21. Headquarters, Austria: panagenda GmbH (Ltd.) Schreyvogelgasse 3/10 AT 1010 Vienna Phone: +43 1 89 012 89 Fax: +43 1 89 012 89-15 E-Mail: info@panagenda.com Germany: panagenda GmbH (Ltd.) Lahnstrasse 17 DE 64646 Heppenheim Phone: +49 6252 67 939-00 Fax: +49 6252 67 939-16 E-Mail: info@panagenda.com USA: panagenda Inc. 60 State Street, Suite 700 MA 02109 Boston Phone: +1 617 855 5961 Fax: +1 617 488 2292 E-Mail: info@panagenda.com Germany: panagenda Consulting GmbH (Ltd.) Donnersbergstrasse 1 DE 64646 Heppenheim Phone: +49 6252 67 939-86 Fax: +49 6252 67 939-16 E-Mail: info@panagenda.com The Netherlands: Trust Factory B.V. 11th Floor, Koningin Julianaplein 10 NL 2595 AA The Hague Phone: +31 70 80 801 96 E-Mail: info@trust-factory.com © 2007-2015 panagenda Make Your Data Work for You