2. This is a 5 song album with a running
time of 28 min and 45 sec, which
meets the requirement of an EP.
EXTENDEDPLAYALBUM
PINK FLOYD - LIVE MAY 9, 1969
OLD REFECTORY, SOUTHAMPTON UNIVERSITY
3. This album consists of 10 songs and it has
a running time of 48 min and 25 sec,
making it a long-play album for it meets
the requirements.
LONGPLAYALBUM
THE DOORS - L.A. WOMAN
4. Information was received by Adam a Waterloo records employe
CLERK - ADAM
RESEARCHQUESTIONS
Do you o
ff
er consignment to indie artists?
“Yes, the record store does o
ff
er consignments to artists.” - Adam
How often do marketing reps visit from the record labels?
“Marketing reps usually communicate/contact the record store via email and/or phone,
they rarely visit the record store.” - Adam
5. Waterloo Records will host live performances
during the week of SXSW from Tuesday,
March 14th to Friday, March 17th.
EVENTS
A SXSW OFFICIAL EVENT.
6. The album that I found was Blue by Joni
Mitchell, and it’s an exclusive album the store
has. They also have other exclusives like Blu-
Ray DVDs.
EXCLUSIVES
JONI MITCHELL - BLUE
7. This type of swag is not necessarily free, but
the store has branded march for customers to
buy when visiting, they have hoodies, shirts,
co
ff
ee mugs, hats, and other things.
SWAG
8. The store promotes local/regional artists.
They promote all genres and they have the
albums they are promoting by the entrance.
PROMOS
9. REFLECTION
I will use this store for a local indie artist album release. What I like about this store is that
they have an area where they have albums of local and regional artists. I would have an
in-store event/performance of the artist so that he/she can play the new album to the
public. And I would also leave samplers of the songs for customers of the store to hear.
10. REFERENCES
Store - Waterloo Records (600 N Lamar Blvd, Austin, TX 78703)
Clerk - Adam, the employee that helped me and answered the research questions.
Joni Mitchell. (2022, October 7). Joni Mitchell - Blue | Waterloo Records. waterloorecords.com. Retrieved March 8, 2023,
from https://waterloorecords.com/UPC/603497844173
The Doors. (2022, August 26). The Doors - L.A. Woman [LP] | Waterloo Records. waterloorecords.com. Retrieved March 8,
2023, from https://waterloorecords.com/UPC/603497839728
Waterloo Records. (2023a). Contact | Waterloo Records. Retrieved March 8, 2023, from https://waterloorecords.com/
CustomPage/4532
Waterloo Records. (2023b). Events | Waterloo Records. waterloorecords.com. Retrieved March 8, 2023, from http://
events.waterloorecords.com/
Waterloo Records. (2023c). Waterloo Records. waterloorecords.com. Retrieved March 8, 2023, from https://
waterloorecords.com/
Waterloo Records. (2023d). Waterloo Records SWAG. waterloorecords.com. Retrieved March 8, 2023, from https://
waterloorecords.com/CustomPage/1215
