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What is Digital Marketing?


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What is Digital Marketing? Let's begin with understanding the term in it's purest form. Digital marketing marries two terms together: (1) 'digital' and (2) 'marketing'.

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What is Digital Marketing?

  1. 1. WHAT IS ‘DIGITAL MARKETING’? Digital Marketing “Related to or making use of computers and computerised technologies, including the internet.“ - “The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. - Your organisation is doing digital marketing when you are using the Internet or other digital channels to reach your customers. Digital marketing is applied via channels (social media platforms), format (e.g. video, article, email), customer segment (e.g. psychography, demography, and geography). It can be targeted or mass. Digital marketing can be organic or paid.