project covers understanding buying behaviour of customers at Big Bazaar and estimating awareness of Monthly Bachat Bazaar scheme

1. Big Bazaar
winter internship project
By :
Akshay Sonone
At VISHRANTWADI B.B
Roll no:11346, Div :C
PUMBA 2011-12

2. Why are you in store today?

3. Are you aware of M.B.B?

4. Have you visited B.B. earlier?

5. How often do you shop at B.B?

6. When was the last time you shopped
at B.B.?

7. What induced you to come to store
today?
• 16 out of 200 customers have visited B.B. the
first time.
• 10 out of 16 customer came because of ad
appeal, 6 came because of attractive discount
and affordable prices

8. Where did you shop earlier for your
monthly grocery?

9. How was your shopping experience?

10. Customers suggestions/ feedback
• Out of the 200 customers interviewed 114 were
satisfied with the Big Bazaar service ,discount
offered ,ambience and suggested to further lower
the price of products.
• Almost 86 customers were unsatisfied and
suggested the following:
1. Expand Vishrantwadi B.B.
2. Keep electronic , stationary, toys
3. Bring in more variety in biscuits, soaps, rice
4. Include more no. of billing counters
5. Loyal customer must be rewarded
6. Provide with new variety in clothes section

11. CONCLUSION
1> 59.5% customers visit B.B. for monthly shopping,49.5% are casual visitor
2>28.55 customers are aware of M.B.B. and 71.5% unaware
3>61.4% customers know M.B.B. because of print ad, 38.59% because of T.V. ,0%
through radio
4> 92% of customers have visited B.B. earlier
5> customers shop at B.B. in the following manner : less than1/month-4%, 1/month-
32%, 2/month-37.5%, 3/month-7.5%, more than 3/month-19%
6> customer’s last time visit at B.B. show following pattern: 0-10 days before-41%, 11-
20 days before-25%, 21-30 days before 26%, 31 days and above – 8%
7> customers buys the grocery in this way: B.B.-65%, local kirana store-32.5%, D-
mart-1%, Star bazaar-0.5%, CSD canteeen-1%
8> shopping experience of customers follow this pattern: Excellent-8%, 29%- very
good,55%- good, fair -7%, poor-1%