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“7 of 8 companies failed to achieve
profitable growth, although more
than 90% had detailed strategic
plans.”
- Harvard Business School (Bain Consulting Study )
IS IT POSSIBLE TO ASSUME THAT
THE REAL CHALLENGE, AND
HENCE THE REAL
DIFFERENTIATOR,
IS EXECUTION?
Because growth is not ONLY about
how your organisation sells…
BUT FIRST AND FOREMOST, IT‟S ABOUT
THE SYSTEM
THROUGH WHICH YOUR SELLING
RESOURCES ARE MAXIMISED
Sales
Management
THE SALES
MANAGER IS
ULTIMATELY THE
CUSTODIAN
OF THE SYSTEM
THROUGH WHICH
YOUR SELLING
RESOURCES ARE
MAXIMISED
10:1
LEVERAGE
Investing in sales management unlocks
other enablement investments
Three assumptions that underpin the
workshop…
1. Sales Managers should do the job they
are hired to do – first
2. Sales Managers must focus on what they
can influence
3. Sales Managers must constantly make a
trade-off of where to „spend their R10‟
If you want to control the number,
you have to control the deals.
If you want to control the deals you
have to control the people.
If you want to control the people,
you have to enable sales managers.
The success of a team is directly
proportionate to the quality, consistency,
and accuracy of the management and
coaching conversations between a sales
manager and their people.
Sales Management is the
Hardest Job in the World
Three assumptions underpin this
workshop…
1. Sales Managers should do the job
they are hired to do - first
2. Sales Managers must constantly
make a trade-off of where to
‘spend their R10’
3. Sales Managers must focus on
what they can control
Principle 01:
Selling and Sales
Management are not the
same job.
Salespeople have little to no experience
managing people
Principle 02:
Hindsight costs too much
and creates too much
noise
Principle 03:
Metrics, metrics
everywhere -what can we
control
Metric Mountain
Principle 04:
No all metrics are the same
Holistic performance formula
This gives us the SNAP organising
framework
Principle 05:
Plan Quarterly, Manage
Daily
Principle 06:
Micro Management
is Micro Management
The Management Pyramid
Principle 07:
The manager is responsible
for the environment they
create
Driving Accountability
Define
Expectation
Measure
Expectation
Give Feedback
on Expectation
Determine
Consequence
and Incentive
Accountability Matrix
Principle 08:
Consistency drives results
The critical question is
IF CONTROLING
YOUR NUMBER
MEANS CONTROLLING
YOUR PEOPLE,
WHEN IS A GOOD
TIME TO START?

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Selling and Sales Management are not the same job