• Why traditional analytics approaches do not provide unique insight into your API Programs. • The difference between operations and business insights with regard to APIs. • How to leverage existing analytics investments along with Akana Envision.

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Extracting Insights
from your API
Programs

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Topics of Discussion
• Why traditional analytics approaches do not provide unique insight to your
API programs
• Difference between Operations and Business insights with respect to APIs
• Introduction of Akana Envision
• Akana Envision Demo

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Example Business Starting to Leverage APIs

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Traditional Business Analytics
• Typically focused on measuring the effects of marketing and
advertising
• Data is extracted from back end systems or databases
• Very good at understanding the core business
• Lacks client information for comparisons
• Lacks operational information (outages, performance issues)
• Cannot easily identify positive or negative impact of APIs on
the business

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Traditional API Operational Analytics
• Data is extracted from messaging gateways
• Can be fed back into gateways for throttling, denial of service
• Can measure API adoption and measure client usage
• May not provide single view as it pertains to the business in
multi-API architecture
• Cannot easily identify positive or negative business impact of
APIs

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An Insightful Intersection
Traditional
Business Analytics
API Operational
Analytics
• Ensure operation
excellence of your
infrastructure
• Analyze errors and
response codes
• Monitor usage
and SLAs
API Business
Analytics
• Quantify API’s value
to the business
• Identify most effective
apps
• Fine tune future API
investment
• Track product,
customer and
monetization
trends
• Identify new
opportunities.

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API Business Analytics
• The goal is to measure how the introduction, adoption, and
operations of APIs are affecting the business
• Find correlations between APIs and the business at a deeper
level such as identifying how particular apps, web sites, even
brick-and-mortar stores may be more or less effective in
selling different goods and services
• Identify business areas that may be better or worse suited to
the introduction of APIs and expansion of partner apps
• Quantify the true business costs associated with API instability
and performance issues

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Introduction of Envision
• Pure analytics engine
• Highly scalable through offloading analytic aggregation and computation to
a farm of MongoDB NoSQL servers
• Provides a rich chart and map library for building highly functional
dashboards
• Can be integrated with in many different ways through extensive API library
• Driven by metadata, no built-in domain specific knowledge
• API and business data extracted by the API Gateway through a connector
Intercept &
Collect
Store in Big
Data Store
Process &
Map Reduce
Enrich &
Customize
Analyze &
Visualize

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Envision Interactions

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Connectors
• Product specific
• Understands the product domain
• Extracts raw measurement properties from the product
• Injects measurements with dimensions into Envision according to data sets
• Installs data sets in Envision
• Installs charts and dashboards in Envision
• Packaged with the product

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Envision Dashboard

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Envision Dashboard