Kicking off with November 2020, I've decided to apply the knowledge and skills acquired over the years for my clients onto my own digital assets. In this case, I focus on AldricToyad.com where I pen down my learnings and observations in personal finance, business, and digital marketing. The deeper analysis and recommendations to this will be available on my website, https://aldrictoyad.com. As the first version, the November 2020 report is very limited. My aims were:- 1) To capture the analytics dashboard for November 2020; 2) To develop a simple and sustainable reporting format which can be replicated for future clients; and 3) To identify areas of improvement for the digital assets as well as the reporting format.

1. DIGITAL ASSETS REPORT
November 2020 Report

2. FACEBOOK ANALYSIS
Aldric Tinker Toyad (Link)
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3. FACEBOOK PAGE STATISTICS
257
Page Followers
+5
Followers Gain
4
Posts
149
Post Reach
32
Page Views
25
Post Engagement
• The Facebook Page (link) recorded an increase of 5 new followers in November 2020.
• The page was relatively inactive with only 4 posts published in the 30-day period. However, this translated
into 149 organic post reach with 25 post engagements.
• November 2020 is a baseline for collecting data and recording trends. Moving forward, a month-on-month
comparison will used to track growth.
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Source: Facebook Page Insights – Aldric Tinker Toyad

4. INSTAGRAM ANALYSIS
Aldric Tinker Toyad (Link)
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5. INSTAGRAM PROFILE STATISTICS
© 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 5
1,537
Followers
3
Posts
905
Impressions
64
Post Likes
816
Post Reach
5
Comments
Source: Instagram Insights – Aldric Tinker Toyad
• The Instagram Profile (link) recorded 1,537 followers in November 2020.
• The page was relatively inactive with only 3 posts published in the 30-day period. However, this translated
into 816 organic post reach with a cumulative 64 post likes and 5 comments.
• November 2020 is a baseline for collecting data and recording trends. Moving forward, a month-on-month
comparison will used to track growth.

6. WEBSITE ANALYSIS
AldricToyad.com (Link)
© 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 6

7. SITE CONTENT STATISTICS
1
Published Pages
9
Published Posts
11
Categories
Source: AldricToyad.com WordPress CRM
• AldricToyad.com had only one published page and nine published posts in November.
• Only one post was published in November: on November 9th - LAW437 – Constitutional Law – Written &
Unwritten Constitution.
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8. GOOGLE ANALYTICS OVERVIEW
Source: Google Analytics
• November 2020 recorded only one visitor on November 5th. At the
time, there were only one page and nine posts live.
• This is insufficient for the search engine to evaluate its usefulness.
• Furthermore, the articles ought to be promoted on other social
media platforms.
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9. YOAST SEO POST OVERVIEW
• 50% of the posts are either OK (1) or Good (4). Five other
posts needs improvement or corrective action.
• The corrective actions for these posts are unnecessary at
the moment as these are video or visual-only posts meant
to increase frequency and keep the site updated.
• Moving forward, it would be good to publish at least four
posts for December 2020. The goal is to increase keyword-
rich content for search engines to track.
© 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 9

10. THANK YOU.
Connect with me via…
https://aldrictoyad.com
https://www.linkedin.com/in/aldrictinkertoyad/
https://youtube.com/cramminus
aldric@aldrictinker.com
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