2. There are three groups of fairs depending on the characteristics of the
visitors:
Open to the general public.
2
3. There are three groups of fairs depending on the characteristics of the
visitors:
Only for professionals. Two options:
People in general can also access paying the ticket.
Access restricted only to guests, internationally known as “hosted buyers”
3
5. There are three groups of fairs depending on the characteristics of the visitors:
Mixed, which can be of this condition during all the days of the event, already in part, because the period of
celebration of the fair is divided into two blocks, one open to the general public and the other only for
professionals, although these also tend to sometimes go to some fairs, during the opening days.
5
6. We can see this classification in the website of Fira de Barcelona:
6
7. Question!
Explain what type of event is the
meeting that you chose in your
first activity: public, professional or
mixed.
7
8. Example
In the case of IFEMA as the first institution of this type in
Spain, about 50% of its fairs are held for the general public,
just over 30%, only for professionals and 20% are mixed.
8
9. Infrastructures for congresses, conventions
and meetings
Conventional infrastructures
Many congresses celebrate their plenary and commission meetings in
conventions or congresses centers:
9
11. Characteristics:
2) They also have a high level of technical equipment that
can satisfy any need of the exhibitors, as well as
guaranteeing their personal safety and that of the
belongings exposed.
11
The exhibition spaces
12. Characteristics:
3) Last but not least, they have a high supply capacity
electric power, water, air conditioning or air
conditioning and repetition internal mobile phone
signals to facilitate broad coverage in communications
voice and data and other types that are encompassed
within the Information and Communication
Technologies (ICT) in general.
12
The exhibition spaces
15. ―However, most of the conventions that are celebrated all over
the world have as meeting place rooms and halls of hotel
establishments.
―In fact, one of the arguments used by some promotion
departments is more or less "be where you meet. Meet where
you are ", emphasizing the convenience of staying within the
same site, without having to leave, except for the social or
playful part.
15
17. Hotels are classified according to:
Hotel size
Location
target markets
Levels of service
Facilities provided
Number of rooms
Ownership,affiliation etc.
2
17
19. MOST IMPORTANT INTERNATIONAL HOTELGROUPS (REVENUE)
NOTES:
• Situation before the 2015-
2016 mergers.
• Marriott & Starwood are the
Hotel Group with the highest
sales volume.
• Accor Group has purchased
FRHI and added them to its
Portfolio.
• Choice Hotels was the first
hotel group that put 24h
reception.
• IHG and Hilton are behind
the Marriott & Starwood
Group.
• OyoGroup consolidation
EVOLUTIONOFHOTELGROUPS (INTERNATIONAL & NATIONAL)
19
20. NOTES:
• Growth achieved throughout
internationalization.
• Growth model: Management &
Franchising.
• 2017: Meliá Hotels Int is the first
Spanish hotel chain.
• Todebate on the growth of
nationalhotel chains.
1.EVOLUTIONOF HOTELGROUPS (INTERNATIONAL & NATIONAL)
20
22. Hotels Trends 2018-2019
Hotels & communities need to be totally connected.
Micro-Rooms vs big public spaces.
Pop up Hotels.
Hotels have to tell Stories.
22
23. Hotel Trends 2019-2020
9. Food 24/7.
With the elimination of room service in many hotels, the ability to pick
up food in the lobby 24/7 is becoming standar
10. Airbnb as an apportunity for hotels.
23
24. Hotel Trends 2020-2021
Need for Higher Level Customer Service Consumer Trends
Local Travel
Changing Booking Trends
Transformation of Corporate & Group
Travel
Growing Middle-class in Developing
Countries
Millennials & Aging population
Concept Trends
Safety as the New Luxury & Cleanliness First
Personalization
Tech-savvy Hotels
Health & Wellness Stays
Luxury Nature Travel
Personal Connections & Experiences
Next Level Vacation Rentals
Unique Experiences
Sustainability
Hybrid Hotels
Merging Nature into Hotels
Home Away from Home
Mixing History and Modern Architecture
24
25. Main ratios
Occupancy rate
Average daily rate ADR
RevPar
Department gross margin (F&B, rooms,…)
Gross profitablity
GOPPar
EBITDA
RGI Compset
25
26. Hotel Segmentation
Source of business
Business traveler
Corporate account (negotiated rate, volume)
Transient – leisure
Leisure wholesale
Groups (meetings, incentive)
26
27. How to build a succesful hotel concept
TIPS
5 steps for successful hotel concept development
1. Redefine your customer segmentation
2. Combine your hotel’s best attributes
3. Think of the details and make your uniqueness shine
4. Embrace criticism of your concept ideas
5. Establish how your concept helps drive revenue
27
28. Singular infrastructures
There are other options more original:
Wineries
Boats or ships
Theaters
Museums
Auditoriums
Art galleries
Castles
Palaces and historic buildings.
28
30. Ephemeral infrastructures
A third type of infrastructure are the “ephemeral”: a place built or adapted
for the purpose to host a single MICE event, for example: a hangar.
30
31. Reviews and professional guides of
the MICE sector
31
In Spain:
1) Eventos Magazine. https://www.eventoplus.com/publicaciones/ .
2) Meet In. https://www.meet-in.es/
3) Agenttravel. http://www.agenttravel.es/
4) Preferente. http://www.preferente.com/
5) Hosteltur. https://www.hosteltur.com/
6) Exceltur. https://www.exceltur.org/
32. Reviews and professional
guides of the MICE sector
32
Other reviews of this industry are:
Specialized in fairs:
Trade Show Executive.
www.tradeshowexecutive.com
Tsnn. www.tsnn.com
Trade Fairs International. www.tfi-
publications.com
Exhibitor Online. www.exhibitoronline.com
Expo News. http://www.exponews.fr/
Exhibitions Round The World.
http://www.exhibitions-world.com/
Exhibitions.com. http://www.exhibitions.com/
Specialized in congresses:
Meetings Net. http://meetingsnet.com/
Meetings and Conventions.
http://www.mcmag.com/
33. Activity
― Make groups of two, three or four people and search a infrastructure related to conventions,
congresses or meetings.
― The teacher will say the category of this infrastructure: a convention or congress center, a hotel, a
singular place or a ephemeral place.
― You have only to search a website of this infrastructure and present it to the rest of your partners,
showing the different parts, the structure, the type of events, how to contact with it, etc.
― VERY IMPORTANT!!! IT IS NOT A ACTIVITY OF EVALUATION!!! KEEP CALM!!!
33
