If you are a liquor connoisseur, you should know that Mezcal with worm is NOT the authentic Mezcal. Find out more about it in this link http://bit.ly/AgavacheBlog6

1. ¿WITH OR WITHOUT A WORM?MEZCAL
CULTURAL PROMOTION
OF
MR
INFORMATION FROM CRM 2016
WITH INFORMATION FROM EMMA JANZEN, SARAH BOWEN & TOM BULLOK.
MEZCAL
Unaged mezcal bottling tendencies
0%
25%
50%
75%
100%
2011 2012 2013 2014 2015 2016
Joven Joven abocado*
Hallucinogenic.
Aphrodisiac. TRUEStrategy to catch
the eye of tourists.
(Bombis agavis)
Red caterpillar that lives
in thes roots.
(Teria agavis)
White caterpillar that eats into
the “pencas” (agave leaves).
In 1950, the brand Gusano Rojo
(literaly Red Worm) decides to
add the worm as a marketing
trick to stand out.
During the 70’s Monte Albán
Mezcal runs a long publicity
campaing on Playboy magazine,
further stablishing the idea that
the worm was a characteristic
of “autentic mezcal”.
MeOCUIL
chinicuil
Both are used in cuisine, but
the Chinicuil is added into
mezcal.
Mezcal with a worm is the most
representative out of the “Mezcal
abocado” category. In 2011, 70%
of the bottled mezcal was “abocado”
but only 8% in 2016; showing an
increasing demand for “authentic
mezcal”.
Hide off-flavours.
Intensify the character of
earthy flavours (certain
mezcales).
FUNTION:
HISTORY:
SALT +
fALSE
Today it is dificult to find a Mezcal
with worm produced in a high quality
fashion, but there are exceptions.
If you would like to know about them,
reach out to us.*Mezcal with worm is included in
the “Joven abocado” category.