IE Application 2014 - If all of the world´s cultural heritage (sports, music, fashion, architecture, literature, painting, etc..) was contained in a time capsule, what would you include to demonstrate the legacy of your country?

1. IE – Express Yourself
Express Yourself
Applicant Name: Anja Kestner
Course: Market Research and Consumer Behaviour
Date: July 2014

2. K. If all of the world’s cultural heritage (sports, music,
fashion, architecture, literature, painting, etc..) was
contained in a time capsule, what would you include to
demonstrate the legacy of your country?

3. Country of Analysis - SERBIA

4. Table of Contects
Innovation
 Scientist Nikola Tesle
Literature/Art
Novelist Ivo Andrić
Painters
Paja Jovanović
Sava Sumanović
Mica Popović
Vladimir Velicković
Producer Emir Kusturica
Marina Abramović
Fashion
Designer Roksanda Ilincić
Sports
Football
Dragan Stojković
Dejan Stojanović
Branislav Ivanović
Nemanja Vidić
Tennis
NOVAK DJOKOVIC

5. Scientist Nikola Tesla (1856 – 1943)
 Serbo-American electrical & mechanical engineer.
 Contributed to design of modern alternating current (electricity supply system).
 Explained principles of a rotating magnetic field and induction motor.
 Demonstrated potential of wireless power transmission.[
 Vice president of the American Institute of Electrical Engineers.
 Photographic memory (could memorise complete books).
 Polygot (Spoke 8 Languages).
Legacy and Honors
Nikola Tesla Museum Belgrade
Depicted on the 10 Serbian dinar bank note
The Tesla Society, founded in 1956
2244 Tesla - A minor planet.
TPP Nikola Tesla - Largest power plant in Serbia.
The Belgrade Nikola Tesla Airport.
July 10, National day of Nikola Tesla in Croatia

6. Novelist Ivo Andrić (1892-1975)
Legacy
 His unique circumstances (born in Bosnia to Croat parents,
later living and working in Serbia) made him a Yugoslav
hero.
 He had been a believer in Yugoslav Unity.
 Despite International fame, he invested in the development
of the countries literature resources for future generations.
 Was the most translated author in east Europe.
 His native house in Travnik has been transformed into a
Museum, and his Belgrade flat hosts the Museum of Ivo
Andrić.
1961- Nobel Prize for Literature "for the epic force with which he has traced
themes and depicted human destinies drawn from the history of his country"

7. Arts- Painters
Paja Jovanović (1859-1957) Sava Sumanović (1896-1942)
Mica Popovi (1023-1996)
Vladimir Velicković (1953- )

8. Emir Kusturica (1954)
 Yugoslav film-maker, actor and musician.
 Recognized for several internationally acclaimed feature films.
 Two-time winner of the Palme d'Or at Cannes,
 Commander of the French Ordre des Arts et des Lettres.
 Since the mid-2000 residence is Drvengrad (name chosen by Kusturika himself),
a village in the Mokra Gora region he had originally built for the purposes of his
film Life Is a Miracle.
 Since 1980, Emir Kusturica has created and played in his The No Smoking
band.

9. Marina Abramovic (1946)
“Grandmother of Performance Art”
 Serbian-born artist based in New York.
 Performance artist (career began in exploring relationship between performer and
audience, the limits of the body, and the possibilities of the mind).
 2010- Museum of Modern Art held a major retrospective and performance recreation of
her work, the biggest exhibition of performance art in MoMA's history.
 During the run of the exhibition, Abramović performed "The Artist is Present," a 736-
hour and 30-minute static, silent piece, in which she sat immobile in the museum's
atrium while spectators were invited to take turns sitting opposite her.

