Monitoring SEO health is vital to maintaining a successful search program. There are several SEO health metrics you should be monitoring daily or weekly to be more proactive about tackling issues that will hurt performance.

1. Metrics For Monitoring SEO Health

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An SEO issue that goes unnoticed,
even for a few days, can have a
huge impact on business -- so
what metrics can you use to
detect problems early?

3. Copyright ©
1. Organic Traffic Changes
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4. 2. Direct Traffic Changes
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5. 3. Referral Traffic Changes
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6. 4. Campaign Traffic Changes
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7. 5. Email Traffic Changes
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8. 6. Change In Sessions
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9. 7. Change In Users
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10. 8. Mobile Device Usage
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11. 9. Page Load Speed Increase
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12. 10. Server Response Time
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13. 11. Crawl Errors
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14. 12. Server Error Logs
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15. 13. Pages Crawled Per Day & Time
Spent Downloading Pages
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16. 14. Branded Keyword Impressions
& Clicks
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17. 15. Non-branded Keyword
Impressions, Clicks & CTR
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18. 16. Keyword Rankings
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19. 17. Manual Actions
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20. 18. Security Issues
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21. 19. Index Status
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22. 20. Index Status
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23. 21. 404 Page Views
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