1. Module 4 :BI DV
foundations
• Fundamentals of Business Intelligence
• and Data Visualization
• Business Intelligence – Concept and
architecture,
• Role and significance in Business
7. BI
• Extract Data : Gather data from sales records, profit and
loss statements, salary details and more. Data exists in
various systems, including CRM, ERP, flat files and
more.
• Consolidate Information : Data flows into the
warehouse from various sources, including transactional
systems, relational databases and more.
• Access , analyze Data : after information is
consolidated can access the information, interpret it for
trends and patterns, and present it intuitively.
• Create Dashboards and reports take complex,
unintelligible information and output in form of useful
patterns, trends and insights.
10. • the Business Intelligence
Market was valued at USD
20.516 billion in 2020 and is
expected to reach USD 40.50
billion by 2026 to grow at a
CAGR of 12% over the forecast
period (2021-2026).
11. BI :Use case
Sabre Airline Solutions: BI Accelerates Business Insights
Sabre Airline Solutions provides booking tools, revenue management, web
and mobile itinerary tools, as well as other technology, for airlines, hotels
and other companies in the travel industry.
1. Challenge: The travel industry is remarkably fast paced. And
Sabre's clients needed advanced tools that could provide real-
time data on customer behavior and actions.
2. Solution: Sabre developed an enterprise travel data warehouse
(ETDW) to hold its enormous amounts of data. Sabre executive
dashboards provide near real-time insights in user-friendly
environments with a 360-degree overview of business health,
reservations, operational performance and ticketing.
3. Results: The scalable infrastructure, graphic user interface, data
aggregation and ability to work collaboratively have led to more
revenue and increased client satisfaction.
12. BI :Use case
• New York Shipping Exchange (NYSHEX) is a shipping-technology company working to improve the process
of shipping overseas.
• They’ve been doing very well recently, doubling enrollment in 2019 due to application of BI
• used to manually extract data from their proprietary application and their various cloud apps and then import
it all into Excel.
• this was such a laborious process, few people had access to this data, and most of the requests for reports
fell on the engineering team to execute.
• NYSHEX decided to give the entire company access to the data using their business intelligence tool,
Chartio.
• This has been possible because it’s easy for someone with no coding knowledge to dive deep into analysis.
• With Chartio’s drag-and-drop Visual SQL builder, any NYSHEX employee could run queries, set up
dashboards, and create reports. Even if they have no idea what SQL stands for (structured query
language), they can still get exactly what they need, when they need it.
• NYSHEX is now an incredibly efficient operation because every employee can access and act on real-time
data.
13. USE case
• Amazon uses BI tools and technologies to personalize product recommendations
and sell products, as well as to make logistical business decisions. Amazon’s huge
supply chain runs smoothly thanks to in-depth data analysis.
• Data and business intelligence technologies have a major impact on Amazon’s
supply chain, i.e. from optimizing shipping routes to allocating inventory.
14. Advantages of BI
• Boost productivity
• To improve visibility
• Fix Accountability
• It gives a bird’s eye view:
• It streamlines business processes:
• It allows for easy analytics.
15. BI marketing n Sales
• allows your organization’s marketing team to develop better marketing campaigns
with a higher return on investment (ROI) through easy access to data from current
and previous campaigns.
• BI solution also provides essential campaign metrics like customer acquisition cost
(CAC), cost per lead (CPL), and campaign clickthrough rates (CTR) required for a
successful marketing campaign.
• BI helps increase your organization’s sales by predicting the sales cycle and
analyzing the conversion rates and total income.
• BI can assist your sales team by recognizing what’s working and what’s not,
resulting in drastically enhanced sales performance.
16. BI in Finance
• Finance departments can benefit from BI by having crucial and in-depth insights
into financial data.
• BI can also be used to track quarterly and annual budgets, identify possible issues
before they have severe consequences, and improve the overall business health
and financial stability of a firm.
18. Data Visualisation :Basics
• Data visualization is the graphical representation of information and data.
• By using visual elements like charts, graphs, and maps, data visualization
tools provide an accessible way to see and understand trends, outliers,
and patterns in data.
• Additionally, it provides an excellent way for employees or business
owners to present data to non-technical audiences without confusion.
20. Categories of Visualisation
• Most types of data visualizations today fall into six distinct
categories:
1.Comparison – enables comparison of metrics over time or for one
or more dimensions
2.Composition – describes the makeup of your numbers like pie or
bar charts
3.Distribution – shows how values are distributed by time, value of
dimensionality
4.KPI - Highlights the current status of your metric
5.Relationships – shows the relationship between metrics such as a
scatter plot.
6.Location – show your data on a map, floor plan, and so on
