1. Going to the Market:
PaperPlane…
The flying Mailbox.
2. Our theme, culture, and Genius.
The first frontier that our user test team should know,
as well as our internal team members not only in the
sprit of our vision, but the morale of our tool…is that
were not a mobile application; we’re a tool.
Never tell someone “download this cool app that you
can share things on”, instead, “download this amazing
tool where you can share things as you move past
people! Yes, like music or even events!”
Macintosh was more than a computer, it was a tool.
One time Apple’s late co-founder Steve Jobs, during a
new release of the Imac’s that helped bring back the
company, referred to them as “Candy”. He once said,
“They look so good, you almost want to eat them”.
The connection between technology and food seemed
almost unrelated, but it gave their customers at the time
a sense of connection to the real world that their
computer could bring them, and something other than
technology that was personally in some odd way apart
of their lives.
At PaperPlane, our job is to do so. We must let our
users know through our message, that we’re the wings
of the digital age. We’re the FedEx of information.
3. Our user tester team and ambassadors:
1. Amanda Tenorio – Ohio State University; Amanda is an
undergraduate student.
2. Victoria Parsons – Ohio State University; Victoria is an
undergraduate of the university.
3. Anthony Flowers – Indiana University of Pennsylvania; Anthony is
an undergraduate student.
4. Brandon Jacobs – Bizzy Bucks Industries LLC; Brandon is a
business partner and powerful connection to us in the Cleveland,
Ohio community.
5. Michael Schlee – Cleveland State University; Michael is an
undergraduate at Cleveland State University, a university where I
have deep and extensive connects at. Michael is one of my best
friends.
6. Yash Savani – Stanford University; Yash is an undergraduate
student.
7. Valerie Mackey; Valerie is an alumni of Cleveland State University.
8. Patrick Cantrell; Patrick is a good friend and entrepreneur.
9. Zach Guthrie; Zach is an undergraduate at the University of
Akron.
4. 10. Mark Harris – CEO, Raw Talent Sports; Mark Harris has some of
the biggest connections in the NCAA on the football side of things,
and has trained athletes like Michigan State’s Connor Cook whom I
grew up training with, Doran Grant, Frank Gore, and more.
11. Yao Zhong – Stanford University; Yao is an undergraduate at
Stanford University.
12. Anthony Sansalone – Cleveland State University; Anthony is an
undergraduate at Cleveland State University.
13. Steven Uhler - Ohio Wesleyan University; Steven is an
undergraduate.
14. Jake Mauer – Baldwin University; Jake is an undergraduate
student.
15. Sung Woo – Stanford University; Sung is an undergraduate
student.
16. Ivy Kuo – UC Santa Barbara; Ivy is an undergraduate student.
17. Claudius Memba – Ohio State University; Claudius is an
entrepreneur and undergraduate student.
18. Zach Lowe – Ohio State University; Zach is an undergraduate
student and a business partner.
5. 19. CJ Davis – Cleveland State University; CJ is an undergraduate
student.
20. Giuseppina Biondo – Giuseppina is a student in Milan, Italy She
is a great friend and supporter of our vision.
21. Megan Gage – Stanford University; Megan is an undergraduate
student.
22. Jamaal Hamler – Antioch University Los Angeles; Jamaal is an
undergraduate student.
23. Antonio Dunkley – Antonio is a resident of Washington D.C and
alumni of Shenandoah University.
24. Mark De Swardt – Mark is a resident of Durban, Kwazulu-Natal
South African and an alumni of Cleveland state University.
25. Evelyn Harris – Morgan State University; Evelyn is an
undergraduate student.
6. Going to Market:
In total our user tester team has twenty students that cover around
twelve different universities in the United States, one university in
Italy, and another international citizen in South African, and two
CEO’s and one of Northeast Ohio’s most aggressive and talented
event promoters in Mohammad Khalil for launch, who is going to
throw a party using our service.
With students who will spread the word after becoming user testers
and informing themselves about PaperPlane for official launch, a
broad range geographically with people spreading the word and
hustling for us, we can implement a go-to market strategy not only
delivered on inspiration and pure conviction, but of hustle and bustle.
We have an aggressive approach, what this proposal is to due is to
coach our user testers on how to deliver the message on the day we
launch which is Black Friday. Until than, only those who have the
app on Beta can play around with it and if requested, we can send it
to those they specifically have requested to use it amongst. It will be
best for our user testers to do so, because PaperPlane cannot work in
full effect unless someone is near you so you can share stuff like your
music with them.
Remember though -- it is the message and the story we must deliver.
7. User Quota in ten days:
November 28th – December 8th
In order to close out between $100,000 and $1M in funding from our
investors, we will need a ten day hustle like no other to meet a user
base of at least 10,000 people, and five thousand of those people at
two different universities: Stanford University, and Ohio State
University.
Our users and I here at Stanford should be able to acquire in any
given day, sixty users per hour. We’re not asking our user testers to
meet such rigorous standards, but the average user tester should be
able to get us at least two hundred downloads in ten days at their
respective universities or communities.
Below is a simple and high leveled flow chart for the sixty second
pitch about PaperPlane:
9. The sixty second pitch continued….
User quota numbers per university between November 28th and
December 8th, 2014:
10,000 users!
Ohio State University: 1,000 – 3,000 downloads
Stanford University: 5,000 downloads
Akron University: 500 downloads
Cleveland State University: 1,000 downloads
UC Santa Barbra: 500 downloads
Baldwin University: 200 downloads
Indiana University of Pennsylvania: 500 downloads
Morgan State University: 500 downloads
Antioch University Los Angeles: 100 downloads
Total: 11,300 downloads in ten days.
10. We could have 15,000 users!
Each user should be able to get us one download per minute, or
1,440 downloads in 24 hours. So by no means is this anywhere near
what we’re asking.
If you think about it, if you spent just one hour throughout the whole
day telling people about the app, each user could get us in ten days
six hundred users by themselves. It is also important to know that the
users who download the app will tell other people, so that number
could double and fold over.
If all twenty-five of our user testers told sixty people a day for one
hour of their day in total throughout through small talk etc, than we
would have a total of 15,000 users in ten days.
11. Our Go-to Market Slogans and simple Posters.
(DESIGN WILL GO HERE)
PaperPlane:
“The walking Mailbox”
Walk around and share information as you move, and watch
information fill up in a digital mailbox that sends you information
about places, people, or things wherever you go.
12. (DESIGN WILL GO HERE)
PaperPlane Music
“Grab the music around you.”
Walk around and past people or stand near them and let them stream
live into what you’re playing, or even walk around and share the
music you love. If you’re an artist, you can walk around and by
simply passing people, share your music with them.
13. PaperPlane Events
“The virtual flyer; the virtual business card”
No more having to pass out flyers and shake a million hands to get
people to your events, simply create an event on PaperPlane, and
walk around and other people who pass you will get it, along with
your information.
14. (DESIGN WILL GO HERE)
PaperPlane Photos
“The walking Photo Album”
Take a photo, post it on PaperPlane, and walk around and share it
with people. If you’re a photographer or love Instagram, you can
share the photos you love with people around you!
15. (DESIGN WILL GO HERE)
PaperPlane Videos
“The motioned video, as you move around”
Walk around and share your videos you take, whether on YouTube
or from your phone gallery, as soon as you past people they will get
your videos!