10. Fashion – Roksanda Ilincic
 Eponymous label, first showing at London Fashion Week 2003.
 Range includes day and evening dresses, hand bags and swimwear.
 Known for bold use of colour, luxurious fabrics and clean, elegant lines.
 Notable clients include Michele Obama, Duchess of Cambridge, Actress Cate Blanchett
and Lady Gaga.
 Serbian creative talent on the global fashion industry map.
 Opened her first store in the renowned luxury fashion Mount Street in London

11. Football
DRAGAN STOJKOVIC PIKSI
Dribbling skills is often compared to Diego Maradona.
 Represented Serbia: World Cup in 1990 & 1998.
 Club level: best career occurred at Olympique Marseill
(Champions League in 1993)
BRANISLAV IVANOVIC
 One of best Chelsea defenders of the decade.
 Versatile back who is capable of playing wing-back/center-
back.
 Serbia national football team captain.
 Career: won a Premier League title, a Champions League
trophy, a Euro League, three FA Cups, and twice elected as
Serbian Player of the Year.
DEJAN STANKOVIC
 Record of 103 appearances
 Holds record as player with highest number of caps for
Serbia national team.
 Inter Milan and Lazio
5 Serie A Championships, 5 Coppa Italia, 1
Champions League, and 1 FIFA Club World Cup.

12. Football – Nemanja Vidic (October 1981)
Serbian National Team 2002 to 2011.
Manchester United 8 YEARS - regarded as Premier
League's best defender of all time.
 Career: claimed 5 Premier League titles, 1 Champions
League trophy, a FIFA Club World Cup and 3 League Cups.
 Elected twice as the Premier League Player of the Season.
 Tackling, heading marking and leadership skills
 2010–11 Season: Selected as Manchester United Captain.
 July 2014: Joined Internazionale, Italy.
Momentarily one of the best defenders in the world.

13. Novak “Nole” Djokovic (May 1987)
Serbian professional tennis player: currently ranked World No. 1.
Considered to be one of the greatest tennis players of all time.
First Serbian player to win multiple Grand Slams and the first Serbian player to
rank No. for more than 100 weeks.
First male player representing Serbia to win a Grand Slam singles title.
Member of Serbian Orthodox Christian church. Awarded the Order of St. Sava, the
highest decoration given for “his demonstrated love for the church and the Serbian
people” (2011).
Created Novak Djokovic Foundation to help disadvantaged children in Serbia obtain
an education and provide resources to lead productive and healthy lives.
National Hero and positive ambassador for the country of Serbia.

14. THANK YOU.
Express Yourself
IE – Express Yourself

15. References
 Atwell, C. (2014). Nikola Tesla, Vincent Van Gogh & the Second Renaissance | EE Times.
[online] EETimes. Available at: http://www.eetimes.com/author.asp?
section_id=36&doc_id=1323185&_mc=RSS_EET_EDT [Accessed 23 Jul. 2014].
 Biography.com, (2014). [online] Available at: http://www.biography.com/people/novak-
djokovic-20825181 [Accessed 23 Jul. 2014].
 Jones, D. (2014). Introducing "Roksanda". [online] Vogue UK. Available at:
http://www.vogue.co.uk/news/2014/06/11/roksanda-store-opening-film [Accessed 23
Jul. 2014].
 Liukkonen, P. (2014). Ivo Andric. [online] Kirjasto.sci.fi. Available at:
http://www.kirjasto.sci.fi/andric.htm [Accessed 23 Jul. 2014].
 Opusteno.rs, (2014). Biografija: reditelj Emir Kusturica. [online] Available at:
http://opusteno.rs/biografije-poznatih-f151/biografija-reditelj-emir-kusturica-
t17477.html [Accessed 23 Jul. 2014].
 The-art-world.com, (2014). Artists From Serbia on The Artists Directory of The Art World.
[online] Available at: http://www.the-art-world.com/artists-serbia.htm [Accessed 23 Jul.
2014].
 Theguardian.com, (2014). Marina Abramovic | Art and design | The Guardian. [online]
Available at: http://www.theguardian.com/artanddesign/marina-abramovic [Accessed
23 Jul. 2014].
 Zejpavlov, A. (2014). 15 Best Serbian (Yugoslavian) Footballers in the History. [online]
HubPages. Available at: http://andrzejpavlov.hubpages.com/hub/15-Best-Serbian-
Yugoslavian-Footballers-in-the-History [Accessed 23 Jul. 2014].