Ideas to increase foot traffic to the all exclusive US Soccer Fan Interactive Store to create FIFA World Cup buzz around USWNT

1. Fan Studio (Increase Traffic)
- Watch Parties for Semis/Finals is a must
o Create an event in Eventbrite
- A “Day Trip” for high school teams/clubs?
- Target “soccer specific” meet-up groups
 Kick it social- 6200 members
 Chicago Soccer- 7000+ members
 Grab a Game - Chicago Soccer – 7300 members
- A holographic visual on the entrance will help reduce Cost per views drastically.
- Over the Road decorations is a great way to attract people passing by the street. Not sure
if we need permission for this but we can use small USA flags like the one seen in the
picture below over:
- The timing could not be better to take the US flags out and show the power of our nation
as 4th July is approaching soon
- Yelp /TripAdvisor paid ad’s will help attract tourists visiting Chicago as our ad for the Fan
Studio will be under “Things to do in Chicago”

2. Fan Studio (USMNT: Meet & Greet Event)
- Create an event in Eventbrite (Most popular platform for people to check events) for
USMNT: Meet & Greet event. (We can decide if we want to charge people for attending
this event or let them in F.O.C)
- A Lucky Draw contest providing incentive that winner will get something that others
attending wouldn’t. Maybe “A Replica/Authentic USMNT jersey giveaway?” OR “A game
of FIFA with one of the USMNT player?”
o Aligns perfectly with our hashtag campaign where interested participants can
 post a picture in their US Soccer jersey
 share a story by creating hype!
o By adding the @ussoccer or @usmnt and including #FanStudio on their social
media posts, they will automatically be selected in the lucky draw list
- D.J. Booth
- Autograph session with attendees
- Get one of the players to give a S/O for everyone who attended and a small appreciation
speech for the fans
Fan Studio (Development Academy Event)
- Best to keep this event during the day of Semis/Finals
- A fun interactive game for the kids to participate in:
o Set up a small Dribble challenge course and the winner to be decided with the
fastest lap time.
o 4-Square or any other interactive game to get the kids involved
- D.J. Booth MUST!
- Marketing giveaways like DA merchandises/Pizzas would be a good incentive to get the
kids to the Studio

3. Fan Studio (Road Decals)
- Chicago Stores
o Signagrama
 https://www.signarama.com/il-chicago-downtown/products/floor-decals
o Fastsigns
 https://www.fastsigns.com/305-e-ohio-chicago-il/products/product-
details/santa-shop-window-graphics
- Permission: Putting up road decals will require a “Sign Permit”
o https://www.chicago.gov/city/en/depts/bldgs/provdrs/permits/svcs/sign-
permits.html#A2
*For faster approval, get in touch with Alderman and fill out a form
o Ward: 27
o Alderman: Burnett Jr. Walter
o Address: 4 North Western Ave
o Contact #: 312-432-1995
- Cons for Road Decals:
o Will be expensive if a Weather Resistant (which we will)
o Difficult to Remove
o Need Permission from City
- Alternative:
o A-Frame an alternative
 More convenient
 Cost-Effective
 Can only be used near the studio