1.
1
Editorial Content Plan: April 2020
RV Woods Sdn Bhd
March 23, 2020
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2.
Editorial Calendar: April 2020
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 2 3 4
Exposure to Water
5 6 7 8 9 10 11
Care related to
water exposure
Humidity
12 13 14 15 16 17 18
3-5 cost efficient
ways to take care of
flooring in tropical
humidity.
Acclimatisation
19 20 21 22 23 24 25
3 things to do to
acclimatise the
newly installed
hardwood flooring
Challenges to
Hardwood flooring
26 27 28 29 30
9-point
homeowners
checklist
2
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3.
Proposed Content
No. Proposed Date Topic Points Execution Hashtags
1 April 3rd
, 2020
(Friday)
Exposure to water What happens to organic wood exposed to
water?
How long could it last when not exposed?
● Caption
● Photo
● Link to care
book
#RVWoods
#FridayFacts
2 April 7th
, 2020
(Tuesday)
Care related to
water exposure
3 tips to care for wood exposed to water. ● Caption
● Infophoto
● Link to care
book
#RVWoods
#TuesdayTips
3 April 10th
, 2020
(Friday)
Humidity Sources of humidity. How does humidity affect
hardwood flooring? How can this be a telltale
sign for genuine hardwood?
● Caption
● Photo
● Link to care
book
#RVWoods
#FridayFacts
4 April 14th
, 2020
(Tuesday)
Humidity Notes 3-5 cost efficient ways to take care of flooring
in tropical humidity.
● Caption
● Infophoto
● Link to care
book
#RVWoods
#TuesdayTips
3
© 2020 Advert Writer | Privileged and Confidential. All rights reserved. | aldric@advertwriter.com | Telegram: https//t.me/aldrictoyad | Whatsapp: https://wa.me/60198831326

4.
Proposed Content
No. Proposed Date Topic Points Execution Hashtags
5 April 17th
, 2020
(Friday)
Acclimatisation Why is it important? How does it work? Who
should be alert?
● Caption
● Photo
● Link to care
book
#RVWoods
#FridayFacts
6 April 21st
, 2020
(Tuesday)
Acclimatisation 3 things to do to acclimatise the newly installed
hardwood flooring
● Caption
● Infophoto
● Link to care
book
#RVWoods
#TuesdayTips
7 April 24th
, 2020
(Friday)
Challenges to
Hardwood flooring
Listing & stating: buckling, crowning & cupping,
Dents, Gaps/Shrinkages, Discolouration,
watermark, stains,
● Caption
● Photo
● Link to care
book
#RVWoods
#FridayFacts
8 April 28th
, 2020
(Tuesday)
Homeowners
Checklist
9-point homeowners checklist ● Caption
● Infophoto
● Link to care
book
#RVWoods
#TuesdayTips
4
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5.
● All social media posts to include a link to the website. Unless otherwise stated, the default link is the RV Woods
Care Book
● Default “call to action” is: ‘Let’s talk - drop us a message with your questions’.
● Mandatory hashtags are:
○ #RVWoods #MalaysiaHardwoodFlooring #HardwoodFlooring
● For other hashtags, we can use relevant generic ones. By hashtag hijack, we aim to gain visibility by riding on the
relevant trends as well. Some hashtags are: #ThrowbackThursdays or #ThrowbackTuesdays, #Style, and
#Beautiful. From time to time, we will advise on the appropriate hashtags which fits the context of the post.
Currently we ride on #TuesdayTips and #FactualFriday.
Notes
5
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6.
6
Infophotos Explanation
Infophotos, similar to infographics, are posts where the copy/content is on the photo. Often these are used in Instagram
for motivational quotes. It can be a single post, or a sequence of photos uploaded in a single post.
Infographics are graphics which may require a bit more time and expertise to complete and approve. We do not discount
that this can be used for future social media content marketing activities.
© 2020 Advert Writer | Privileged and Confidential. All rights reserved. | aldric@advertwriter.com | Telegram: https//t.me/aldrictoyad | Whatsapp: https://wa.me/60198831326

7.
7
Let’s get in touch:
Aldric Tinker Toyad
Copywriter & Content Strategist
aldric@advertwriter.com
https://wa.me/60198831326
https://t.me/aldrictoyad
https://advertwriter.com
https://bit.ly/AdvertWriterPortfolio
© 2020 Advert Writer | Privileged and Confidential. All rights reserved. | aldric@advertwriter.com | Telegram: https//t.me/aldrictoyad | Whatsapp: https://wa.me/60198831326