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Define the role of digital and social media in advertising and IBP along with the option available to brands. Describe the basics of e-commerce as related to IBP and how it can stem from e-advertising, social media, mobile, and e-search. Explain the advantages of digital, mobile, and social media for implementing advertising and IBP campaigns along with the dark side of social media such as security and privacy concerns..

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Define the role of digital and social media in advertising and IBP along with the option available to brands. Describe the basics of e-commerce as related to IBP and how it can stem from e-advertising, social media, mobile, and e-search. Explain the advantages of digital, mobile, and social media for implementing advertising and IBP campaigns along with the dark side of social media such as security and privacy concerns.

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