On Facebook, your brand wants to reach as many people as possible. To do this, it's best to engage your followers and to get them talking and sharing your posts. Here are eight ways for you to gain more engagement on Facebook.
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1. Facebook Marketing is all about engagement.
If users scroll right pass your post, you’ve missed
the opportunity to grab their attention and engage
with them. Here are 8 Ways you can start gaining
more engagement on Facebook:
8 Ways to Gain
More Engagement on Facebook
2. 2
Posts with images naturally receive more
engagement. Instead of providing a link that
displays a thumbnail image, upload a larger
image or a video clip to get more market
traction, while also increasing visibility on
mobile devices.
Photos
& Video
1.
3. 3
It’s exciting when your post is shared by others.
Share Posts From Your Audience2.
Give that same experience to your audience and
share their relevant post. Sharing content can give
your organization a push to communities you may
not have considered.
4. 4
Everyone wants to be heard.
Ask Questions3.
Ask your audience to speak up and provide feedback.
For example, if your organization holds several events,
ask your audience what their favorite time of year is for
an event or what their favorite event has been. Poll
them using a tool like Survey Monkey if you need more
details. You can share that link on Facebook too!
5. 5
Generate interaction with a short
sentence with a missing word.
Your audience can fill in the word by
commenting.
Fill in the Blank4.
6. 6
Ask for captions for a photo
you’ve posted. Setting your
fans up to share their wit and
humor is a fun form of
engagement.
Photo Captions5.
7. 7
Posting quotes engages the
“me too” feeling for audiences.
Facebook’s “like” button is an
easy way for them to express
this feeling.
Quotes6.
8. 8
This is a fun and interactive game
for your audience and a easy poll
for your organization.
Post a question and ask them to “like”
it if they vote A or “share” if they vote
B. However, remember that sharing
and commenting will be a stronger
support for reach.
Like vs Share7.
9. 9
Provide this searching option to
engage wider audiences.
Consider how hashtags informing
searching and categorizing, but also
how a hashtag can be the “key word”
for your campaign. Add hashtags to
connect your themed posts in larger
topics such as #OpeningDay,
#Thanksgiving, or #BacktoSchool, for
example.
Hashtags8.