The brand manual is designed keeping in mind the preferences of the company. It is a smoothly knit process work of how the brand came to be. It provides insight into the company, their ideologies, and work ethics.
3. Logo Variations
Construction Of Logo
Sizing & Spacing
Do’s & Don’ts For Logo Usage
Brand Typography
Brand Colours
Collaterals
Mock Ups
Contents
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4.
5. Markenzo Worldwide
Markenzo Worldwide, a 360° digital marketing agency founded in 2019
with presence in Mumbai, Hyderabad and now Bangalore.
Comprising a tight-knit team of young, talented and enthusiastic people,
we have close to 15 years of combined experience in the digital and
advertising space with brands like Amazon, Flipkart, TAG Vinnatti and
other leading brands.
Markenzo Worldwide, specializes in services that
include Brand Strategy, Digital Marketing, Social Media
Marketing, Website/App design and Amazon Site
Optimization to name a few.
We have successfully helped our clients in solving their business
challenges through the most creative and result-oriented usage of digital
channels. From reinforcing the brand identity to driving traffic to offline
and online channels, we have worked and completed projects that have
resulted in creating value for our esteemed clients.
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6. Markenzo Founders
Being a dynamic person with multiple interests- sports, dance, travel (and
a lot more), I have been fortunate enough to explore an area which I
appreciate the most- Art and Creativity.
Having studied Business and Finance, my penchant for Marketing and Art
still remained (unlike a lot of other interests) where I saw Digital Marketing
as that one area whose growth is inevitable in the coming years. Growing
up in a business minded family, I have been inherently keen on building
something of my own ever since I was a little kid.
I only became more confident when I met my alter ego, Vedanti, who
shared the same vision as mine- to build something great.
Markenzo for me is not just an agency to grow
ourselves but is also an outlet to help, inspire and grow
others through what interests me.
Shivani Rajput
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7. Markenzo Founders
Vedanti Ghadi
I like to believe that I'm a Multipotentialite. My interests have changed
from journalism to photography to filmmaking to advertising in the last 6
years and a lot more.
Starting an advertising agency was always THE dream for me. But the
agency plan was always in the backseat until I met my fellow lioness,
Shivani. I know the two of us are onto something great and that the sky
moon stars galaxies and everything beyond is just the limit for us.
If there's one thing common between all the madness and crazy in me —
it’s that I’m a Creator. Be it articles / podcasts, printing designs or social
media campaigns, "creating" is something that has always followed me,
no matter how many interests I hopped skipped and jumped.
Creation and Creativity will be the death of me.
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8. How it all began?
In our heart of hearts we always knew we were destined for something
big, something great, but then again it could just be the Leos in us talking.
We met each other in 2018 at a party and hit it off right away.
Eventually we realised we had more things in common and enjoyed each
other’s company more than we thought we did. We tried working on a
bunch of random projects together but somehow things never ended out
the way we expected them to. Since we both have advertising and digital
marketing backgrounds we had an epiphany that wouldn’t it just be great
if we started off a company of our own rather than freelancing?
And just like that our journey went from,
“Kuch bada karte hai." back in 2018 to "Chalo agency kholte hai." in 2019.
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12. - Logo Initials (MW) are significantly visible in each exploration.
- A play on the negative space.
Concept:
5. 6. 7.
8. 9. 10.
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13. Finalising Monogram
Two of the designed finalised were these. And on
further exploration on these two designs we found the
perfect minimal, to the point logo for us.
11. 12.
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14. Final Monogram
The final logotype is very simple, bold and eye catching because of
(a) its colours and (b) the solid shapes. The brand initials (MW) are
very clearly evident as well.
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15. Wordmark Exploration
Concept:
Only take into consideration that are minimal and has clean strokes.
Nothing that is cursive or handwritten will go with the logotype. Sans Serif
fonts will work better with the brand indentity that Serif fonts. More
emphasis to be given to Markenzo than Worldwide.
Client Preference: Markenzo should be bolder and out there than
worldwide. Worldwide should be slimmer and more sleak looking.
Keeping the following points in mind we shortlisted a few fonts and then
finalised a font that worked best with the logotype.
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17. WORLDWIDE Lato Regular
Worldwide Lato Bold
Glacial
Indifference
Regular
WORLDWIDE
Glacial
Indifference
Bold
Worldwide
Louis George
CaféWORLDWIDE
Louis George
CaféWorldwide
Times Sans SerifWORLDWIDE
Times Sans Serif
Worldwide
Montserrat
Semi BoldWORLDWIDE
Finalised Typeface for Markenzo
Montserrat
RegualrWorldwide
Avant
GradeBookWORLDWIDE
Avant
GradeDemiWorldwide
All Caps Title Case
19. Logo Anatomy
Perfect balance between
the two colour.
Solid shapes have been used
instead of strokes so they are
eye catching in the very first
instance and out there.
Markenzo is bolder than
Worldwide to put more emphasis
on it. To maintain an ideal ration
between the words, Worldwide
has been spaced out evenly.
The initials of the logo
(MW) are created in the
most minimal manner
while also playing
around negative space.
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21. Construction of Logo
Base Grid is 1” x 1”
Dimension of the Logo 8” x 5”
A combination of the two helped
in generating the final logo.
+
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22. Sizing & Spacing
7cms by 7cms 5cms by 5cms 3cms by 3cms
Always leave 1” by 1” space
on all sides of the logo.
Smallest size
possible, the logo
cannot and should
not be reduced
beyond this.
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23. Do’s & Dont’s for Logo
Do not change the
colour of the logo
Do not elongate or
compress the logo
Do not expand the logo
Do not position the logo on angles
Do not change the size of the
graphic elements of the logo
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26. Brand Colour
#e2204e #000000
R - 226, G - 32, B - 78 R - 0, G - 0, B - 0
C - 5, M - 99, Y - 64, K - 0 C - 75, M - 68, Y - 67, K - 90
Primary Colour Palette
VariationTones
50% balance of both colours
and their tints and shades for
creative design purposes.
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#9b1b33
#c91f47
#e2204e
#ee3268
#ffffff
#3a3a3a
#2b2b2b
#1b1b1b
#000000
